SaaStr Workshop Wednesdays - RevenueCat.pdf

The State of Subscription Apps with RevenueCat
Jacob Eiting, CEO @ RevenueCat
David Barnard, Growth Advocate @ RevenueCat

2. 20%
Compound annual growth projected from
2022 to 2030 for revenue generated through
in-app subscriptions

Overall consumer spend on Digital Goods
and Services is predicted to be $2.2 Trillion in
2030, up from $1.7T in 2024.

Source: Data ai’s 2024 State of Mobile report
The Consumer SaaS opportunity

3. The Consumer SaaS challenge

4. Methodology & Data
Since RevenueCat was founded in 2017, we’ve
tracked over $6 billionin subscription app
revenue across the Apple App Store, Google
Play Store, and Stripe on the web.

RevenueCat now works with over 18
thousand developers who publish over 30
thousand apps with almost 300 million
subscribers.
RevenueCat’s 2024 State of Subscription Apps Report

5. 1.7%
1.7% of downloads turned into paying
subscribers in their first 30 days, which is
slightly up from last report. The difference
between lower quartile (.6%) and upper
quartile (4.2%) remains striking.
Download to Paid - Segmented
Conversion rate measures the percentage of users who become
paying subscribers after app download.
Conversion to paid varies markedly by geography & category

6. 35¢
The average Realized LTV per download in
North America, 14 days in, is 4x the global
average at $0.35 compared to $0.08.
A multiple that exists both on the App Store,
as well as on Google Play.
14 and 60 Day Realized LTV, by Region
RLTV (Realized Lifetime Value) for 2 weeks and 60 days of earnings
after download, broken down by region.
North American users outspend the world on iOS & Android

7. 12%
12% of churned monthly subscribers
re-subscribe within 12 months, with
categories like Media & Entertainment seeing
even higher reactivation rates.

Twelve Month Reactivation Rate by Plan Duration
Reactivation is defined as any paid subscription that was expired for
at least 30 days, then had a new transaction (of any plan duration)
within 365 days.

Consumer churn is high, but so are re-subscriptions

8. ●Consumer SaaS is already a massive industry, and growing 20+ YoY
●Consumer SaaS has many drawbacks compared to B2B, but also
many benefits
●Conversion to paid varies markedly by geography & category
●North American users outspend the world on iOS & Android
●Consumer churn is high, but so are re-subscriptions
Download the report: revenuecat.com/report
Key takeaways