Saathi - Product Management personal project

Saathi - Product Management personal project

1. Owned, Built & Presented By Madhuri Rudrabhatla

2. India’s Silver economy
Saathi’s Vision
A caring, connected and
vibrant community for our
seniors where they feel
valued, purposeful, and
equipped with the skills to
engage with the modern
world
Saathi’s Mission
Enrich the lives of our
elderly by
compassionate
assistance, upliftment
and empowerment
•India currently has 138M elderly individuals (aged
over 60), with enhanced life expectancy this strata
is poised for rapid growth
•1 in 5 Indians will be aged above 60 by 2050,
totaling around 319 million people
•Elder-care Industry, or the “Silver Economy”, is a $7
billion Industry in India, poised to be $50 billion in
2030
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics
Madhuri R

3. Sources:
Niti Ayog
Blume ventures
UN
Market Landscape
Eldercare Industry Landscape in IndiaDirect Competitors - Same services,
same user base
•ElderAid - Comprehensive elder
care services at home.
•Sarathi Healthcare - Home
healthcare and elder care services.
Potential Competitors – same user
base, different services
•Apollo Homecare – Medical
homecare services for elderly.
•Seniority - Eldercare products and
services, e-commerce.
Indirect - Same services, same users,
not their primary business
•Emoha - Holistic elder care and
emergency support
•Portea - Home healthcare with
medical professionals
•SilverTalkies - Social engagement
and activity programs for seniors.
Substitute- Different offerings that
may be a substitute to Saathi
•Blys - At-home physiotherapy and
massages for seniors.
•KiteSeniorCare - Personalized
medical home care and support
services
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics
Competitor survey

4. Key Takeaways:
•Saathi distinguishes itself with a comprehensive range of services that include both personal care and skill-building classes. It
also emphasizes technology education, which is not commonly found in other competitors.
•ElderAid and Sarathi Healthcare focus primarily on personal care services with background checks and ratings, but do not
offer skill-building or technology education.
•Emoha provides companionship and care but does not include skill-building or technology education.
•Portea offers extensive personal care services similar to Saathi but lacks focus on skill-building and technology education.
•Silver Talkies provides community engagement through events and workshops but does not offer personal care services or
technology training.
Comparison
MetricsElderAidSarathi HealthcareEmohaPorteaSilver Talkies
Launch Date20172018201820132016
CaretakersYesYesYesYesNo
Skill BuildingNoNoNoNoYes
Design and UX9/105/106/107/108/10
Price Point₹400-₹2000 per
hour services
₹500-₹2500 per
hour
₹2000-₹10000 per
month plans
₹350-₹1800 per
hour
₹100-₹1000 per
event
Community
Engagement
NoNoyesnoyes
Feature Table for Competitor Analysis
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics

5. User development
Finding target Users
User interview Structure
Social Media and
Online Forums
Facebook: “Senior Citizens of Bangalore” , “Bangalore Senior
Citizens Community”
Reddit: r/India, r/Bangalore or other cities, top experts on Quora
Religious and
Cultural Centers
Residential Society communities, temples, churches around the
city
Healthcare
providers
Manipal, Apollo hospitals geriatric care centres, ElderAid for
referrals
Retirement
communities
Ashiana, Oasis retirement communities, Bangalore Senior
citizens Association, Old-age homes
Background Information
• “Can you tell me a bit about yourself, such as your age and
how long you’ve lived in your current community?”
•“How comfortable are you with using smartphones or
computers?”
Core Questions
•“Have you experienced loneliness recently? Can you
describe a specific instance?”
•“What types of social activities or companionship do you
usually seek?”
•“Have you ever thought about how you want to spend your
retirement after your kids leave the nest?”
•“What kind of day-to-day assistance would you find most
beneficial from a caretaker?”
•“What features would be important to you when selecting a
caretaker or companion?”
•“What new skills or hobbies are you interested in learning?”
•“Do you prefer online classes or face-to-face workshops?”
Feedback on Saathi Concept
•“Initial reactions?”
•“What features or aspects of the app would be most
appealing to you?”
•“do you have any concerns about using an app like Saathi?”
Thank them and follow-ups
•“Would you like to stay informed about our progress? If so, I
can add you to our mailing list.”
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics
Key
User-
Insights

