SaaStr Annual 2024: What’s Working in Embedded Finance and What Isn’t with Adyen

Embedding financial services into your SaaS platform provides an opportunity to unlock additional revenue streams and enhance customer experiences. Join us as we share successful strategies within the evolving landscape of embedded finance.

1. What Is and Isn't Working in Embedded Finance for SaaS Platforms Jaime Dal Porto Head of Account Management Adyen

2. Agenda Overview Understanding e mbedded p ayments and e mbedded f inance What’s working and what’s not: Impact on y our b usiness What’s working and what’s not: Selecting the right partner See it in a ction: Real examples Key takeaways

3. What is embedded payments? What is embedded finance?

4. The platform space is evolving

5. say cash flow has been a problem see credit apps rejected by banks rely on owner’s personal credit score 60% 34% 88% A few stats about SMBs Sources: BCG study 2024, BCG Embedded Finance Report 2022, Intuit 2021, Fed Small Business 2020, Panteia survey 2021

6. looking for financial services through platform say satisfaction has increased since using an embedded solution 64% 97% A few stats about SMBs Sources: BCG study 2024, BCG Embedded Finance Report 2022, Intuit 2021, Fed Small Business 2020, Panteia survey 2021

7. 70% potential revenue uplift from offering financial services Sources: BCG Embedded Finance Report 2022

8. What’s the impact of embedded payments and financial services on a platform?

9. Enhanced Customer Experience Increased Revenue Streams Competitive Advantage

10. Choosing the right partner(s) is key

11. See it in action: Real examples

12. Tessitura See how each approached embedded finance Epos Now

13. Key takeaways

14. UP NEXT: Beyond Public Metrics: Insights from 2,400+ Private B2B Companies Julie Neumann CMO Maxio Randy Wootton CEO Maxio