role of advertising

role of advertising includes:
societal
economic
management
communication and others

1. presentation THE ROLE OF ADVERTISING Credits: Ayesha Naz

2. One of the important roles of advertising is to create awareness of the product or services such as brand name and price. The awareness of the product or services can be created through highlighting the unique features of the brand. SPREADING AWARENESS

3. BRAND LOYALTY Advertising helps to develop brand loyalty. Brand loyalty results in repeat purchases and favorable recommendations to others by existing customers. Sales promotion, effective personal selling, timely and efficient direct marketing, and other techniques help to develop brand loyalty.

4. Think of all the popular brands you know, such as Coca-Cola or McDonald’s. These brands are where they are today because they utilized the phenomenon of advertising well .. Many people see it multiple times, and it sticks in their heads. POPULARIZING A BRAND

5. Advertising creates and mirrors culture. Commercials use music from popular songs or create jingles with beats and rhythms that reflect the top hits. Depict our festivals and values. REFLECT CULTURAL TRENDS

6. Company Image Many marketers understand that their ads do not affect the consumer, but they do affect the ways in which they are viewed by distributors and retailers. Sales people do not want to sale products that they have never heard of before, and whether the advertisements influence consumers or not, the sales people believe that they do, which causes retailers to have their products in stock to sell . So even if the ad does not influence the consumer, as long as the ad can influence the investors, salespeople and retailers, the company will be prosperous.

7. Mass Communications Without advertisement, many forms of mass media such as newspapers, radio, magazines, and television, might not exist as they do today. Advertising positively impacts society because it helps maintain mass communications media, making them much less expensive for the public.

8. THE SUBLIMINAL ADVERTISING Capturing the Minds of the consumers is the main intention of these ads. The ads are made in such a way that the consumers don’t even realizes that the ad has made an impact on their minds and this results in buying the product which they don’t even need. But “All ads don’t impress all consumers at all times”, because majority of consumers buy products on basis of the price and needs.

9. DECEPTION IN ADVERTISING The relation between the buyers and sellers is maintained if the buyers are sati sfied with what they saw in advertise and what they got after buying that product . If seller shows a false or deceptive image and an exaggerated image of the product in the advertisement, then the relation between the seller and buyers can’t be healthy. These problems can be overcome if the seller keep their ads clean and displays right image of the product.

10. ENCOURAGE PURCHASING Inciting people to purchase goods and services is the main role of advertising. Some industries rely on advertising more than others: A cereal company, for instance, must advertise more aggressively, due to the wide arrange of competing products, than a power company that faces little to no competition. Advertisers often influence members of society to purchase products based on instilling a feeling of scarcity or lack. This void, the advertiser suggests, will be satiated by the offered product.

11. advertisement role in politics Even though campaign advertising has been a part of politics for over five decades, scholars are still conflicted over the effects of different types of advertising strategies. As a result, the literature on political advertising is vast and multifaceted. Conventional wisdom holds that political advertising in general — and negative advertising in particular — is harmful to democracy

12. VALUE OF PRODUCTS The advertised products are not always the best products in the market. There are some unadvertised products also present which are good enough. But advertising helps increase value for the products by showing the positive image of the product which in turn helps convincing customers to buy it. For e.g. mobile phones were first considered as necessity but nowadays the cell phones come with number of features which makes them mode of convenience for consumers.

13. EFFECT ON BUSINESS CYCLE Advertising no doubt helps in employing more number of people. It increases the pay rolls of people working in this field. It helps collecting more revenues for sellers which they use for betterment of product and services. But there are some bad effects of advertisements on business cycle also . Sometimes, consumer may find the foreign product better than going for the national brand. This will definitely effect the production which may in turn affect the GDP of the country.

14. Advertising stimulates demand, educate consumer about new product, policies, programmers services and organizations, increase competition and improve standard of life-style by helping to bring new product to the consumer. Advertising boosts the economy by helping to introduce new products faster and more effectively to consumer by supporting to achieve the economies of scale faster and by helping to remove the monopoly of the product.

15. THE COMMUNICATION ROLE A communication role in advertising focuses on mass communication requirements that the advertisement will able to fulfill. This is a method of informing potential customer, the launch of new products or the pass on information about the service and good they intent to buy . THE MARKETING ROLE The marketing role of advertising caters to the requirement of general consumers. They focus on customer satisfaction and meeting their requirements by providing goods and services.

16. Negative Role of Advertising in the Society OBJECTIONABLE AND IN BAD TASTE  Some critics feel that advertising is objectionable because the creative effort behind it is not in good taste. Intrusive, repetitive, unreal, offensive and depressing are some of its unpleasant features . .

17. INTRUSIVENESS An advertisement campaign moves with repetition from a period of effectiveness to acceptance, to a period of irritation . MISREPRESENTATION Advertising aims to present a product in the best light possible. There is some leeway in the creative process. The problem arises when the dramatization crosses the line into falsely representing a product.

18. Widespread concern exists about the potential effects that media portrayals of drinking, alcohol product placements, and alcohol advertising may have on alcohol consumption and problems among young people. And smoking etc. PROMOTION OF HARMFUL PRODUCTS

19. The fear appeal in advertising creates anxiety that is supposed to be subsidized by an available product. S S uch unrealistic expectations may create emotional disturbances in some audience members. Products like fairness cream, insurance or a germ killing toothpaste all tries to play with the unrealistic expectations Unrealistic Expectations