Risor Infotech — a B2B trading platform.

A B2B commerce app that could empower wholesalers, distributors, manufacturers, and brands to engage and grow their network of buyers. A product that could give SMEs the ability to create their B2B digital store with a few taps.

1. Differentiate from competitors through innovation and become a brand in the market.

2. Create a loyal customer base and show them how to grow their business beyond their turf.

3. Empowers customers to make good decisions and establish credibility through great service.

4. Use technology to solve hardest of problems while being presented in the simplest of forms.

1. One-stop-shop
for your retail
business!
Risor

2. Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
Mobile application for B2B businesses
RISOR

3. Overview
Research
Design
Iteration
Conclusion
1
4
17
25
32
Contents

4. Project overview
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 1
RISOR
Risor creates solutions that transform how SMEs and 
retailers across India do business. It empowers 
wholesalers, distributors, manufacturers, and brands to 
engage and grow their network of buyers through their 
B2B commerce app.
The product
Apr 2020 to October 2020
Project duration



5. Project overview
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 2
RISOR
Retailers relies on wholesales to buy stocks and it’s 
challenging for them as trust and credibility issues 
often crop. Plus, visiting wholesalers frequently is 
time-consuming and results in a lot of expenditure.
For sellers, the traditional options limited them to either 
their existing network of buyers or footfall in their 
business.
The problem

The goal

6. Project overview
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 3
RISOR
UX designer leading the Android and web app design 
from conception to delivery
My role

Conducting interviews, paper and digital wireframing, 
low and high-fdelity prototyping, conducting usability 
studies, accounting for accessibility, iterating on 
designs, determining information architecture, and 
responsive design.
Responsibilities

7. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 4
RISOR
Understanding
the user

8. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 5
RISOR
I conducted fve user interviews with people who run a 
small or medium enterprise, especially in tier II and tier 
III cities in India, which I then turned into empathy 
maps to better understand the target user and their 
needs. I had a couple of assumptions about them, like 
they don’t have enough knowledge about how online 
business works or that they want to stick with traditional 
offine businesses.
User research: summary

But when I talked with them, I found out that they are 
pretty knowledgeable about online business, and they 
do want to expand their business all over India. What 
they lack is a good product that can fulfll their 
business needs and help them reach their true 
potential.

9. Automatic
updates
catalog
Good
customer
service
Educate
him about
online
B2B
A reliable
product
Online
business
as simple
as offline
An
inclusive
product
for people
How to
get fresh
leads?
Reach
customers
all around
the world
Over-
whelmed
receiving
queries
Frustrated
by not
getting
leads
Skeptical
about
B2B
e-com
Excluded.
Not finding
accessibility
options
Afraid to
use tech-
heavy
products
Disappointed
to see no
innovation
Meeting
customers
physically
Update
catalog
regularly
Create FB
and
WhatsApp
posts
Upload
products
on FB and
Instagram
Offline
business
in a close
network
Use Bijnis
app to do
online
business
Uses
WhatsApp
for
business
Talk to
people on
social
media
Creating
an online
catalog is
difficult
Social
media are
not for
B2B ecom
Who is
going to
click
pictures?
I just want
to put my
catalog
online
Instagram
provide
real
feedback
Don’t
have
required
expertise
SAYS
DOES
THINKS
FEELS
Aggregate

10. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 7
RISOR
User research: pain points
CATALOG
Creating an online 
catalog and updating it 
regularly on different 
platforms is diffcult
LEADS
Filter through lot of 
comments and queries 
to get a few leads on 
social media
NAVIGATION
Existing apps designs are 
often busy and inspired 
by B2C patterns, results in 
confusing navigation
ACCESSIBILITY
B2B products either 
poorly support or don’t 
support native 
languages at all
01 02 03 04

11. 8
Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
RISOR
PRIMARY PERSONA
Persona

Vinay Soni
39
Cloths Wholesaler
High school
Married, two children
Make a lot of money doing online business
Update catalog on different platforms takes time
“I just want to put my catalog online, fnd new 
customers, and sell them my product”
Vinay spends his time doing typical offine business as 
well as uploading his products on different social 
networks. He fnds existing B2B products too diffcult to 
use and wants an easy-to-use product that enables 
him to do online business as easily as he does offine.
Name -
Age -
Occupation -
Education -
Family -
Goal -
Frustration -
Illustrative quote -
Narrative -

12. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 9
RISOR
SECONDARY PERSONA
Persona

Nidhi Sharma
42
Cosmetics Wholesaler
Bachelor’s degree
Widow, 1 child
Find a platform where she can get plenty of leads
Filter through a lot of junk to get a few leads
“People like me who aren’t technical have a diffcult 
time in the online market”
Nidhi is a widow and wants to spend as much time as 
she can with her daughter. People love her products, 
and she gets thousands of likes and comments on 
them, but these fans barely convert to customers. This 
frustrates her.
Name -
Age -
Occupation -
Education -
Family -
Goal -
Frustration -
Illustrative quote -
Narrative -

13. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 10
RISOR
SUPPLEMENTARY PERSONA
Persona

Aijaz Ahmad
56
Shoe Manufacturer
Intermediate
Married, two children
Do the online business in his native language
Couldn’t fnd a product that people with different 
abilities can use
“All the existing products in the market are designed 
with young generations in mind”
Aijaz is an industry veteran and is trying to learn online 
business. He wants to use a product in his native 
language but can’t fnd one on the market. He is hard 
of hearing and also has weak eyesight, so he needs a 
product that can help him overcome these problems.
Name -
Age -
Occupation -
Education -
Family -
Goal -
Frustration -
Illustrative quote -
Narrative -

14. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 11
RISOR
Problem statements (revised)

PRIMARY
PERSONA
Vinay is a small clothing wholesaler
who needs to put his catalog online in multiple platforms and update it regularly 
because he wants to fnd more customers and earn a lot of money.
user characteristicsuser name user need
insight
SECONDARY
PERSONA
Nidhi is a cosmetic wholesaler
who needs an online platform that helps her to get plenty of genuine leads 
because she wants to do business from home and spend time with her daughter.
SUPPLEMENTARY
PERSONA
Aijaz is a industry veteran in shoe business
who needs a product that people with different abilities and experiences can use 
because he is not tech savvy and has weak eyesight and hard of hearing.

15. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 12
RISOR
User journey map

ACTION
TASK LIST
FEELING
ADJECTIVE
IMPROVEMENT
OPPORTUNITIES
Plan a product 
shoot
Add text to photos Sort photos Upload catalog on 
social media
Take photos
PRIMARY PERSONA: VINAY SONI
Goal: Put his catalog online in multiple platforms and update it regularly
?????? Anxious about 
how to shoot good 
pictures
Check automated
on-model fashion
imagery services
?????? Tired
?????? Annoyed. It takes 
so much time!
Create an app to
provide all things
related to capture
good photos
?????? Stressed. Who is 
going to write 
content?
?????? Worried about 
making an error
Offer a way to
generate automatic
content. For e.g. AI
content generators
??????Hopeful that 
everything is going 
to be OK
Offer a service to
schedule content
that you want to
publish in future
?????? Happy. My 
catalog is published 
?????? Stressed about 
updating the 
catalog in future
Create an app that
can easily create a
product catalog and
update it regularly
Mapping Vinay’s journey revealed how 
helpful it would be for users to have access 
to a dedicated B2B commerce app.

16. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 13
RISOR
Competitive audit

UDAAN
BIJNIS
ANAR
Competitor type Product offeringPriceWebsiteLocation(s)
Direct
Direct
Indirect
Bangalore, 
Karnataka
New Delhi,
Delhi
Mumbai, 
Maharashtra
Android app, iOS 
app, & web app
Android app, iOS 
app, & web app
Android app, iOS 
app, & web app ₹₹₹
₹₹
₹ udaan.com
www.bijnis.com
anar.biz
Business size
Large
Medium
Small
Target audience 
Businesses & 
shop-owners
Factory owners & 
retailers
B2B buyers & 
suppliers
Unique value proposition 
India's largest B2B Platform for 
businesses & shop-owners
Manage and scale your 
factory right from your phone
India’s largest B2B Wholesale 
Bazaar
GOAL: COMPARE THE USER EXPERIENCE OF EACH COMPETITOR'S APP
GENERAL INFORMATION

17. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 14
RISOR
Competitive audit

