Sahaj setu Feb, 12, 2012 Special Issue on G2C Services

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February 2012
BRINGING , EDUCATION AND TO RURAL INDIABUSINESS GOVERNMENTeut
TMVol IV • Issue 2
Under the aegis of the National e-Governance Plan of Govt. of India
S
Public
Services
now within easy reach
Public Services
G2C
services
special
issue

Content
02CEO Speaks
06Sahaj Triumph
16Sahajites writing desk
08Cover Story
More than half of the world's estimated 10 million
species of plants, animals and insects live in the tropical
Published by :
Department of Marketing Communications
Srei Sahaj e-Village Limited
www.sahajcorporate.com
EDITORIAL
Dear Readers,
Hope you are enjoying the winter thoroughly. With Lohri, Pongal, Makar
Sankranti and Saraswati Puja just celebrated, we are again charged up for the
coming months. From filing income tax returns to preparing the upcoming
annual budget, the coming two month seems to be very busy for all.
This month's edition of Setu is a special issue on the various Government to
Citizen (G2C) services provided by us to our rural counterparts. “Delivery of
G2C Services to the citizens living in the rural areas through common outlets
by using information and communication technology is the essence of the
CSC scheme. As a private Partner of the government in the e-governance
initiative in six States, Srei Sahaj has been driving its initiatives for making the
G2C services available within the easy reach of the rural people during the last
few years. Our experience says the task is very difficult. Yet we cannot give up
and must continue our efforts to see that more and more G2C services are
delivered through CSCs for the sustenance of the CSC Scheme. We are to
continue building good relationship with the government authorities at the
State as well as local levels for the roll out of these services. I am sure our
dedicated G2C Services Team will continue to farther this initiative,” says Mr.
Nepal Chandra Sen, Vice President-G2C services of Srei Sahaj e-Village
Limited.
From this edition onwards, we have a new section to share with you the
innumerable success stories of our Village Level Entrepreneurs (VLEs) from
across the six states of Assam, Bihar, Odisha, Uttar Pradesh, Tamil Nadu and
West Bengal.
Two great news worth sharing with all of you are our win in the eIndia Awards
2011 for the best Best Telecentre Initiative of the Year for its project Uttar
Pradesh eDistrict, and also the Skoch Financial Inclusion Award 2012 for its
project "Tatkal Yatra - A go to customer Home".
The travel section as usual, takes you on a journey to the Scotland of India,
Coorg.
With Valentine's Day round the corner, our very own Ms. Paromita
Bhattacharya, Vice President- Capacity Building, shares with us the various
myths behind celebrating this day with such grandeur.
All these and much more, this edition has a lot more in store for you.
Do not forget to get back to us with your valuable inputs or anything more that
you want us to incorporate from the next edition.
Adios till the next edition.
Happy reading…
We shall wait for you to write back with your comments & suggestions to
[email protected] or [email protected]
BRINGING , EDUCATION AND TO RURAL INDIABUSINESS GOVERNMENTeut
TMVol IV • Issue 2
Under the aegis of the National e-Governance Plan of Govt. of India
S
Disclaimer :
The views expressed through the articles in
this newsletter may not necessarily be those
of the organization.
Srei Sahaj e-Village Limited is not liable for
any content and design carried in the
advertisements published in this issue.
22Travellers' Delight
24Sahaj Suswasthya
26Fun Fundaa
26VLE Success Story
28Horoscope
29Chaakri.co.in :
List of Job Vacancies
15Rural News Bulletin
14Capacity Building's Diary
05We, the people of Sahaj
04News
03Top VLEs
03Other Successful VLEs
21Sahaj Scape
Sahaj Setu February 2012 Page 1• •

Content
02CEO Speaks
06Sahaj Triumph
16Sahajites writing desk
08Cover Story
More than half of the world's estimated 10 million
species of plants, animals and insects live in the tropical
Published by :
Department of Marketing Communications
Srei Sahaj e-Village Limited
www.sahajcorporate.com
EDITORIAL
Dear Readers,
Hope you are enjoying the winter thoroughly. With Lohri, Pongal, Makar
Sankranti and Saraswati Puja just celebrated, we are again charged up for the
coming months. From filing income tax returns to preparing the upcoming
annual budget, the coming two month seems to be very busy for all.
This month's edition of Setu is a special issue on the various Government to
Citizen (G2C) services provided by us to our rural counterparts. “Delivery of
G2C Services to the citizens living in the rural areas through common outlets
by using information and communication technology is the essence of the
CSC scheme. As a private Partner of the government in the e-governance
initiative in six States, Srei Sahaj has been driving its initiatives for making the
G2C services available within the easy reach of the rural people during the last
few years. Our experience says the task is very difficult. Yet we cannot give up
and must continue our efforts to see that more and more G2C services are
delivered through CSCs for the sustenance of the CSC Scheme. We are to
continue building good relationship with the government authorities at the
State as well as local levels for the roll out of these services. I am sure our
dedicated G2C Services Team will continue to farther this initiative,” says Mr.
Nepal Chandra Sen, Vice President-G2C services of Srei Sahaj e-Village
Limited.
From this edition onwards, we have a new section to share with you the
innumerable success stories of our Village Level Entrepreneurs (VLEs) from
across the six states of Assam, Bihar, Odisha, Uttar Pradesh, Tamil Nadu and
West Bengal.
Two great news worth sharing with all of you are our win in the eIndia Awards
2011 for the best Best Telecentre Initiative of the Year for its project Uttar
Pradesh eDistrict, and also the Skoch Financial Inclusion Award 2012 for its
project "Tatkal Yatra - A go to customer Home".
The travel section as usual, takes you on a journey to the Scotland of India,
Coorg.
With Valentine's Day round the corner, our very own Ms. Paromita
Bhattacharya, Vice President- Capacity Building, shares with us the various
myths behind celebrating this day with such grandeur.
All these and much more, this edition has a lot more in store for you.
Do not forget to get back to us with your valuable inputs or anything more that
you want us to incorporate from the next edition.
Adios till the next edition.
Happy reading…
We shall wait for you to write back with your comments & suggestions to
[email protected] or [email protected]
BRINGING , EDUCATION AND TO RURAL INDIABUSINESS GOVERNMENTeut
TMVol IV • Issue 2
Under the aegis of the National e-Governance Plan of Govt. of India
S
Disclaimer :
The views expressed through the articles in
this newsletter may not necessarily be those
of the organization.
Srei Sahaj e-Village Limited is not liable for
any content and design carried in the
advertisements published in this issue.
22Travellers' Delight
24Sahaj Suswasthya
26Fun Fundaa
26VLE Success Story
28Horoscope
29Chaakri.co.in :
List of Job Vacancies
15Rural News Bulletin
14Capacity Building's Diary
05We, the people of Sahaj
04News
03Top VLEs
03Other Successful VLEs
21Sahaj Scape
Sahaj Setu February 2012 Page 1• •

