SaaStr Annual 2024: Turning Data Into Results: Best Practices From Successful 2024 Campaigns with Customer.io

In an era where change is the only constant, the pace of transformation in SaaS has never been faster. Yesterday’s strategies may already be obsolete. But what if you could not only keep up but stay ahead of the curve? Join expert marketer Jason Lyman, CMO at Customer.io, in this quick but high-impact session. He will dive into the data and unveil top actionable insights from some of the year’s most successful marketing campaigns. Don’t miss this opportunity to learn from top brands and their successes and equip your team with the tactics they need to supercharge their growth efforts.

1. Turning Data into Results: Best Practices from Successful 2024 Campaigns Jason Lyman Chief Marketing Officer Customer.io

2. “Right message, right time, right audience”

3. Three Best Practices for Building Successful Campaigns “Right message” Personalized 84% of customers are more Likely to buy from a company that offers a personalized experience

4. Three Best Practices for Building Successful Campaigns “Right time” Multi-channel 71% of customers prefer different channels of communication depending on the context

5. Three Best Practices for Building Successful Campaigns “Right Audience” Adaptable 64% of customers expect campaigns to adapt to their changing preferences

6. Successful Campaign Examples

7. Boost adoption of a new feature Plus millions in revenue! 49-51% open rate 1-1.5% CTR Results

8. Personalized Multi-channel Adaptable

9. Reduce high customer churn in December and January 53%+ customers predicted to churn retained 80%+ retained customers switched to annual subscriptions Results

10. Personalized Multi-channel Adaptable

11. …within two weeks! 15% increase in active users 10% monthly increase in conversion rates Results Overcome user conversion and activation challenges after rapid app growth

12. Personalized Multi-channel Adaptable

13. Key Takeaways

14. Best ways to get started Assess your current efforts to identify the best way to implement these campaign best practices 1 Personalized Multi-channel Adaptable Come to the Customer.io booth to chat with me and learn more about the ways that technology can help you 2 BOOTH #SG213

15. UP NEXT: How to shorten your sales cycle and increase customer stickiness Libby Stengel VP, Customer Success Prismatic Anthony Owens Chief Revenue Officer Prismatic