SaaStr Annual 2024: Beyond Public Metrics: Insights from 2,400+ Private B2B Companies with Maxio (10 min)

Description: In this session, Battery Ventures General Partner Chelsea Stoner and Maxio CEO Randy Wootton explore the state of the B2B SaaS market using exclusive billing data from over 2,400 private companies, representing approximately $16 billion in annualized billings for Q2 2024. This data provides unique insights into pricing models, growth rates, invoice amounts, and industry trends that are not available in public company reports. Attendees will gain a deeper understanding of the dynamics of the B2B SaaS market, with actionable takeaways to inform their strategies and decision-making processes. This session is a must-attend for anyone looking to stay ahead in the competitive landscape of B2B SaaS.

1. Beyond Public Metrics: Insights from 2,400+ Private B2B Companies Julie Neumann CMO Maxio Randy Wootton CEO Maxio

2. Download the latest report

3. B2B YoY Growth Rate: Q122 – Q223 In Q123, growth slowed dramatically Q223 saw a modest uptick Could this be a recovery? Last Year

4. Although dollars invested did increase in Q224, overall deal count continues to decline VCs are starting to invest more, but still being choosy Market Context VC Investment Trends: Q321 – Q224

5. B2B YoY Growth Rates: Q122 – Q224 The S&P 500 is on track for 5.5% YoY growth in 2024 B2B subscription businesses grew 17% YoY But growth is not equal Today’s Results Certain types of companies grow faster than others

6. <$1M companies are booming, hitting 26% in Q124 and 21% in Q224 >$1M companies are also growing, but have slowed down to 16% in Q224 B2B YoY Growth Rates by Revenue Size Trends & Insights Agility and speed are superpowers in this market

7. B2B YoY Growth Rates by Industry Cybersecurity is the fastest growing vertical over the past 24 months at 35% In Q224, logistics tied with cyber at 36% growth VC funding continues to increase for AI, but revenue growth peaked in 2022 and has settled to 32% in Q224 Trends & Insights

8. B2B YoY Growth Rates by Pricing Model Pricing model has an outsized impact on <$1M businesses The fixed-rate pricing model seems to be the better model for smaller early stage companies +23 point advantage over usage-based models in Q224 Trends & Insights

9. B2B YoY Growth Rates by Pricing Model Over 60% of SaaS companies had usage-based pricing models in 2023 For companies >$1M, usage-based pricing seems to lead to more growth Trends & Insights

10. Key Takeaways Business agility and speed is winning in this market. While AI is grabbing headlines, essential SaaS verticals like cybersecurity and logistics are growing faster. Fixed-rate pricing is still the best model as you build. Expand into usage-based pricing to accelerate growth once you achieve product-market fit.

11. For more benchmarks and insights, download the B2B Growth Report from the Maxio Institute.

12. Learn how MAXIO provides insights you can’t get anywhere else with our billing and financial operations platform. Visit Booth SG206 THANK YOU!

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