Role of Strategic Manager

ROLE OF STRATEGIC MANAGER

1. ROLE OF STRATEGIC MANAGER Made By:- Dhrumil Shah FYBBA Div 1 Roll No. 47

2. Strategic Manager A strategic manager is a person who analyses the major initiatives taken by a company’s top management on behalf of owners, involving resources and performance in internal and external environments. Strategic Management

3. Role of Strategic Manager Since Strategic Management is all about taking crucial decisions having long term implications of the organisation in mind, the role of Strategic Manager is all the more important. Any kind of casual attitude on the part of Strategic Manager can lead to devastating effect on the organisation and thus the role of Strategic Manager is complex. Strategic Management

4. Role( contd …) The Strategic Manager tries to answer the following questions: Why does the organisation exist? Vision and Purpose of the organisation(where does the organisation see itself in the future?) With what ambition does the organisation wish that it should be seen by those who are associated with it? Mission of the organisation (why has the organisation been set up?) Strategic Management

5. Role( contd …) Who are the clients or customers and the competitors of the organisation or what is the boundary of the organisational functioning? Scope and framework of the organisation(quality and price keeping in mind the competitors’ price) What is the organisational Strategic Capability? Understanding with regard to the organisational resources, competences, or the key success factors(developing products and technologies which are appreciated by customers and difficult to imitate) Strategic Management

6. Role( contd …) Against what parameters and yard sticks existing strategy would be evaluated and when to modify? Selection criteria and follow up action(check deviations, corrective measures, parameters- cost, gestation period) Answering all the questions is not an easy task and one can not administer these questions with a lethargic attitude. Strategic Management

7. Role of Strategic Manager Strategic managers discharge the following roles: Role as an entrepreneur or a risk taker Role as an efficient resource allocator Role as a monitor or scanner of an environment Role as a prudent trouble shooter or disturbance handler Strategic Management