Rhetorical communication

Rhetoric is a communication theory originally developed by Aristotle as a means of challenging a number of prevailing assumptions about what constitutes a effective presentation.

1. Rhetorical Communication By Ravivarman.SJ Kerthiga.K Gentil Anitha.C Bharathi.T MBA(DMS) Pondicherry University

2. Introduction Rhetoric is a communication theory originally developed by Aristotle as a means of challenging a number of prevailing assumptions about what constitutes a effective presentation. Aristotle’s definition of rhetoric : the available means of persuasion.

3. Rhetorical Communication Rhetorical : the communicator gives thought to the intended message and stimulates the receiver in a manner designed to achieve a specific result. Rhetorical communication is simply a way to win over an audience.

4. Examples The motivational or public speakers generally use this type of communication. Generally in advertisements also it is used to influence the audience and make them to buy their product.

5. Aristotle’s Three Appeals Each point of the triangle bears some responsibility for the success of communication . It also corresponds to one of Aristotle three appeals( ie general means of persuasion). Logos( Logic/Reason/Proof) Ethos(Credibility/trust) Pathos(Emotions/values)

6. Aristotle’s Three Appeals Logos Pathos Ethos Ethos (ethical appeal): Refers to the trustworthiness or credibility of the writer or speaker. Pathos (emotional appeal):Persuading by appealing to the reader’s emotions. Logos (logical appeal): Persuading by use of reasoning.

7. Rhetorical Communication Model

8. Cont… The three things to be considered before saying or writing anything Source has to conceive his idea Determine the intention And determine what meaning it hoped to stimulate in the receiver’s mind.

9. Process involved in Rhetorical Communication The Encoding Process Transmission The Decoding Process

10. Encoding Process The speaker should turn his ideas into something that the receiver can understand. The words are carefully chosen according to it.

11. Transmission Primary channel may be written or oral. In some cases, the channel may be visual as well. For example Television ,Radios etc.

12. Decoding Process The decoding process mainly depends on the receiver and the way he perceive things. The elements involved in perceiving, Hearing or seeing Interpretation Evaluation Response.

13. Other Elements That Determine Success or failure Noise Interference to the sender message. Misunderstanding of the intended message by the receiver . Feedback channel Helps the speaker to adapt according to the receiver feedback which may increase the chances of success.

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