Retailers function

1. FUNCTIONS OF A RETAILERS IN 1.MC DONALD 2.CAFE COFFEE DAY 3.WOODLAND 4.RAYMOND Noble John S2 MBA

2. MEANING OF RETAIL Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

3. Retailing consists of… Business activities involved in selling goods & services to consumers for their personal, family, or household use. In contrast, wholesaling is an intermediate stage in the distribution process Impact on economy Retailing is a major part of world commerce. Retail sales & employment are key economic contributors. Retail trends often mirror trends in a nation’s overall economy. Out of global retail sales of $6.6 trillion U.S retail accounts for over $3 trillion.

4. FUNCTIONS OF RETAILER  Buying: A retailer buys a wide variety of goods from different wholesalers after estimat­ing customer demand. He selects the best merchandise from each wholesaler and brings all the goods under one roof. In this way, he performs the twin functions of buying and assembling of goods. Storage: A retailer maintains a ready stock of goods and displays them in his shop.

5. Selling: The retailer sells goods in small quantities according to the demand and choice of consumers. He employs efficient methods of selling to increase his sales turnover. Grading and Packing: The retailer grades the goods which are not graded by manufacturers and wholesalers. He packs goods in small lots for the convenience of consumers. Risk-bearing: A retailer always keeps stock of goods in anticipation of demand. He bears the risk of loss due to fire, theft, spoilage, price fluctuations, etc. Transportation: Retailers often carry goods from wholesalers and manufacturers to their shops.

6. Financing: Some retailers grant credit to customers and provide the facility of return or exchange of goods. In some cases, home delivery and after sale service are provided by retailers. Sales promotion: A retailer displays goods. He carries out publicity through shop decoration, window display, etc. He maintains direct and personal contacts with consumers. He persuades consumers to buy goods through personal selling. Information: Retailers provide knowledge to consumers about new products and uses of old products. They advise and guide consumers in better choice of goods. They also provide market information to wholesalers and manufacturers.

7. C D onald’s I ntroduction McDonald’s is the global fast food giant . Founded in 15 may 1940 in CALIFORNIA . FOUNDERS –RICHARD AND MAURICE MACDONALDS. Headquarters-oak brook ,illiona us. Forty eight years down the line, they are the world’s largest food-service chain with more than 31,000 restaurants in 119 countries, serving 47 million customers every day and employing more than 1.5 million people.

8. TYPES OF RESTAURANTS Mc Drive are the type of which provide drive through services and offer no counter service or seating. Special theme restaurants also exists, such as the Solid Gold Mcdonald’s , a 1950s rock-n-roll themed restaurant. Mcdonald’s introduced Mc Cafe a café style accompaniment to Mcdonald’s restaurants in the style of Starbucks. Mc Express are the type of restaurants which are located in shopping malls.

9. Café Coffee Day

10. Different Divisions Include Coffee Day Fresh n Ground (which owns 354 Coffee bean and powder retail outlets) Coffee Day Xpress (which owns 341 Coffee Day Kiosk) Coffee Day Take away (which owns 7000 Vending Machines) Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) .

11. Sub-Brands of Café Coffee Coffee Day – Fresh & Ground Café Coffee Day Coffee Day – Vending Coffee Day - Xpress Coffee Day – Exports Coffee Day - Perfect

12. INTRODUCTION The founder of  WOODLAND  company is Avtar Gill. The brand Woodland was introduced to the Indian market in 1992 through two exclusive outlets in New Delhi, to resounding success. Woodland has 3000 multi- brand outlets across the world.

13. CHANNEL OF DISTRIBUTION The route taken by goods as they move from producer to consumer is known as Channel of Distribution.

14. RETAILER’S FUNCTIONS Buying and Assembling of goods Storage of goods Credit facility Personal services Risk bearing Display of goods Supply of information

15. About Raymond… Eight decades old group, in operation since 1925 Head quarters: Mumbai One of India's largest branded fabric and fashion retailer Market leader in the worsted fabrics business with over 60% market share Second largest branded apparel business in India Owns prestigious award winning brands like Raymond, Park Avenue, Colorplus , Parx

16. Subsidiaries of Raymond Limited Domestic Raymond Apparel Limited Colorplus Fashions Limited Silver Spark Apparel Limited Everblue Apparel Limited Celebrations Apparel Limited Hindustan Files Limited JK Talabot Limited Scissors Engineering Products Limited Ring Plus Aqua Limited Pashmina Holdings Limited

17. Overseas Jaykayorg AG J K (England) Limited Regency Texteis Portuguesa Limitada , Portugal R & A Logistics INC, USA Exports- Aggregate exports of all Divisions was Rs. 255 crores .

18. The Products Fabrics Apparels Brands Woolen outer wear Furnishings Retail Engineering Personal Care Prophylactics International Business Corporate Wear

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