UDAAN
BIJNIS
ANAR
Features User fow Accessibility
Outstanding
+ Ease of catalog Creation
+ Round the clock Seller Support
+ Insights & analytics
Good
+ Create catalog feature
+ Create account feature
Good
+ Ability to create user profle
+ Premium features for users
Okay
+ Available in eight languages
- Doesn't support dark mode
Okay
+ Available in fve languages
- Doesn't support dark mode 
Okay
+ Available in Hindi and English
- Doesn't support dark mode 
Needs work
- Order process is repetitive
- Diffcult to fnd key info (menu, hours)
Outstanding
+ Straightforward user fow
+ Order and payment processes are 
simple, clear, and effcient
Good
+ Easy to fnd key info (menu, hours)
- No clear hierarchy, diffcult to scan
Navigation
Outstanding
+ Very easy to navigate 
+ Familiar way to navigate (e.g., swipe)
+ Clear indication of clickable elements
Okay
+ Easy to switch languages
- Somewhat diffcult to navigate 
- Some elements seem clickable but are not
Good
+ Buttons are clearly marked
+ Easy basic navigation
- App sections are not defned by color
GOAL: COMPARE THE USER EXPERIENCE OF EACH COMPETITOR'S APP
MOBILE APP INTERACTION

18. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 15
RISOR
Competitive audit report

Competitors’
strengths
Competitors’
weaknesses
Type and quality
of competitors’
products
Udaan’s places a strong emphasis on becoming India's 
largest B2B Platform but only shows a limited number of 
features without KYC.
Bijnis’s app is visually more ornate and geared towards 
helping factory owners scale and grow their businesses 
without any diffculty.
Anar has a well-designed app that communicates that it’s 
a modern app that connects B2B buyers and suppliers in 
India and pays close attention to detail.
Gaps
Opportunities
GOAL: COMPARE THE USER EXPERIENCE OF EACH COMPETITOR'S APP

19. Research
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 16
RISOR
Ideation

I did an ideation exercise to come up with ideas 
for how to address gaps identifed in the 
competitive audit. 
My focus was specifcally on easily catalog 
creation and providing accessibility features.
REVISED GOAL STATEMENT
Our Risor app will let users easily create, update and share their online catalog
which will affect small wholesalers who want to save their time and earn a lot of money online
by providing a usable catalog maker that have the capabilities to publish products in social media also
We will measure effectiveness by tracking how many sellers created their catalog in the app
perform specifc actions (what)product (what)
describe who the action will affect (who)
describe how the action will positively affect users (why)
describe how you will measure the impact

20. Design
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 17
RISOR
Starting
the design

21. End
Add productsCatalogShopChat/Home
Verify mobile number
Your name/Business name
Enter mobile number
Splash screen
Start
Design
18
RISOR
User fow
USE THE RISOR APP TO QUICKLY CREATE A PRODUCT CATALOG
Verify
number with 
truecaller?
YES
NO
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023

22. Design
19
RISOR
Key path scenario - paper wireframes
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
ADDDING A PRODUCT TO CATALOG

23. Design
20
RISOR
Key path scenario - digital wireframes
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
AFTER IDEATING AND DRAFTING SOME PAPER WIREFRAMES, I CREATED THE INITIAL DESIGNS
a non-intimidating interface encourages users to create their catalog
only asks for the necessary information to quickly onboard the users
chat acts as homepage where sellers can get their orders notifcations
a dedicated area to fnd all the tools to run your business smoothly

24. Design
21
RISOR
Online shop scenario - paper wireframes
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
PURCHASE AN ITEM

25. Design
22
RISOR
Online shop scenario - digital wireframes
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
PURCHASE AN ITEM

26. Design
23
RISOR
Usability study: parameters
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
RESEARCH QUESTIONS

PARTICIPANTS

METHODOLOGY


27. Design
24
RISOR
Usability study: fndings
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
LACK BASIC KEY INPUTS
The add product form is too basic 
and lacks many key features, like 
how to add different variants, 
minimum order quantity, categories, 
and lot size, to name a few.

NO OPTION TO SHARE PRODUCTS
There was no way for sellers to share 
their products on various social 
media channels as well as on 
WhatsApp. It was also one of the 
problem statements we found earlier.

HOW TO FIND NEW SELLERS
We found that sellers who also buy 
products on the app need a way to 
see other sellers (manufacturers, 
distributors, etc.) to negotiate and 
break out a good deal.