CEO Speaks
Sahaj Setu February 2012 Page 2• •
It is estimated that the last remaining rainforests
could be consumed in less than 40 years.
Sahaj has been successful in rolling out a huge network of nearly 25, 000 CSCs
across 6 states of India in less than four years. While it has been a very fascinating
journey, Sahaj has faced innumerable challenges at each step some of which
persist till date. Some of the infrastructure based challenges like unpredictable
power supply and connectivity issue have been overcome by deploying
generators and V-sats. While innovative solutions have been devised to
overcome infrastructural constraints there are other impediments which
continue to pose a serious threat to the CSC scheme over which Sahaj has no
control. The most important of such constraints has been the extremely slow
pace at which the CSC network is being used by the Government for routing of
Government to Citizen (G2C) services. In near absence of G2C services,
economic viability of the CSCs and sustainability of the VLEs has come under a
serious cloud. Despite a number of business services (B2C) being offered
through these centres at the initiative of the SCA and the VLE, the earnings of the
latter continue to be negligible as neither the revenue nor the footfalls that the
G2C services were expected to bring to the CSCs are anywhere in sight.
There is an urgent need to expedite the process of routing of Government Services through the CSCs as apart from the
economic implications of the slow pace of flow of G2C services for the SCAs and the VLEs, there is a possibility of a political
unrest as the VLEs are getting increasingly demoralized and frustrated as their investment are not bearing any fruit.
Pending completion of the back end computerization and data digitization, the traditional G2C services like issue of
certificates (birth, death, domicile, caste etc), ration cards, maintenance of land records etc may take some time in
reaching the CSCs. Thus, it becomes imperative for the Government to ensure that some of the on-going/in the pipeline
programmes of the Union and the State Governments are delivered through the CSCs using the expertise of the VLE and
thereby generating some income for him/her.
There is a gnawing need for acceptance of the fact that CSCs, which have been created on a PPP mode, cannot be treated
at par with any other business entity and, as a partner; the Government has a moral and contractual responsibility to
provide them with enough G2C work to make these centres economically viable and self sustaining. The time has come
for the Government to acknowledge the fact that the CSC network has been created through an open and transparent
bidding process with the Government as well as the people (VLEs) as partners, apart from the private sector entities (SCA).
In deference to these distinguishing features between the CSCs and other normal business entities, the government must
declare the CSCs as the first and the obvious choice for implementation of all its programmes and such work should be
allocated directly to the CSCs on a nomination basis rather than going through the price discovery mechanism, repeatedly.
We at Sahaj have constantly been in dialogue with the Union Government as well as the State Governments for
acknowledging and using the CSC network for delivery of government services. We firmly believe that the underlying
objectives of National e-Governance Plan will be truly achieved only when the CSCs become the points of delivery of the
promised Government services. This will bring about a positive change not only in the lives of the VLEs but the rural
populace at large as they are the target beneficiaries of the CSC scheme. In addition, such a move will bring about greater
efficiency and transparency in delivery of government services to the intended beneficiaries of Government's flagship
programmes. Using the CSC network for e-Governance in the true sense would help the government in combating the
existing corruption in delivery of government services and offer a great relieve to the citizen who is the intended
beneficiary but who unfortunately remains largely deprived of the benefits of government socio economic spending.
Meena Chaturvedi,
CEO, G2C Services,
Srei Sahaj e- Village Limited
Assam
VLE Name
Sunil Kr. Chhetri
Prashanta Knowar
West Bengal
Rajibul Haque
VLE Name
Soma Tantubay
Uttar Pradesh
VLE Name
Bajrangi Kumar
Ram Kishor Singh
Tamil Nadu
VLE Name
Ramasamy S
Revathi S
Odisha
VLE Name
Narayan Service
Cooperative Society Ltd.
Bihar
VLE Name
Kisalay Upadhyay
Vijay Singh
Jamsher Ali
Bongaigaon, Assam
Birendra Kr. Mishra
Aurangabad, Bihar
Lingagada LAMPCS ltd.
Kandhamal, Odisha
Madhavan P
Krishnagiri, Tamil Nadu
Jayanta Biswas
Bankura, West Bengal
Shamshad Ali
Pratapgarh, Uttar Pradesh
Top VLEs
Other Successful VLEs
Chadeigaon Service Co.
Sahaj Setu February 2012 Page 3• •
Tigers have stripes to help them hide in the rainforest
May his soul rest in peaceMay his soul rest in peace
In the night of death, hope sees a star,
and listening love can hear the rustle of a wing
Sahaj is deeply shocked at
the untimely demise of an
innocent soul. Our deepest
sympathies on the death of
our VLE Mr. Sanjeevan S
(VLE ID : 3304071700000001)
of Pappireddipatti Taluk,
Dharmapuri District, Tamil
Nadu, who has departed for
his heavenly abode on the
16th of January, 2012.

CEO Speaks
Sahaj Setu February 2012 Page 2• •
It is estimated that the last remaining rainforests
could be consumed in less than 40 years.
Sahaj has been successful in rolling out a huge network of nearly 25, 000 CSCs
across 6 states of India in less than four years. While it has been a very fascinating
journey, Sahaj has faced innumerable challenges at each step some of which
persist till date. Some of the infrastructure based challenges like unpredictable
power supply and connectivity issue have been overcome by deploying
generators and V-sats. While innovative solutions have been devised to
overcome infrastructural constraints there are other impediments which
continue to pose a serious threat to the CSC scheme over which Sahaj has no
control. The most important of such constraints has been the extremely slow
pace at which the CSC network is being used by the Government for routing of
Government to Citizen (G2C) services. In near absence of G2C services,
economic viability of the CSCs and sustainability of the VLEs has come under a
serious cloud. Despite a number of business services (B2C) being offered
through these centres at the initiative of the SCA and the VLE, the earnings of the
latter continue to be negligible as neither the revenue nor the footfalls that the
G2C services were expected to bring to the CSCs are anywhere in sight.
There is an urgent need to expedite the process of routing of Government Services through the CSCs as apart from the
economic implications of the slow pace of flow of G2C services for the SCAs and the VLEs, there is a possibility of a political
unrest as the VLEs are getting increasingly demoralized and frustrated as their investment are not bearing any fruit.
Pending completion of the back end computerization and data digitization, the traditional G2C services like issue of
certificates (birth, death, domicile, caste etc), ration cards, maintenance of land records etc may take some time in
reaching the CSCs. Thus, it becomes imperative for the Government to ensure that some of the on-going/in the pipeline
programmes of the Union and the State Governments are delivered through the CSCs using the expertise of the VLE and
thereby generating some income for him/her.
There is a gnawing need for acceptance of the fact that CSCs, which have been created on a PPP mode, cannot be treated
at par with any other business entity and, as a partner; the Government has a moral and contractual responsibility to
provide them with enough G2C work to make these centres economically viable and self sustaining. The time has come
for the Government to acknowledge the fact that the CSC network has been created through an open and transparent
bidding process with the Government as well as the people (VLEs) as partners, apart from the private sector entities (SCA).
In deference to these distinguishing features between the CSCs and other normal business entities, the government must
declare the CSCs as the first and the obvious choice for implementation of all its programmes and such work should be
allocated directly to the CSCs on a nomination basis rather than going through the price discovery mechanism, repeatedly.
We at Sahaj have constantly been in dialogue with the Union Government as well as the State Governments for
acknowledging and using the CSC network for delivery of government services. We firmly believe that the underlying
objectives of National e-Governance Plan will be truly achieved only when the CSCs become the points of delivery of the
promised Government services. This will bring about a positive change not only in the lives of the VLEs but the rural
populace at large as they are the target beneficiaries of the CSC scheme. In addition, such a move will bring about greater
efficiency and transparency in delivery of government services to the intended beneficiaries of Government's flagship
programmes. Using the CSC network for e-Governance in the true sense would help the government in combating the
existing corruption in delivery of government services and offer a great relieve to the citizen who is the intended
beneficiary but who unfortunately remains largely deprived of the benefits of government socio economic spending.
Meena Chaturvedi,
CEO, G2C Services,
Srei Sahaj e- Village Limited
Assam
VLE Name
Sunil Kr. Chhetri
Prashanta Knowar
West Bengal
Rajibul Haque
VLE Name
Soma Tantubay
Uttar Pradesh
VLE Name
Bajrangi Kumar
Ram Kishor Singh
Tamil Nadu
VLE Name
Ramasamy S
Revathi S
Odisha
VLE Name
Narayan Service
Cooperative Society Ltd.
Bihar
VLE Name
Kisalay Upadhyay
Vijay Singh
Jamsher Ali
Bongaigaon, Assam
Birendra Kr. Mishra
Aurangabad, Bihar
Lingagada LAMPCS ltd.
Kandhamal, Odisha
Madhavan P
Krishnagiri, Tamil Nadu
Jayanta Biswas
Bankura, West Bengal
Shamshad Ali
Pratapgarh, Uttar Pradesh
Top VLEs
Other Successful VLEs
Chadeigaon Service Co.
Sahaj Setu February 2012 Page 3• •
Tigers have stripes to help them hide in the rainforest
May his soul rest in peaceMay his soul rest in peace
In the night of death, hope sees a star,
and listening love can hear the rustle of a wing
Sahaj is deeply shocked at
the untimely demise of an
innocent soul. Our deepest
sympathies on the death of
our VLE Mr. Sanjeevan S
(VLE ID : 3304071700000001)
of Pappireddipatti Taluk,
Dharmapuri District, Tamil
Nadu, who has departed for
his heavenly abode on the
16th of January, 2012.

