Riot Games company overview presentation.pptx

Riot Games company overview presentation

1. Riot Games

2. About American video game publisher Started in 2006 Offices located globally Produced League of Legends Aspire to be the most player-focused game company in the world. Bought over and now owned by Chinese giant Tencent

3. Research Questions 1) How does the internal entrepreneurial culture of Riot Games influence the company's effect on consumers and the industry? What is the internal company culture of Riot like? How does this culture translate to and affect consumers and the industry?

4. Methodology Internal company EM analysis and external company analysis(actions to public/community ) Interview Riot employee Interview Riot’s South-East Asian subsidiary Garena First-hand experience Secondary online data

5. Profit, or not? Revenue stream: skins, sponsorship (minor) and licensing fees (minor ) F2P model Redefined gaming industry: Blizzard’s Hearthstone

6. eSports Mimics real sport (NBA/BPL ) Ecosystem of salaried professional gamers, coaches, commentators, gaming houses Huge net loss in investment

7. CEO Brandon Beck DICE Summit

8. Brandon Beck, CEO of Riot “Any asset in a game company is worth more than the company’s success.” He is a visionary He saw value in people, and investing in people is a long term investment . Building people -> Innovations Many company under-invest in learning and development programs Resulted in burn outs

9. “ If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea. ” Antoine de Saint Exupery

10. “ Riot Games doesn’t just look for game industry veterans. It looks for people who are “auto didacts ” or those that can teach themselves . It looks for resilience , folks who can bounce back after a failure . And it looks for people with ambition and humility .” Brandon Beck, CEO of Riot

11. Culture in Riot Failure tolerant – “failure is almost like an important part to success.” To solve bugs and create new games, it requires a shift in mindset and power from supervisor and employee type to teams . He looks at managers in the form of servant leadership . “the more employee we have, the more people we have to look after ”

12. Culture in Riot Riot hire people based on their PASSION and POTENTIAL . (they try not to overemphasize on experience) Cultural alignment (employees have to fit into the culture) Speak the language of games Share the same value as gamers They only hire gamers “Strong culture allows people to keep in the alignment .” Brandon Becks Trust is the absolute foundation of teamwork - Let employee focus on developing games instead of playing with the office politics. - Trust > autonomy > satisfaction in the work they do.

13. EM at Riot Thunderdome (30 hour isolation project from scratch) Riot Rumble- internal company competition Paying new employees to quit within 1st year if their values disalign with company’s

14. EM at Riot Humbitious “We take play seriously” Non- hierachical culture: founders sit alongside game developers and are accessible to employees Hacker hacked Riot’s systems

15. Company actions Work with F&B, music (Imagine Dragons) Market player personalities and stories Reddit forum- every employee has autonomy to speak on their own

16. Company actions Community over profits we should try to win player loyalty with gratitude, not with contracts and legal bindings Joe

17. Research Questions 2) How can the effects of a strong entrepreneurial culture be exported and transferred to subsidiaries?

18. Weak trickle-down effect to subsidiaries KeSPA Samsung players not paid well, flock to China Garena LBGT scandal