Role of Mass Media in Education

Role of Mass Media in Education

1. 1 Role of Mass Media in Education

2. Objectives To know the roles of mass media To know how mass media as a tool affects education To know the merits and demerits of mass media in Education

3. Mass Media C omprises the institutions and techniques by which specialized groups employ technological devices like Press, Radio, Television, Computer, films, Internet etc. to disseminate knowledge: to large heterogeneous as well as widely dispersed audience Are tools for the transfer of information, concepts, and ideas to both general and specific audiences

4. FUNCTIONS OF MASS MEDIA To Inform To educate To entertain

5. Characterized By Four Attributes Broad appeal Speed Availability Low cost

6. TYPES OF MASS MEDIA Print Media Electronic Media Interactive Media

7. Impact of Print media in Education Fr. Francis Arackal said, “Newspapers are common man’s university”. It is the oldest media forms that include books, newspapers, magazines, journals, newsletters, and other printed material.

8. Impact of Electronic Media in Education Television Television can be a powerful teacher. Television programme stimulate visits to the zoo, libraries, bookstores, museums and other active recreational settings, and educational videos can certainly serve as powerful teaching devices

9. Impact of Electronic Media in Education Radio Radio is a powerful mass medium used in education for disseminating information, imparting instruction and giving entertainment. Radio has the power to bring the world to the classroom, and programme could be presented as textbooks on the air

10. Impact of Electronic Media in Education Mobile Devices The advent of mobile devices have changed the learning methods of students. Students store all their notes in mobiles and study from it because it’s easy and convenient

11. Impact of Internet in Education The Internet has a significant potential for providing children and youth with access to educational information, and can be compared with a huge home library. Regardless of gender, race, age, geographic location, language or any disability, internet gives an equal chance to all to progress in the field of education

12. ROLES IN EDUCATION store information until it is needed or wanted. distribute it over distances to reach the student wherever he happens to be, instead of bringing him to the teacher. present the information to the student through various senses and in many modes. give the student the opportunity to reach the material and respond in many ways

13. ROLES IN EDUCATION transmit messages to receiver. not only inform but persuade. used for entertainment and commercial as well as non commercial. Without mass media there would be no social, economic and political system. reach large number of people such as television, newspaper, radio, cinema etc.

14. IMPACT OF MEDIA IN EDUCATION Positive Impact Enhanced education There are two major approaches to using media and technology in schools. First, students can learn “from” media and technology, and second, they can learn “with” media and technology

15. IMPACT OF MEDIA IN EDUCATION Negative Impact makes student dull and lazy No in-depth learning and proper research encourages mass learning without quality learning Teachers/students have become duplicators of Wikipedia media has become their guru, master and teacher. It poisons the learners with various unethical or indecent contents in print or video forms. There is a connection between excessive Internet use and depression, drug abuse, isolation, and suicide.

16. Conclusion Nelson Mandela said , “Education is the most powerful weapon which you can use to change the world.” Media is a gift to education which in turn is a blessing to humanity.

17. Thank You