6. BackgroundNeedsChallengesGoalsPreferred Features
Mrs. Nita
Shetty
•Age : 68
•Location: Bangalore
•Retired teacher,
living alone after her
spouse’s passing.
•Company during
walks or occasional
medical checkups.
•learning basic tech
skills to connect
with family online
•Limited experience
with technology.
•Skepticism about
online services and
safety.
•Improve social
interaction and
combat loneliness.
•Gain confidence
with technology to
stay connected
•Intuitive UI with
large fonts and
simple instructions.
•Technology
education
workshops.
Mr. Aravind
Kumaran
•Age: 81
•Location: Chennai
•Enjoys gardening in
his backyard but
struggles with
mobility issues.
•Assistance with
errands around the
house and garden.
•Workshops on
gardening
techniques
•Difficulty in finding
reliable and skilled
help.
•Only speaks Tamil
•Maintain
independence while
receiving necessary
assistance.
• Stay engaged in his
free time
•Filtering options for
caretakers with
specific skills and
languages
•In-app Chat feature
with caretaker
Mrs. Annie
D’souza
•Age: 45
•Location: Mumbai
•Working mom with
two children. Her
elderly parents live
alone back home.
•Reliable full-time
caretakers for her
parents
•Workshops for her
parents on yoga and
fitness.
•Finding trustworthy
and qualified
caretakers remotely.
•Finding
comprehensive
caretaker packages
•Ensure parents get
quality medical care
•Empower her
parents to lead a
carefree and
convenient life.
•Comprehensive full
time caretaker
packages
•Detailed reviews
and ratings for
services.
Ms. Zoya
Shaikh
•Age: 34
•Location: Bangalore
•Experienced
caregiver with a
background in
nursing.
•Skilled in elderly
care, first aid, and
basic home
maintenance.
•Fluent in English
and Kannada.
•Ensuring consistent
work and managing
multiple clients.
•Maintaining a
digital profile of her
work
•Find new clients
and expand her
services.
•Build a reputation
through positive
reviews and
feedback.
•Provision for
scheduling and
communication.
•Support for
managing multiple
clients.
User Personas
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics

7. Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics
Feature: Book a Personal Caretaker
Feedback System & Payment
Integration
Elders can rate and review
caretakers, and secure
payment processing is handled
within the app.
User Profiles & Matching
Users (elders) and caretakers create
detailed profiles. An algorithm or
manual matching process pairs
elders with suitable caretakers
based on needs and preferences.
Package Selection & Booking
Elders select care packages (e.g.,
evening walks, full-time care) and
schedule appointments with
caretakers through an integrated
booking system.
Interactive Prototype

8. Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics
Progress Tracking &
Community Forum
Users can track their learning
progress and interact with
others through discussion
boards.
Class Listings & Enrollment
Users can browse various classes
(e.g., knitting, language learning)
and sign up for them.
Gamification
Reward based learning where
users can enroll into skill paths
and consistently learn to win
more rewards
Feature: Skill Building Classes/SessionsInteractive Prototype

9. Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics
Dashboard Management
Manage schedules, classes, and
feedback through a user-
friendly dashboard.
Application & Verification
Potential caretakers and teachers
fill out detailed application forms
and undergo background checks
and verification..
Profile Creation & Training
Approved candidates create
detailed profiles and access
training materials and guidelines
Feature: The Instructor/Caretaker JourneyInteractive Prototype

10. Feature
Reach
How many users
will be affected?
Impact
How significant will
the change be?
Confidence
How likely is the
initiative to succeed?
Effort
How much time
and resources will
be needed?
RICE Score
RIC/E
Caretaker-booking service8 9 8 872
Skill class booking and
management9 8 8 782.3
Caretaker subscriptions8 6 7 656
Initial curation and onboarding of
teachers and caretakers9 7 9 781
Feedback & Rating systems8 7 9 772
User-led Caretaker/Teacher Signup 6 8 7 842
Offline skill classes by Saathi8 8 7 856
RICE Metrics for feature Prioritization
Takeaway: SAATHI should focus on building out its skill classes and caretaker booking and management systems and have a curated list of caretakers and
teachers to begin with.
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics

11. Book a Saathi
1.User Registration: Basic profile creation for elders and caretakers.
2.Package Selection: Simple list of caretaker packages (e.g., walking companion,
part-time care).
3.Caretaker Matching: Basic algorithm or manual matching based on availability
and preferences.
4.Booking System: Function to book caretaker services.
5.Feedback System: Basic system for rating and reviewing caretakers.
Skill-classes
1.Class Catalog: List of available classes with basic details.
2.Class Registration: Sign up for classes.
3.Schedule Management: View class schedules.
4.Instructor Profiles: Basic information about instructors.
Saathi Flow
1.Registration: Basic profile creation for caretakers and teachers.
2.Verification: Simple verification process (e.g., ID verification).
3.Availability Management: Basic system for setting availability.
Advanced Caretaker Packages: More
detailed and customizable service packages.
Enhanced Class Features: Interactive class
materials, video content, and live sessions.
Comprehensive Background Checks:
Detailed verification processes for caretakers
and teachers.
Extended Package Options: Additional
payment methods and subscription models.
User Analytics: Advanced analytics for user
behaviour and service utilization.
POST-MVPMVP
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics

12. Month 1-2 Month 3-4 Month 5Month 6
Design & UX,
Copywriter
Create wireframes,
mockups, and user flows
for MVP features.
Curate skill class contentVisual QA and UAT
Legal & ComplianceDevelop data privacy
policies, terms of service,
and compliance checklists.
Sign-offs
Engineering and QA
Define system architecture,
technology stack, and
development
requirements.
Build and integrate MVP
features
Conduct initial testing of
features for bugs and
usability.
Perform comprehensive
testing (functional, usability,
security).
Release MVP to the public,
monitor initial feedback
and usage.
Marketing, Sales,
HR
Onboard initial caretakers
and teachers
Prepare marketing
strategy, create
promotional materials.
Execute launch marketing
campaigns, engage with
initial users.
Product
Work with UX and Dev
teams to groom features
and iterate on designs
Write user stories, produce
launch materials and
strategy, prepare sign-offs
from management, legal
and compliance
Conduct User Acceptance
Testing with a small group
of elders and caretakers.
Provide customer support,
gather user feedback, and
address issues.
Start planning and
developing post-MVP
features based on user
feedback.
MVP Roadmap
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics

13. Epics and
user-
stories
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics

14. Metrics AARRR (pirate Framework)
Acquisition
New User Signups: 500 new user registrations per month.
Caretaker/Teacher Registrations: 100 new caretaker and teacher
profiles created per month.
Activation
Activation Rate: 60% of users complete their first booking or class
registration within a week of signing up.
Time to First Action: On average, users take 2 days to complete their
first key action after registration.
Retention
Active Daily Users (DAU): 30% DAU/WAU ratio, meaning if there are
10,000 weekly active users, 3,000 of them are active daily.
Repeat Usage: 40% of users engage with the app multiple times
within a month.
Churn Rate: 5% of users stop using the app after a month.
Revenue
Total Revenue: X amount generated per month
ARPU (Average Revenue Per User): X amount per user per month.
Referral
User Referrals: 200 new users acquired through referrals per month.
Referral Conversion Rate: 25% of referred users become active users.
HEART Framework
Happiness
Ratings: Average rating for caretakers and classes is 4.5 stars.
Feedback Volume: 150 feedback submissions per month.
Engagement
Session Duration: Users spend average of 10 minutes per session
Service Utilization: 200 caretaker bookings and class registrations/M
Adoption
Onboarding Completion: 80% of new users complete onboarding
Feature Usage: Key features used by 70% of active users.
Retention
Repeat Usage: 40% of users return and use the app multiple times.
Churn Rate: 5% of users stop using the app after a month.
Task Success
Match Success Rate: 80% of caretaker matches are successful.
Issue Resolution Time: Average time to resolve issues is < 24 hours.
Madhuri R
Introduction Competitor
AnalysisFeature tableCustomer
developmentUser PersonasFeatures, Wireframes and
prototype
Prioritization MVP and
roadmapEpics and User
storiesMetrics