Role of listening in selling or negotiation..pptx

Role of Listening in Selling/Negotiation.

1. Role of listening in selling/ negotiation

2. What is Listening? According to the International Listening Association – “Listening is the process of receiving, constructing meaning from, and responding to spoken and nonverbal messages .”

3. L istening can be learned. L istening is an active process, involving mind and body, with verbal and nonverbal processes working together. Listening allows us to be receptive to the needs, concerns, and information of others, as well as the environment around us.

4. 7 Essential Components volition focused attention perception Interpretation remembering response the Human element

5. ROLE OF LISTENING IN SELLING/NEGOTIATION Understanding Client Needs

6. Building Trust and Connection

7. Empathize with customers

8. Handling Objections

9. Seeking C larification

10. Building Long- T erm R elationships

11. Recognizing Nonverbal C ues

12. Conflict R esolution

13. Facilitate Collaboration

14. Time Management

15. Closing the Sale

16. Summary Listening is foundational to sales and Negotiation, making it easier to understand customer needs, build trust, and identify key issues. By empathizing with customers and adapting sales strategies accordingly, salespeople can better manage resistance and meet expectations. By developing intentional solutions and recognizing nonverbal cues, it is possible to resolve conflict and build long-lasting relationships.