Sahaj Setu February 2012 Page 4• •
Rainforests are being destroyed because the value of rainforest land is
perceived as only the value of its timber.
Srei Sahaj leads in Aadhaar generation in Tamil Nadu
Amongst all the Enrollment Agencies, Srei was declared
to be in the top position for Aadhaar generation in Tamil
Nadu. Since March 2011, Srei has generated a total
number of 3,95,679 Aadhaar cards.
PFRDA Public Awareness & Customers Connect Meet
in Assam.
A PFRDA Public Awareness & Customers Connect Meet
was successfully held in Udalguri and Barpeta districts,
organized by VLE Nabajit Deka, Nabin Ch. Sarma and
Abul Kalam Azad respectively. Among those present
included the VCDC Chairman, Gramp Panchayat
President, Village Head, a well known Social Activist,
Principal and teachers of nearby schools, few Self Help
Groups, Tea Garden Labour Union members along with
around 100 general public of the area. The benefit of the
PFRDA scheme along with a brief introduction on SAHAJ
and e-Learning were given during the meet.
CEO visits CSCs and government officials in Assam
Ms. Meena Chaturvedi, CEO (G2C & E-Learning), Srei
Sahaj, undertook a 2 day tour of Assam in the month of
December 2011, where she travelled to the districts of
Golaghat, Sonitpur and Darrang accompanied by Col.
Shahidul Islam, State Head, and Mr. Gaurav Loomba,
AVP (G2C service). During the tour, she visited a good
number of CSCs and interacted with the VLEs. The CEO
also met a number of senior government officials and
discussed about the CSCs project with them.
Commercial tax service now available through Sahaj
Jan Seva Kendra
The Commercial Tax e-Return filling service was
inaugurated by Mr. Nakul Dubey, Minister for Urban
Development and Commercial Tax, Uttar Pradesh at
Sahaj Jan Seva Kendra, Itaunja, Bakshi ka Talab,
Lucknow. Mr. Balvinder Singh, Principal Secretary, Mr.
Chandrabhanu, Commissioner, Commercial Tax (also
Secretary to CM-UP) and Mr. Jivesh Nandan, Secretary
IT were present to grace the occasion. Other officials
from Commercial Tax Department, Centre for e-
Governance were also present.
The first e-Return was also filled through the Sahaj Jan
Seva Kendra on the same day by M/s Avadh Bihari Ram
Prakash.
News
Sahaj Setu February 2012 Page 5• •
Half of the world's species of plants and animals will be destroyed over the next
quarter century due to rainforest deforestation.
“You can increase your brain power three to fivefold simply
by laughing and having fun before working on an issue.”
Sahaj ushers in the New Year with great pomp and grandeur.
Games being conducted by the HR Team at the Sahaj Head Office.
We, the people of Sahaj
- Doug Hall

Sahaj Setu February 2012 Page 4• •
Rainforests are being destroyed because the value of rainforest land is
perceived as only the value of its timber.
Srei Sahaj leads in Aadhaar generation in Tamil Nadu
Amongst all the Enrollment Agencies, Srei was declared
to be in the top position for Aadhaar generation in Tamil
Nadu. Since March 2011, Srei has generated a total
number of 3,95,679 Aadhaar cards.
PFRDA Public Awareness & Customers Connect Meet
in Assam.
A PFRDA Public Awareness & Customers Connect Meet
was successfully held in Udalguri and Barpeta districts,
organized by VLE Nabajit Deka, Nabin Ch. Sarma and
Abul Kalam Azad respectively. Among those present
included the VCDC Chairman, Gramp Panchayat
President, Village Head, a well known Social Activist,
Principal and teachers of nearby schools, few Self Help
Groups, Tea Garden Labour Union members along with
around 100 general public of the area. The benefit of the
PFRDA scheme along with a brief introduction on SAHAJ
and e-Learning were given during the meet.
CEO visits CSCs and government officials in Assam
Ms. Meena Chaturvedi, CEO (G2C & E-Learning), Srei
Sahaj, undertook a 2 day tour of Assam in the month of
December 2011, where she travelled to the districts of
Golaghat, Sonitpur and Darrang accompanied by Col.
Shahidul Islam, State Head, and Mr. Gaurav Loomba,
AVP (G2C service). During the tour, she visited a good
number of CSCs and interacted with the VLEs. The CEO
also met a number of senior government officials and
discussed about the CSCs project with them.
Commercial tax service now available through Sahaj
Jan Seva Kendra
The Commercial Tax e-Return filling service was
inaugurated by Mr. Nakul Dubey, Minister for Urban
Development and Commercial Tax, Uttar Pradesh at
Sahaj Jan Seva Kendra, Itaunja, Bakshi ka Talab,
Lucknow. Mr. Balvinder Singh, Principal Secretary, Mr.
Chandrabhanu, Commissioner, Commercial Tax (also
Secretary to CM-UP) and Mr. Jivesh Nandan, Secretary
IT were present to grace the occasion. Other officials
from Commercial Tax Department, Centre for e-
Governance were also present.
The first e-Return was also filled through the Sahaj Jan
Seva Kendra on the same day by M/s Avadh Bihari Ram
Prakash.
News
Sahaj Setu February 2012 Page 5• •
Half of the world's species of plants and animals will be destroyed over the next
quarter century due to rainforest deforestation.
“You can increase your brain power three to fivefold simply
by laughing and having fun before working on an issue.”
Sahaj ushers in the New Year with great pomp and grandeur.
Games being conducted by the HR Team at the Sahaj Head Office.
We, the people of Sahaj
- Doug Hall

Sahaj Setu February 2012 Page 6• •
The howler monkey is the loudest animal living in the rainforests of South
Sahaj shines at e-India awards :
Wins Best Telecentre Initiative of the Year
Srei Sahaj e-Village Limited has been conferred the eINDIA 2011
Best Telecentre Initiative of the Year Award for its project Uttar
Pradesh eDistrict. The eINDIA 2011 Awards organised from 14-16
December, 2011 at Mahatma Mandir, Gandhinagar, Gujarat, is one
of the largest platforms of the nation for recognizing the talents from
across the government, industry and social sector organizations
working for ICT, Healthcare & Telemedicine not only in India but
internationally as well.
Various governments across the globe have hailed telecentres as the
optimum solution to answer concerns of national development. It
plays a crucial role in narrowing the very-prevalent digital divide in
remote, rural and otherwise disadvantaged communities. These
and other segments in rural areas can through it gain information,
seamless access to knowledge and education, information by
governments, and other services.
The eDistrict is one of the 27 Mission Mode Projects under National
e-Governance Plan of India. The project seeks to automate field
level government functioning and provide G2C services to rural
citizens in an easy, fast and cost effective manner. The project undertakes the backend computerization to enable e-
delivery of services through the Common Service Centres, which ensures optimal leveraging and utilization of the core
infrastructure. Srei Sahaj integrated the eDistrict portal with its portal in April 2011 and today provides a number of
government services through the Sahaj Common Service Centres in the three districts of Uttar Pradesh - Sitapur, Raebareilly
& Gorakhpur from 30th April 2011.
Introduction of the e-District services by Sahaj was a milestone in changing lives of the rural citizen. The idea of “governance
at your doorstep” became true and a rural citizen now doesn't have to travel long distances in order to avail government
services. The idea was to make the process of issuing certificates like Income, Domicile, Birth, and Death etc. transparent
and as simple as possible. e-District helped common man in solving problems faced when going to a tehsil.
The award for Telecentre Initiative of the Year aims to honour organizations from throughout the world that demonstrates
extraordinary effort, innovation, leadership and excellence in the use of digital technologies to support community,
economic, educational social development. A total of 60 governmental, non-governmental, private enterprises, etc. had
participated for the Awards. Many dignitaries like Ministers, Secretaries, Additional Secretaries of the Government of India
and respective state governments are associated with this platform. Reputed corporate giants like Microsoft, Huawei, TCS,
and HCL etc are also associated with this platform.
On receiving the award, Mr. Neeraj Chandra, Head of Operations – Uttar Pradesh, Srei Sahaj e-Village Limited, said, “The
eDistrict project resulted in the creation of a single-window-solution for the common man, who earlier used to invest
incredible amount of time, effort and money to avail a utility-certificate. A survey conducted in the three e-Districts on over
300 rural citizens clearly shows that the above mentioned initiative has saved approx. 1.2 Crores of common citizen only
in terms of transport from their respective village to the Tehsil head quarter. The integration has proved to be beneficial for
Srei Sahaj in terms of online monitoring of transactions, ensuring accountability at every step and timeliness in delivery of
service.”
Congratulating the entire team Ms. Meena Chaturvedi, CEO – Public Services & e-Learning, Srei Sahaj e-Village Limited
said, “We are very proud to bag the e-India 2011 Awards. Winning the awards for the Best Telecentre Initiative of the Year
has been the result of Team Sahaj's focused effort to provide the last mile connectivity which is essential for bridging the gulf
between urban and rural India. With relentless efforts of nearly 4 years Sahaj has been successful in creating an amazing
network of 25000 tele centres termed as “Common Service Centres” under the National e-Governance Plan, spread over 6
states of India. Each tele centre is ICT enabled and geared to provide IT based government to citizen services as well as e-
commerce services. We have great senses of satisfaction in knowing that we offer these services to the door step of rural
citizen, which saves them both time and energy. The journey has been very satisfying but arduous. We still have many more
miles to travel and innumerable challenges to overcome. Awards and recognition of this kind helps strengthen our resolve
and boost our morale. We are thus grateful to the organizer of the eINDIA Awards for recognizing Sahaj's effort at nation
building.”

