Right of Boom Week 4 H4D Stanford 2016

agile, bmnt, business model, corporate innovation, customer development,dod,nsa, socomm, diux, h4d, hacking for defense, lean, lean launchpad, lean startup, stanford, steve blank

1. Right of Boom Surgical-grade EOD, after Alex Zaheer CS Cyberpolicy Andreas Pavlou Physics/International Security Nitish Kulkarni Hardware Engineering Alex Richard CS Gaurav Sharma GSB Main Sponsor: OSD // JIDA US Army Explosive Ordnance Disposal US Air Force Explosive Ordnance Disposal FBI Bomb Squad – San Francisco US Army Asymmetric Warfare Group US Central Command DIUx Wolters Kluwer Romania Booz Allen Hamilton Crossdeck, Inc. We seek to advance JIDA’s mission of countering improvised threats by developing systems, workflows, and incentives for allied foreign militaries with the goal of improved intelligence fidelity. 1 9 Interviews 3 In MENA 61 Total Interviews 10 EOD Techs

2. Customer Discovery Product Managers J8 Program Co-ordinator, JIDA/OSD J6 Operations, JIDA/OSD Concept Developers [Stanford] PiX SETA, CENTCOM-OM Users Iraqi / ANA acq chiefs J2 Analysist, JIDA/OSD Recommenders Knowledge Manager, CENTCOM EOD Team Lead Sgt., 65th Ordnance Company, US Army JET Coalition EOD Technician [PLS HELP] Saboteurs Organizational Saboteurs JIDA Classification Office Buyers Mr. James P. Craft, Deputy Director, Information Enterprise Management, JIDA [Full Names Redacted For Privacy]

3. Hypotheses + Future Plans Hypothesis : EOD units will want a LTTT to facilitate their ability to defuse IEDs. Hypothesis : No infrastructure for a unified data system for IED incident reporting [PiX + JIDA SQL] Hypothesis: Material benefits are sustainable long-term for an information exchange relationship with coalition forces 1 9 Interviews 3 In MENA 1 Prototypes 6 EOD Techs Next Week: Obtaining test/demo devices Deep dive into PiX + API access Accessing + using exisiting apps (HYBRID, PiX MENA, INDURE) Talk to Iraqi liaison at Defense Language Institute Speak with FBI, JET, HR/softer skills experts Understand JIDA/Coalition workflows better

4. Coalition EOD Technicians (US Point of Contact) JET Coalition EOD Commanders US FOB [EOD] Post-incident reporting Some Intel Assistance (?) Some Incentive/Assistance (?) JIDA [CONUS]

5. Coalition EOD Technicians US POC [JET] [ONSITE] FBI [CONUS] DOD EOD DATABASE [CONUS] JIDA DATABASE [CONUS] US AIR FORCE EOD [CONUS] US ARMY EOD [CONUS] US NAVY EOD [CONUS] [UNCLASS] [UNCLASS] [UNCLASS FOUO S/TS] Information flow, in an ideal world [UNCLASS FOUO S/TS] [UNCLASS FOUO S/TS] [UNCLASS FOUO S/TS]

6. INTERNET AFGHAN NETS SIPRnet NIPRnet DOD (DISA) APAN DOD (NGA) PiX DOD (DISA) APAN AF RONNA SharePoint 2010 BASEER NIMS CIDNE RED DOT DAIIS PORTALS HERMES Open Source Program CDC Dissemination Program Dept. of Army Intelligence Information System Smartphone Web Browser PiX Android/iOS Apps INDURE Android View/Report App INDURE Android View/Report App JIDA Hybrid Reporting App SOCCENT ATAK Tactical Ops App PiX SMS PiX WIKI Mediated WIKI INDURE API IRAQ/Other Nets Collaboration Portal Zimbra/Sharepoint 2007 FOUO/SBU INDURE Reporting/DB GPS Mapping Current Information Map

7. Joint Improvised Threat Defeat Agency ARMY Research Lab NAVEODTECHDIV ARMY Asymmetric Warfare Group US Central Command US Army EOD US Air Force EOD FBI Bomb Squad – SF Alaska Airlines/American Airlines Post-Incident Reporting - Ensuring high volumes of detailed IED reporting data Saving lives - Using VAA/PAA to mitigate allied casualties Bridge - bridging the gap between forward deployed technicians and remote technicians IED collection capabilities and analysis Alignment of Incentives High-speed intelligence allows for same-day incident analysis Improved Reporting – a richer data set for JIDA’s analysis Engineers - contractor/DARPA may provide technical insight EOD Technicians – iterative design process needs more user input JIDA SETAs – provide details on existing solutions and flaws Coalition Forces - NEED: intel, supplies - HOW: Incentivize - SABOTEURS: Bureaucracy JIDA - NEED: increased reporting - HOW: incentivizing coalition forces - SABOTEURS: Over-classification Iterate - Multiple simulated field test scenarios with technicians to fit product to need Incorporation - product has many possible futures - can potentially be incorporated into other DoD product needs Primary - JIDA (Matt, Carie, James) - EoD (Ike, Ethan, Ch ristine, Whitner, especially J2 (Intelligence) and J5 (Strategic Plans and Policy) - Coalition EOD (Sgt. Bashir) - Other coalition forces (Romania, Georgia, Bulgaria: no contacts) - Other entities such as FBI (Sean) Fixed : Software development IT Management/maintenance Deployment training Mission Achievement Criteria Enable clear, safe , common-sense communication of time-sensitive high-stress technical information ac curate actionable intel and post-incident reporting and analysis dissemination. Accurate high-volume post-incident IED reporting Variable : Maintenance Equipment retrofit Equipment refurb [Full Names Redacted For Privacy]

8. Products & Services -Higher-fidelity post-incident EOD analytics and reporting -Higher-accuracy device classification and intelligence - Gain and document intelligence from Iraqi security forces as they encounter IEDs -Alignment of incentives between foreign EODs and JIDA such that blast data is generated - Bringing coalition forces into intelligence umbrella Customer Jobs - Analyze IED patterns and provide actionable intel - Lack of information on evolution of IED’s utilized by insurgents and their tactics -Reliance on material incentives to coerce Iraqis into giving intel Gains Pains Gain Creators Pain Relievers -Accurate reporting data on IED usage -Development of predictive models for insurgent use of IEDs -Reduction of communication barrier between base-deployed US forces and Iraqi security forces in the field - Transition from material incentives to informational incentives, allowing for more sustainable cooperation Virtual Threat Toolkit: Value Proposition Canvas for JIDA J2 and J5 Explosive Ordnance Disposal Teams

9. Virtual Threat Toolkit: Value Proposition Canvas for Coalition EOD Products & Services - Integrated platform for both reporting raw intel and receiving analysis -Gamified EOD analytics and reporting -Timely and refined intelligence on IEDs and the tactics of insurgents using them - EOD commander analytics and transparency Customer Jobs -Assess and defeat IEDs -Restart report workflow -Lack of information on evolution of IEDs utilized by insurgents and their tactics Explosive Ordnance Disposal Teams Gains Pains Gain Creators Pain Relievers -Less Iraqis dying -Improved counter-IED capability - Reduction of communication barrier with base-deployed US forces - Less likely to encounter IEDs without being forewarned

10. PiX JIDA SQL DB PiX MENA US DOD Coalition end-user App New App Open API Open API (Confusing) API (Confusing) API MVP