MISSING PRODUCT DETAIL VIEW
A product detail view is crucial to 
seeing the product in greater detail 
as well as checking out all the 
different variants of that product to 
make a buying decision.


28. Iteration
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 25
RISOR
Refning
the design

29. Iteration
26
RISOR
Mockups
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
LACK BASIC KEY INPUTS MISSING PRODUCT DETAIL VIEW
Before usability study After usability study
Before usability study After usability study
DESIGN FLAWS

30. Iteration
27
RISOR
Mockups
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
CRITICAL THINKING
FIND NEW SELLERS EASILY
We changed the Status screen 
to the Home screen, which is 
basically a feed page.
Here, buyers/sellers can see the 
status updates, products, and 
likes from people that they follow, 
as well as fnd popular stores, 
top categories, and best sellers 
across Risor.
OPTION TO SHARE PRODUCTS
As soon as sellers publish their 
products on Risor, we show them 
a dialog box where they can 
further share their products on 
various social media channels.
Additionally, we also provided 
them an option to add their 
Facebook account to our app 
and select the particular page 
where they automatically want 
to publish their products.

31. Iteration
28
RISOR
Key Mockups
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023

32. Iteration
29
RISOR
Key Mockups - Web
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023

33. Iteration
30
RISOR
Identity
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
RISOR STYLE GUIDE Typography
AaAa
The white background keeps 
people on an app or website for a 
relatively long time, is easy to 
maintain, and gives a calm feeling. 
The color blue gives a corporate 
feel, and people relate it to 
something clickable. 
I didn't want to use a pure black-on- 
white background, so I used a 
charcoal color. 
The choice of font, Avant Garde, was 
based on its geometrical shapes, 
which give it a technological feel. 
The name Avant Garde aptly fts 
Risor, as Risor also favors new and 
experimental ideas and methods. ITC Avant Garde Gothic Std Book
ITC Avant Garde Gothic Std Book
ITC Avant Garde Gothic Std Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
#FF3366 #0066FF #6698FF #899FAE #36454F
Color Palette

34. Iteration
31
RISOR
Accessibility considerations
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
??????
LANGUAGES
An option to view the app in 
English and Hindi, at least in 
the frst version, and then add 
additional regional languages 
thereafter.
01 ALT TEXT
Provided access to users who 
are vision impaired through 
adding alt text to images, 
especially product images, for 
screen readers.
02 DARK MODE
A dark mode to 
accommodate people who 
need more contrast to view 
things correctly or who want to 
save their battery life.
03

35. Conclusion
32
RISOR
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023
Going
Forward

36. Conclusion
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 33
RISOR
Our target users shared that the design was intuitive to 
navigate through, more engaging with the images, 
and demonstrated a clear visual hierarchy.
Users shared that the app made B2B e-commerce like 
a child’s play. One quote from peer feedback:
“To create something that is actually easy to use and
empower people especially people, who are
historically underrepresented, are truly phenomenal. ”
Impact

While designing the Risor app, I learned that the frst 
ideas for the app are only the beginning of the 
process. Usability studies and peer feedback 
infuenced each iteration of the app’s design.
Even though the problem I was trying to solve was a 
big one, diligently going through each step of the 
design process and aligning with specifc user needs 
helped me come up with solutions that were both 
feasible and useful.
What I learned

37. Conclusion
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 34
RISOR
Next steps
POST-LAUNCH RESEARCH
Conduct post-launch research 
to measure how successful the 
app is in reaching its goal of 
empowering people from 
non-metropolitan cities.
01 EMPOWER PEOPLE
Add educational resources for 
SMEs to learn online B2B 
e-commerce nuances and 
prepare them for their future 
endeavors.
02 EMPATHIZE MORE
Learn more about B2B 
e-commerce practices and 
patterns SMEs follow in offine 
business and replicate them 
online to see their impact.
03

38. Conclusion
Gaurav Sharma, Shrasti Bansal, Sagar Garg
Summer 2023 35
RISOR
Let’s connect!
Thank you for your time reviewing my work on the Risor 
B2B e-commerce app! If you’d like to see more or 
would like to get in touch, my contact information is 
provided below.
Email:
Website:
[email protected]
www.heygauravsharma.com