Sahaj Triumph
Sahaj Setu February 2012 Page 7• •
Paper products make up approximately 40 per cent of our trash.
Srei Sahaj adds another feather to its cap:
Skoch Financial Inclusion Award 2012
For nearly a decade now, the
Skoch Consultancy Services has
honored the extraordinary
accomplishments enhancing
inclusive growth and good
governance. Skoch, today, enjoys
the distinction of having
instituted several of the oldest,
most prestigious and
comprehensive civilian awards in
the field of governance, capacity
building, empowerment,
inclusive growth, citizen services
delivery, technology, academics
and change management. The
Skoch Awards identify the
greatest interventions that have
benefited humanity and
deepened our understanding of
India on a greater scale.
Srei Sahaj E-Village Limited has
been awarded the Skoch Financial Inclusion Award 2012 for its project “Tatkal Yatra A go to customer Home”. The award
ceremony was held in Delhi on the 5th of January, 2012. The project has been rated amongst the top 50 Financial Inclusion
Projects in India during the year 2011. The Tatkaal Yatra was a project conducted by the Sahaj representatives along with
their 250 Village Level Entrepreneurs (VLE) where a house to house visit was made across 3,000 households in rural Uttar
Pradesh. The basic idea of the project was to create mass awareness and educate the rural populace about the benefits of
financial inclusion.
The drive was undertaken under the umbrella of “Bima Saksharta Aviyaan” The officials who visited these houses, carried a
shoulder strapped, interactive touch-screen audio visual media kit which briefed about the benefits of financial inclusion
through customized animations and short films.
In this manner, 15 households each was touched across 250 villages and VLE locations. The whole event was completed in
55 days with 5 teams working simultaneously.
The team was able to influence 30,000 plus villagers to actively consider and understand the need of financial services and
generated approximately 2,000 interested leads to help them protect their families. More than 300 households voluntarily
opted for the different savings schemes and were brought into the folds of financial inclusion.
The biggest challenge faced by the Sahaj officials during the project was to change the mindset of the rural populace about
the concept of financial inclusion, create awareness about the various financial services and the value addition it does to
their lives.
Mass media drives and road shows had a short memory recall, thus, devoid of one on one interaction. This left the rural
citizens with a horde of unanswered queries and doubts resulting in poor acceptance of the financial products in rural India.
It is not the lack of desire or power to purchase but due to the unavailability and lack of awareness of financial products in the
rural areas that it has failed in the financial inclusion initiative.
Sahaj has taken the initiative through this project and is committed to take this on a larger scale through its widespread CSC
network deep down to core of rural India in the times to come.

Sahaj Setu February 2012 Page 6• •
The howler monkey is the loudest animal living in the rainforests of South
Sahaj shines at e-India awards :
Wins Best Telecentre Initiative of the Year
Srei Sahaj e-Village Limited has been conferred the eINDIA 2011
Best Telecentre Initiative of the Year Award for its project Uttar
Pradesh eDistrict. The eINDIA 2011 Awards organised from 14-16
December, 2011 at Mahatma Mandir, Gandhinagar, Gujarat, is one
of the largest platforms of the nation for recognizing the talents from
across the government, industry and social sector organizations
working for ICT, Healthcare & Telemedicine not only in India but
internationally as well.
Various governments across the globe have hailed telecentres as the
optimum solution to answer concerns of national development. It
plays a crucial role in narrowing the very-prevalent digital divide in
remote, rural and otherwise disadvantaged communities. These
and other segments in rural areas can through it gain information,
seamless access to knowledge and education, information by
governments, and other services.
The eDistrict is one of the 27 Mission Mode Projects under National
e-Governance Plan of India. The project seeks to automate field
level government functioning and provide G2C services to rural
citizens in an easy, fast and cost effective manner. The project undertakes the backend computerization to enable e-
delivery of services through the Common Service Centres, which ensures optimal leveraging and utilization of the core
infrastructure. Srei Sahaj integrated the eDistrict portal with its portal in April 2011 and today provides a number of
government services through the Sahaj Common Service Centres in the three districts of Uttar Pradesh - Sitapur, Raebareilly
& Gorakhpur from 30th April 2011.
Introduction of the e-District services by Sahaj was a milestone in changing lives of the rural citizen. The idea of “governance
at your doorstep” became true and a rural citizen now doesn't have to travel long distances in order to avail government
services. The idea was to make the process of issuing certificates like Income, Domicile, Birth, and Death etc. transparent
and as simple as possible. e-District helped common man in solving problems faced when going to a tehsil.
The award for Telecentre Initiative of the Year aims to honour organizations from throughout the world that demonstrates
extraordinary effort, innovation, leadership and excellence in the use of digital technologies to support community,
economic, educational social development. A total of 60 governmental, non-governmental, private enterprises, etc. had
participated for the Awards. Many dignitaries like Ministers, Secretaries, Additional Secretaries of the Government of India
and respective state governments are associated with this platform. Reputed corporate giants like Microsoft, Huawei, TCS,
and HCL etc are also associated with this platform.
On receiving the award, Mr. Neeraj Chandra, Head of Operations – Uttar Pradesh, Srei Sahaj e-Village Limited, said, “The
eDistrict project resulted in the creation of a single-window-solution for the common man, who earlier used to invest
incredible amount of time, effort and money to avail a utility-certificate. A survey conducted in the three e-Districts on over
300 rural citizens clearly shows that the above mentioned initiative has saved approx. 1.2 Crores of common citizen only
in terms of transport from their respective village to the Tehsil head quarter. The integration has proved to be beneficial for
Srei Sahaj in terms of online monitoring of transactions, ensuring accountability at every step and timeliness in delivery of
service.”
Congratulating the entire team Ms. Meena Chaturvedi, CEO – Public Services & e-Learning, Srei Sahaj e-Village Limited
said, “We are very proud to bag the e-India 2011 Awards. Winning the awards for the Best Telecentre Initiative of the Year
has been the result of Team Sahaj's focused effort to provide the last mile connectivity which is essential for bridging the gulf
between urban and rural India. With relentless efforts of nearly 4 years Sahaj has been successful in creating an amazing
network of 25000 tele centres termed as “Common Service Centres” under the National e-Governance Plan, spread over 6
states of India. Each tele centre is ICT enabled and geared to provide IT based government to citizen services as well as e-
commerce services. We have great senses of satisfaction in knowing that we offer these services to the door step of rural
citizen, which saves them both time and energy. The journey has been very satisfying but arduous. We still have many more
miles to travel and innumerable challenges to overcome. Awards and recognition of this kind helps strengthen our resolve
and boost our morale. We are thus grateful to the organizer of the eINDIA Awards for recognizing Sahaj's effort at nation
building.”

Sahaj Triumph
Sahaj Setu February 2012 Page 7• •
Paper products make up approximately 40 per cent of our trash.
Srei Sahaj adds another feather to its cap:
Skoch Financial Inclusion Award 2012
For nearly a decade now, the
Skoch Consultancy Services has
honored the extraordinary
accomplishments enhancing
inclusive growth and good
governance. Skoch, today, enjoys
the distinction of having
instituted several of the oldest,
most prestigious and
comprehensive civilian awards in
the field of governance, capacity
building, empowerment,
inclusive growth, citizen services
delivery, technology, academics
and change management. The
Skoch Awards identify the
greatest interventions that have
benefited humanity and
deepened our understanding of
India on a greater scale.
Srei Sahaj E-Village Limited has
been awarded the Skoch Financial Inclusion Award 2012 for its project “Tatkal Yatra A go to customer Home”. The award
ceremony was held in Delhi on the 5th of January, 2012. The project has been rated amongst the top 50 Financial Inclusion
Projects in India during the year 2011. The Tatkaal Yatra was a project conducted by the Sahaj representatives along with
their 250 Village Level Entrepreneurs (VLE) where a house to house visit was made across 3,000 households in rural Uttar
Pradesh. The basic idea of the project was to create mass awareness and educate the rural populace about the benefits of
financial inclusion.
The drive was undertaken under the umbrella of “Bima Saksharta Aviyaan” The officials who visited these houses, carried a
shoulder strapped, interactive touch-screen audio visual media kit which briefed about the benefits of financial inclusion
through customized animations and short films.
In this manner, 15 households each was touched across 250 villages and VLE locations. The whole event was completed in
55 days with 5 teams working simultaneously.
The team was able to influence 30,000 plus villagers to actively consider and understand the need of financial services and
generated approximately 2,000 interested leads to help them protect their families. More than 300 households voluntarily
opted for the different savings schemes and were brought into the folds of financial inclusion.
The biggest challenge faced by the Sahaj officials during the project was to change the mindset of the rural populace about
the concept of financial inclusion, create awareness about the various financial services and the value addition it does to
their lives.
Mass media drives and road shows had a short memory recall, thus, devoid of one on one interaction. This left the rural
citizens with a horde of unanswered queries and doubts resulting in poor acceptance of the financial products in rural India.
It is not the lack of desire or power to purchase but due to the unavailability and lack of awareness of financial products in the
rural areas that it has failed in the financial inclusion initiative.
Sahaj has taken the initiative through this project and is committed to take this on a larger scale through its widespread CSC
network deep down to core of rural India in the times to come.

One tree can filter up to 60 pounds of pollutants from the air each year.
Sahaj Setu February 2012 Page 8• •
Cover Story
“E-Governance today is like a half empty glass, some
people look at the part that is full, some look at the
part that is empty”
most promising Developing Nation. But on the other
hand, 300 million population of India still lives below
the poverty line. The 2011 Global Hunger Index (GHI)
Report ranked India 45th, amongst the leading countries
The scale of e-governance in a country with alarming hunger situation. A
like India is vastly different from significant number of people in India
something being attempted in Europe or are living below the minimal socio-
even the United States. In both these economic benchmarks sections like the
regions the use of computers and literacy urban and rural poor, historically
levels far exceeds the levels prevailing in disadvantaged people, etc. constitute a
India. In fact, there exists a clear digital major portion of the population. Adding
divide in India and as a recent UN survey to the woes is the fact that the
shows that “while in the United States, vulnerability of these sections has been
54.3 per cent of citizens use the Internet, increasing ever since the onset of
compared to a global average of 6.7 per globalization. This has resulted in these
cent, in the Indian subcontinent, the sections becoming even more
proportion is just 0.4 per cent.” And this marginalized both socially as well
percentage comprises largely of the economically. It is also an
urban populace.” acknowledged fact that while
Information Technology can act as an
India is a land of diverse cultures,
important tool to bridge this divide, a
traditions, geography and equally diverse
digital divide, can actually result in
is the social and economic condition of
widening the gulf.
its people. With an economic growth rate
of 6.9 per cent in the third quarter of The government of the day, through its
2011, India is emerging as one of the policy decisions can effectively use
Public
Services
now within easy reach
Public Services
Sahaj Setu February 2012 Page 9• •
Recycling plastic saves twice as much energy as burning it in an incinerator.
technology, can bring about Government or e-Government or
unprecedented changes in the Digital Government can be
way people live their lives, defined as “the employment of
communicate, interact and the Internet and the world-wide-
conduct business. Believing that web for delivering government
IT interventions can become an information and services to the
enabling tool for reaching out to citizens.'
the citizens of the country with
e-Governance is the use of
ease, speed and economy, the
information technology for the
Government of India launched
free movement of information to
the Common Services Centre's
overcome the physical barriers of
(CSC) Scheme in 2006 as a part
traditional paper and physical
of its initiative under the
based systems.
National e-Governance Plan
e-Governance enhances the
(NeGP). Through the CSC
access to technology and delivery
scheme, the government has
of government services to benefit
committed itself to addressing
the citizens, business partners
the divide, since it believed that
and employees. It involves the
e-governance would improve
automation or computerization
the standards of living of those
of the existing paper-based
on the wrong side of the divide
procedures that will prompt new
and those residing in the rural
styles of leadership, new ways of
areas, and allow them access to
debating and deciding strategies,
economic opportunities
new ways of transacting business,
available to their urban
new ways of listening to citizens
counterparts.
and communities, and new ways
The National e-Governance
of organizing and delivering
Plan of the Indian Government
information.
seeks to lay the foundation and
The primary objective of
provide the impetus for the
e-government is to establish a
long-term growth of e-
long-term, organization - wide
Governance within the country.
strategy to constantly improve
The plan seek to create to the
operations with the end in view
right governance and
of fulfilling citizen needs by
institutional mechanisms, set up
transforming internal operations
the core infrastructure and
such as staffing, technology,
policies and also implement a
processes and work flow
number of Mission Mode
management.
Projects at the center, state and
integrated service levels to
create a citizen-centric and
business-centric environment
for governance.
E-Government is any kind of The four types of e-governance
digital interactions between government and citizens services are Government-to-Citizen (G2C),
(G2C), government and businesses/Commerce (G2B), Government-to-Business (G2B), Government-to-
government and employees (G2E), and also between Enterprise (G2E), and Government-to-Government
government and governments /agencies (G2G). (G2G) out of which G2C, G2B and G2G services are
important for us.According to the United Nations, Electronic
Types of services
delivered through
e-governance
G2C services aims at
connecting the
government to the citizens
by talking to citizens and
supporting accountability,
by listening to their
grievances and by abiding
to the true meaning of
democracy. We have been discussing of how the ICT
platform for G2C, G2B, and G2G has been
transforming changes in the life of the citizens. There
is another platform, namely, “consumer to
government” or C2G, which mainly constitutes the
area where the citizens can interact with the
government.
We can also call it an e-democracy which is an earnest
effort to change the role of the citizens from a passive
information giver to an actively involved citizen. In an
e-democracy, the government informs the citizen,
represents them, encourages them to vote and
engage the city in governance. E-debate can be
platform where all the stakeholders such as
government, civil society, private organization and the
citizens of the country can share their opinions and
debate on policies to strengthen the democracy
further. Let us take an example of the political leader
contesting for elections with a defined manifesto, the
manifesto can be shared with citizens through an e-
platform and can be changed in accordance with the
feedback from the citizen. This initiative will further
strengthen the process by enhancing the
representative role, improving accessibility of citizens
to their elected members and developing the capacity
of the elected representative to engage in e-
government. For such transformation, infrastructure,
technology and capacity building of people is only
one aspect, whereas, the most important aspect is the
political willingness among the ministries and the
senior public officials which plays a critical role. For
the e-governance initiative to succeed, e-readiness
needs to be built. This means strengthening
infrastructural inadequacies, reducing the barriers to
e-governance and strengthening the drivers of e-
governance.
Gaurav Loomba
AVP-G2C Services
Sahaj- Delhi

One tree can filter up to 60 pounds of pollutants from the air each year.
Sahaj Setu February 2012 Page 8• •
Cover Story
“E-Governance today is like a half empty glass, some
people look at the part that is full, some look at the
part that is empty”
most promising Developing Nation. But on the other
hand, 300 million population of India still lives below
the poverty line. The 2011 Global Hunger Index (GHI)
Report ranked India 45th, amongst the leading countries
The scale of e-governance in a country with alarming hunger situation. A
like India is vastly different from significant number of people in India
something being attempted in Europe or are living below the minimal socio-
even the United States. In both these economic benchmarks sections like the
regions the use of computers and literacy urban and rural poor, historically
levels far exceeds the levels prevailing in disadvantaged people, etc. constitute a
India. In fact, there exists a clear digital major portion of the population. Adding
divide in India and as a recent UN survey to the woes is the fact that the
shows that “while in the United States, vulnerability of these sections has been
54.3 per cent of citizens use the Internet, increasing ever since the onset of
compared to a global average of 6.7 per globalization. This has resulted in these
cent, in the Indian subcontinent, the sections becoming even more
proportion is just 0.4 per cent.” And this marginalized both socially as well
percentage comprises largely of the economically. It is also an
urban populace.” acknowledged fact that while
Information Technology can act as an
India is a land of diverse cultures,
important tool to bridge this divide, a
traditions, geography and equally diverse
digital divide, can actually result in
is the social and economic condition of
widening the gulf.
its people. With an economic growth rate
of 6.9 per cent in the third quarter of The government of the day, through its
2011, India is emerging as one of the policy decisions can effectively use
Public
Services
now within easy reach
Public Services
Sahaj Setu February 2012 Page 9• •
Recycling plastic saves twice as much energy as burning it in an incinerator.
technology, can bring about Government or e-Government or
unprecedented changes in the Digital Government can be
way people live their lives, defined as “the employment of
communicate, interact and the Internet and the world-wide-
conduct business. Believing that web for delivering government
IT interventions can become an information and services to the
enabling tool for reaching out to citizens.'
the citizens of the country with
e-Governance is the use of
ease, speed and economy, the
information technology for the
Government of India launched
free movement of information to
the Common Services Centre's
overcome the physical barriers of
(CSC) Scheme in 2006 as a part
traditional paper and physical
of its initiative under the
based systems.
National e-Governance Plan
e-Governance enhances the
(NeGP). Through the CSC
access to technology and delivery
scheme, the government has
of government services to benefit
committed itself to addressing
the citizens, business partners
the divide, since it believed that
and employees. It involves the
e-governance would improve
automation or computerization
the standards of living of those
of the existing paper-based
on the wrong side of the divide
procedures that will prompt new
and those residing in the rural
styles of leadership, new ways of
areas, and allow them access to
debating and deciding strategies,
economic opportunities
new ways of transacting business,
available to their urban
new ways of listening to citizens
counterparts.
and communities, and new ways
The National e-Governance
of organizing and delivering
Plan of the Indian Government
information.
seeks to lay the foundation and
The primary objective of
provide the impetus for the
e-government is to establish a
long-term growth of e-
long-term, organization - wide
Governance within the country.
strategy to constantly improve
The plan seek to create to the
operations with the end in view
right governance and
of fulfilling citizen needs by
institutional mechanisms, set up
transforming internal operations
the core infrastructure and
such as staffing, technology,
policies and also implement a
processes and work flow
number of Mission Mode
management.
Projects at the center, state and
integrated service levels to
create a citizen-centric and
business-centric environment
for governance.
E-Government is any kind of The four types of e-governance
digital interactions between government and citizens services are Government-to-Citizen (G2C),
(G2C), government and businesses/Commerce (G2B), Government-to-Business (G2B), Government-to-
government and employees (G2E), and also between Enterprise (G2E), and Government-to-Government
government and governments /agencies (G2G). (G2G) out of which G2C, G2B and G2G services are
important for us.According to the United Nations, Electronic
Types of services
delivered through
e-governance
G2C services aims at
connecting the
government to the citizens
by talking to citizens and
supporting accountability,
by listening to their
grievances and by abiding
to the true meaning of
democracy. We have been discussing of how the ICT
platform for G2C, G2B, and G2G has been
transforming changes in the life of the citizens. There
is another platform, namely, “consumer to
government” or C2G, which mainly constitutes the
area where the citizens can interact with the
government.
We can also call it an e-democracy which is an earnest
effort to change the role of the citizens from a passive
information giver to an actively involved citizen. In an
e-democracy, the government informs the citizen,
represents them, encourages them to vote and
engage the city in governance. E-debate can be
platform where all the stakeholders such as
government, civil society, private organization and the
citizens of the country can share their opinions and
debate on policies to strengthen the democracy
further. Let us take an example of the political leader
contesting for elections with a defined manifesto, the
manifesto can be shared with citizens through an e-
platform and can be changed in accordance with the
feedback from the citizen. This initiative will further
strengthen the process by enhancing the
representative role, improving accessibility of citizens
to their elected members and developing the capacity
of the elected representative to engage in e-
government. For such transformation, infrastructure,
technology and capacity building of people is only
one aspect, whereas, the most important aspect is the
political willingness among the ministries and the
senior public officials which plays a critical role. For
the e-governance initiative to succeed, e-readiness
needs to be built. This means strengthening
infrastructural inadequacies, reducing the barriers to
e-governance and strengthening the drivers of e-
governance.
Gaurav Loomba
AVP-G2C Services
Sahaj- Delhi

Sahaj Setu February 2012 Page 10• •
Recycled materials can return to the marketplace in as little as 30 days.
G2C Services (Government to citizen
services)
G2B Services (Government to business
services)
G2G services (Government to government
services)
G2E services (Government to enterprise)
Objective of Sahaj
These services are delivered to Customers/ common
people through various channels.
E.g. Services through e District portal, basic citizen
services such as license renewals, ordering of
birth/death/marriage certificates and filing of income
taxes, as well as citizen assistance for such basic services
as education, health care, hospital information, libraries,
and the like.
The government interacts with various business in terms
of policy enforcement, collection of taxes, contract
management etc. The biggest area that falls under the
government is contract management.
Government to government (G2G) is the electronic
sharing of data and/or information systems between
government agencies, departments or organizations. E.g
MGNREGA data entry work.
Enterprises like Water Board, electricity are controlled
by the governments and should react quickly to the
•Catering to the rural population.
government policies. Policy enforcements, security and
auditing (for accountability) are the biggest challenges. •Making G2C as well as B2C services available right at
the door step of the rural populace.
•Reducing intermediaries in the delivery of the
Srei Sahaj e-Village Limited, a subsidiary of Srei government services.
Infrastructure Finance Limited, was incorporated in
•Bridging the economic and digital divide between
May, 2007, as a Special Purpose Vehicle to function as
urban and rural India
an SCA under the CSC scheme. Today, in terms of
•Reducing the time and money spent by the rural
volume, Sahaj is the largest SCA as it has been mandated
population in the acquisition of services.
(through an open competitive bidding process) to roll
out more than 28,000 of the total 10,00,00 CSCs •Assist the government in bringing about greater
targeted to be set up under the CSC scheme. Sahaj has efficiency and transparency in the delivery of
already established a strong network of more than government services.
24,000 CSCs across the six states of Assam, Bihar,
•Empowering the rural population by making available
Odisha, Uttar Pradesh, Tamil Nadu and West Bengal
IT based channels for easy access to information.
covering 107 districts spread over 1,386 blocks. More
In creating this amazing network, which is the largest of
than 16,000 of these centres are connected through V-
its kind in the area of IT in the whole world, Sahaj has
sat, broadband, data cards etc. to its 'State of Art', Level 3
created not only a platform of delivery of Government to
data centre located in Kolkata.
The guiding principles of Sahaj's CSC initiative are as
follows:
Mr. Shardendu Tripathi,
Village Chaumukha, Block
Brahmpur, Tehsil Chauri Chaura,
Gorakhpur, UP.
The Brahmpur block is situated 32
kilometers. away from Gorakhpur.
With a population of 15, 8615, people, the literacy rate
41.6 per cent is just by having 4 PHCs with a facility of 10
Beds & no college level educational institute Mr.
Shardendu Tripathi although from a well off background
started his CSC with a noble cause to provide his villagers
Government services right at their door step. and support
them in every possible way.
His CSC was established with a hope to transform the
rural dynamics and ease the life of the rural villagers. The
government services were made available in May
2011.The edistrict service launch created a new energy in
the rural gamut. They now have a “Chota Tehsil”
providing birth, death, domicile, caste and income
certificates to the villagers. This took away their pain of
travelling to far flung location for the government
certificates and negotiating with middlemen for getting
the same in time.
This has also helped the VLE in bringing more visibility of
his kiosk and cross selling of e-learning and other B2C
services. .People now looks up to him with more respect
and as an associate of government.
Sahaj Setu February 2012 Page 11• •
The safest place to be when a tornado hits is underground.
Citizen Services (G2C) as well as Business to Citizen incurred is quite high as it includes travelling expense,
(B2C) services, but has ushered in an entrepreneurial food expense, cost on account of loss of income for the
revolution in rural India as each of its CSC is owned and number of
managed by a Village Level Entrepreneur (VLE). In working days
creating over 24, 000 CSCs, Sahaj has created an equal invested,
number of entrepreneurs who are increasingly and other
becoming friends, philosophers and guides of the rural incidental
citizens. If CSCs are the cornerstones of economic expenses
change, the VLEs are acting as catalysts of social change. add up to a
huge
Although the CSCs were supposed to be centers for the
amount
delivery of government services under NeGP, only a few
often beyond the paying capacity of a rural citizen. As
G2C services covering a very limited number of districts
per the study conducted, an average citizen spends
are being routed through Sahaj CSCs currently. Although
more than Rs.109 to avail these essential government
these services are still in the nascent stage but they have
services from the Tehsil as compared to the mere
been able to make a significant contribution to lives of
amount of Rs 25 through the Sahaj CSCs. The CSC saves
the rural populace.
both, time and money, which can easily be utilized more
productively for some other important priority.
Till date more than 4, 00,000 certificates have been
issued from the month of April Dec'11 providing a
financial saving of approximately 3.28 crores to the
common man, other than the mental and physical relief
for availing these services through the nearby common
service centres.
In the 3 districts of Uttar Pradesh, already six
government services are being delivered through the
Following are the details of the distribution of the
CSCs which include income; birth, death; caste;
services.
domicile and handicapped certificates. A study
conducted by Sahaj has shown that an average distance
a citizen has to travel for the e-district service is as little as
“When sparkle becomes fire and enlightens the world, 3.86 kilometers as compared to Tehsils where a citizen
there comes the hope for the era which brings revolution has to travel more than 18 kilometers and the response
to change the world”time of the services through CSC is less than seven days
as compared to fifteen days taken at the Tehsil's office.
This sparkle twinkled first in a small district of Bihar,
Jehanabad, which has shown a new pathway for the roll A rural Indian citizen would normally spend a good
out of G2C Services at local level with an opportunity for
a good revenue generation. In view of the fact that large
number of works such as MNREGA data entry, FCI report
scanning/mailing, IAY photography etc. of the
government is regulated by the District Administration
under the various functional department co-
coordinating and getting these orders to be executed by
the VLEs is a mammoth task. One of such Herculean
initiatives was taken by the district team of Jehanabad.
They started building a good rapport with the VLEs to
understand their skill set and area of expertise and then
strategically started following up with the District
amount of money on availing an essential government Administration for the work order. Their sheer
service like obtaining a Birth Certificate. The cost perseverance and communication with the
Few of the case studies as discussed will
entail the key benefits derived through the
G2C services.
Case study : e-district service in Uttar Pradesh
Case Study : G2C services Bihar

Sahaj Setu February 2012 Page 10• •
Recycled materials can return to the marketplace in as little as 30 days.
G2C Services (Government to citizen
services)
G2B Services (Government to business
services)
G2G services (Government to government
services)
G2E services (Government to enterprise)
Objective of Sahaj
These services are delivered to Customers/ common
people through various channels.
E.g. Services through e District portal, basic citizen
services such as license renewals, ordering of
birth/death/marriage certificates and filing of income
taxes, as well as citizen assistance for such basic services
as education, health care, hospital information, libraries,
and the like.
The government interacts with various business in terms
of policy enforcement, collection of taxes, contract
management etc. The biggest area that falls under the
government is contract management.
Government to government (G2G) is the electronic
sharing of data and/or information systems between
government agencies, departments or organizations. E.g
MGNREGA data entry work.
Enterprises like Water Board, electricity are controlled
by the governments and should react quickly to the
•Catering to the rural population.
government policies. Policy enforcements, security and
auditing (for accountability) are the biggest challenges. •Making G2C as well as B2C services available right at
the door step of the rural populace.
•Reducing intermediaries in the delivery of the
Srei Sahaj e-Village Limited, a subsidiary of Srei government services.
Infrastructure Finance Limited, was incorporated in
•Bridging the economic and digital divide between
May, 2007, as a Special Purpose Vehicle to function as
urban and rural India
an SCA under the CSC scheme. Today, in terms of
•Reducing the time and money spent by the rural
volume, Sahaj is the largest SCA as it has been mandated
population in the acquisition of services.
(through an open competitive bidding process) to roll
out more than 28,000 of the total 10,00,00 CSCs •Assist the government in bringing about greater
targeted to be set up under the CSC scheme. Sahaj has efficiency and transparency in the delivery of
already established a strong network of more than government services.
24,000 CSCs across the six states of Assam, Bihar,
•Empowering the rural population by making available
Odisha, Uttar Pradesh, Tamil Nadu and West Bengal
IT based channels for easy access to information.
covering 107 districts spread over 1,386 blocks. More
In creating this amazing network, which is the largest of
than 16,000 of these centres are connected through V-
its kind in the area of IT in the whole world, Sahaj has
sat, broadband, data cards etc. to its 'State of Art', Level 3
created not only a platform of delivery of Government to
data centre located in Kolkata.
The guiding principles of Sahaj's CSC initiative are as
follows:
Mr. Shardendu Tripathi,
Village Chaumukha, Block
Brahmpur, Tehsil Chauri Chaura,
Gorakhpur, UP.
The Brahmpur block is situated 32
kilometers. away from Gorakhpur.
With a population of 15, 8615, people, the literacy rate
41.6 per cent is just by having 4 PHCs with a facility of 10
Beds & no college level educational institute Mr.
Shardendu Tripathi although from a well off background
started his CSC with a noble cause to provide his villagers
Government services right at their door step. and support
them in every possible way.
His CSC was established with a hope to transform the
rural dynamics and ease the life of the rural villagers. The
government services were made available in May
2011.The edistrict service launch created a new energy in
the rural gamut. They now have a “Chota Tehsil”
providing birth, death, domicile, caste and income
certificates to the villagers. This took away their pain of
travelling to far flung location for the government
certificates and negotiating with middlemen for getting
the same in time.
This has also helped the VLE in bringing more visibility of
his kiosk and cross selling of e-learning and other B2C
services. .People now looks up to him with more respect
and as an associate of government.
Sahaj Setu February 2012 Page 11• •
The safest place to be when a tornado hits is underground.
Citizen Services (G2C) as well as Business to Citizen incurred is quite high as it includes travelling expense,
(B2C) services, but has ushered in an entrepreneurial food expense, cost on account of loss of income for the
revolution in rural India as each of its CSC is owned and number of
managed by a Village Level Entrepreneur (VLE). In working days
creating over 24, 000 CSCs, Sahaj has created an equal invested,
number of entrepreneurs who are increasingly and other
becoming friends, philosophers and guides of the rural incidental
citizens. If CSCs are the cornerstones of economic expenses
change, the VLEs are acting as catalysts of social change. add up to a
huge
Although the CSCs were supposed to be centers for the
amount
delivery of government services under NeGP, only a few
often beyond the paying capacity of a rural citizen. As
G2C services covering a very limited number of districts
per the study conducted, an average citizen spends
are being routed through Sahaj CSCs currently. Although
more than Rs.109 to avail these essential government
these services are still in the nascent stage but they have
services from the Tehsil as compared to the mere
been able to make a significant contribution to lives of
amount of Rs 25 through the Sahaj CSCs. The CSC saves
the rural populace.
both, time and money, which can easily be utilized more
productively for some other important priority.
Till date more than 4, 00,000 certificates have been
issued from the month of April Dec'11 providing a
financial saving of approximately 3.28 crores to the
common man, other than the mental and physical relief
for availing these services through the nearby common
service centres.
In the 3 districts of Uttar Pradesh, already six
government services are being delivered through the
Following are the details of the distribution of the
CSCs which include income; birth, death; caste;
services.
domicile and handicapped certificates. A study
conducted by Sahaj has shown that an average distance
a citizen has to travel for the e-district service is as little as
“When sparkle becomes fire and enlightens the world, 3.86 kilometers as compared to Tehsils where a citizen
there comes the hope for the era which brings revolution has to travel more than 18 kilometers and the response
to change the world”time of the services through CSC is less than seven days
as compared to fifteen days taken at the Tehsil's office.
This sparkle twinkled first in a small district of Bihar,
Jehanabad, which has shown a new pathway for the roll A rural Indian citizen would normally spend a good
out of G2C Services at local level with an opportunity for
a good revenue generation. In view of the fact that large
number of works such as MNREGA data entry, FCI report
scanning/mailing, IAY photography etc. of the
government is regulated by the District Administration
under the various functional department co-
coordinating and getting these orders to be executed by
the VLEs is a mammoth task. One of such Herculean
initiatives was taken by the district team of Jehanabad.
They started building a good rapport with the VLEs to
understand their skill set and area of expertise and then
strategically started following up with the District
amount of money on availing an essential government Administration for the work order. Their sheer
service like obtaining a Birth Certificate. The cost perseverance and communication with the
Few of the case studies as discussed will
entail the key benefits derived through the
G2C services.
Case study : e-district service in Uttar Pradesh
Case Study : G2C services Bihar

Sahaj also participated in the bid for MNREGA work in administration helped them in getting the work order for
the Bhojpur district of Bihar and got the work order for 6 MNREGA data entry and FCI report scanning work.
blocks. Presently, work has already commenced in the 6
The local district officials visited various CSC locations to
blocks involving 24 VLEs.
check the feasibility as well as viability of these centers to
provide government services and at every step the Sahaj
team and their VLEs proved themselves competent.
They made the District Administration feel that the CSCs
are the windows where a large number of services could
be facilitated and completed in a successful manner and
on time.
Positive feedback and a satisfactory report from the
Jehanabad district team and the VLEs lead the District
Administration to rely on Srei Sahaj to become a
government partner in the successful facilitation of work
by doing the task like MNREGA data entry. The Sahaj
team also proved that by believing them, the District
Administration was not wrong. Involvement of the Sahaj
VLEs in the data entry work (both present and back-log),
resulted Jehanabad to be among the top district of the
Since the day Sahaj came into existence, and the day we
state to complete the data entry of work on time.
started functioning; we started with the spirit that we
would serve the society even in the remotest corner of
rural area by providing them all those facilities which is
far from their reach in spite of being in the era of IT &
Communication. We took the promise that we would
also facilitate the government in all kind of service
delivery and work whenever wherever
desired/required. With the similar spirit we started our
Journey in Bihar.
With various initiatives, Srei Sahaj continued to show its
presence and relevance for the scheme to Government
Department and citizens. To conduct a free and fair
Assembly Election in a peaceful manner was one of
biggest challenge for the District Administration. In
pursuance of the same, the administration was looking
The MNREGA Data Entry work is being successfully
carried on by the Sahaj employees in the Jehanabad
district since June, 2011. This has helped the District
Administration to complete the data entry work on time.
Presently it is being done in all the 7 blocks of
Jehanabad.
A unique initiative Team Bihar
Election Webcasting in Bihar
Details of MNREGA data Entry work
Sahaj Setu February 2012 Page 12• •
A catfish has about 100,000 taste
Mr. Vivek Anand,
Village Gopal Ganj Bajar,
Ghosi Block, Jehanabad,
Bihar
Like any other VLE with the
hope of getting good revenue
& social prestige by
establishing a Sahaj CSC, Mr. Vivek Anand, started his
career as a SAHAJ VLE. Vivek was so passionate for this
work that he left his job for setting up a CSC. Though initial
unavailability of G2C Services affected his business &
hopes but now with the MGNREGA data entry work he has
started achieving what he dreamt of. He is a household
name in his locality and due to availability of G2C services,
customers also trust him to be reliable. Not only socially
but economically as well, this service has given his business
a boost in terms of revenue generation and cross selling.
Only by data entry work in the past 6 months, he has
generated revenue of Rs 10,000 for himself.
towards the agency/partner to support them for the made the revenue model even more complex and
same. Srei Sahaj again proved its mettle by standing by challenging. While innovative solutions have been
the administration and worked with full dedication devised to overcome infrastructural constraints there are
during the Assembly Elections. other impediments which continue to pose a serious
threat to the CSC scheme over which Sahaj has no
The District Administration gave training to the VLEs and
control.
also helped them in related software installation. The live
webcast was conducted from the booths with the Delay in roll out of G2C services is one such constraint.
Slow pace of routing of G2C services is, perhaps, the
biggest threat to the CSC scheme as the entire model was
developed based on the understanding that all
Government services will be brought to the door-step of
each villager through these centres, bridging the urban
and rural digital divide and consequently reducing the
economic divide. Another casualty of this is the
important underlying objective of NeGP to deliver
essential government services and programmes through
a transparent IT enabled platform so as to reduce manual
intervention and thereby corruption and leakages
hitherto associated with delivery of Government
schemes and programmes.
Being the largest partner of government unavailability/
limited availability of G2C Services is a major issue of
concern for Srei Sahaj e Village Limited. This is due to the
fact that the G2C services are considered as a major
footfall driver at the CSCs. But it takes great efforts in
bringing these services smoothly to the rural customers in
the existing system.
The Government of India, recently, has received a loan
involvement of 1,358 VLEs and 68 employees of the IT amount of 150 million USD for the NeGP project from
department of Sahaj. The work of the Election the World Bank. In the deliverables, the government has
Webcasting, a first of its kind in India, was completed committed to the World Bank to launch 1,000 e Services
successfully by Sahaj and its VLEs with continuous and 130 PPP based e Services (56 at present) by 2012
cooperation from the District Administration. 13. The key areas to be focused by the government are:
health, education, skill upgradation, safety and security
and mobile service.
In less than four years, Sahaj has been successful in rolling
out a huge network of nearly 24,000 CSCs across 6 states
of India. While it has been a very fascinating journey,
Sahaj has faced innumerable challenges at each step
some of which persist till date.
The infrastructural constraints like absence or
unpredictable power supply in rural areas and
inadequate connectivity solutions have been daunting.
We have, however, managed to overcome these
constraints by deploying of generators and V-sats but
these solutions have proved to be expensive and have
Future of G2C Services
Challenges faced and possible solutions
State Ongoing service Upcoming service
Assam
· Grievance Redressal, e – District in
Sonitpur & Goalpara,
· NREGA Job Card Preparation
work
· Health MIS through SAHAJ
CSCs
· E – Filing of VAT/ CST
through SAHAJ CSCs,
· Social Welfare Services
Bihar
· NREGA data entry work in
Jehanabad & Bhojpur,
· BSFC report Scanning work in
Jehanabad & Arwal,
· PDS coupon Scanning work
· E – Filing of VAT/ CST
through SAHAJ CSCs,
· Health MIS through SAHAJ
CSCs,
· SNP Anganwadi Photography
work under ICDS,
· e – Nagrik in Jehanabad & e –
District in Nalanda
Odisha
· Revision of Electoral roll & EPIC
preparation
· Health MIS submission through
SAHAJ CSCs,
· e – Payment of VAT/CST
through SAHAJ CSCs,
· Social Welfare Services,
· E – payment of Commercial
Tax
Tamil Nadu
· e – District in Krishnagiri through
Govt. Portal
· Land records through Govt. Portal
· Electoral roll registration
service
· PRIASoft training to PRI
representatives,
· Health MIS submission
Uttar Pradesh
· e – District in Rae Bareli, Sitapur
& Gorakhpur,
· PRIASoft training to PRI
representatives,
· PRIASoft data entry work,
· Commercial tax
· Land records
· Social Welfare Services,
· Health MIS submission,
· E – Filing of Vat/ CST

Sahaj Setu February 2012 Page 13• •
Gorillas can catch human colds and other illnesses.
With inputs from:
Mr.Gaurav Loomba and Ms. Namrata Tyagi
Sahaj- Delhi Team

Sahaj also participated in the bid for MNREGA work in administration helped them in getting the work order for
the Bhojpur district of Bihar and got the work order for 6 MNREGA data entry and FCI report scanning work.
blocks. Presently, work has already commenced in the 6
The local district officials visited various CSC locations to
blocks involving 24 VLEs.
check the feasibility as well as viability of these centers to
provide government services and at every step the Sahaj
team and their VLEs proved themselves competent.
They made the District Administration feel that the CSCs
are the windows where a large number of services could
be facilitated and completed in a successful manner and
on time.
Positive feedback and a satisfactory report from the
Jehanabad district team and the VLEs lead the District
Administration to rely on Srei Sahaj to become a
government partner in the successful facilitation of work
by doing the task like MNREGA data entry. The Sahaj
team also proved that by believing them, the District
Administration was not wrong. Involvement of the Sahaj
VLEs in the data entry work (both present and back-log),
resulted Jehanabad to be among the top district of the
Since the day Sahaj came into existence, and the day we
state to complete the data entry of work on time.
started functioning; we started with the spirit that we
would serve the society even in the remotest corner of
rural area by providing them all those facilities which is
far from their reach in spite of being in the era of IT &
Communication. We took the promise that we would
also facilitate the government in all kind of service
delivery and work whenever wherever
desired/required. With the similar spirit we started our
Journey in Bihar.
With various initiatives, Srei Sahaj continued to show its
presence and relevance for the scheme to Government
Department and citizens. To conduct a free and fair
Assembly Election in a peaceful manner was one of
biggest challenge for the District Administration. In
pursuance of the same, the administration was looking
The MNREGA Data Entry work is being successfully
carried on by the Sahaj employees in the Jehanabad
district since June, 2011. This has helped the District
Administration to complete the data entry work on time.
Presently it is being done in all the 7 blocks of
Jehanabad.
A unique initiative Team Bihar
Election Webcasting in Bihar
Details of MNREGA data Entry work
Sahaj Setu February 2012 Page 12• •
A catfish has about 100,000 taste
Mr. Vivek Anand,
Village Gopal Ganj Bajar,
Ghosi Block, Jehanabad,
Bihar
Like any other VLE with the
hope of getting good revenue
& social prestige by
establishing a Sahaj CSC, Mr. Vivek Anand, started his
career as a SAHAJ VLE. Vivek was so passionate for this
work that he left his job for setting up a CSC. Though initial
unavailability of G2C Services affected his business &
hopes but now with the MGNREGA data entry work he has
started achieving what he dreamt of. He is a household
name in his locality and due to availability of G2C services,
customers also trust him to be reliable. Not only socially
but economically as well, this service has given his business
a boost in terms of revenue generation and cross selling.
Only by data entry work in the past 6 months, he has
generated revenue of Rs 10,000 for himself.
towards the agency/partner to support them for the made the revenue model even more complex and
same. Srei Sahaj again proved its mettle by standing by challenging. While innovative solutions have been
the administration and worked with full dedication devised to overcome infrastructural constraints there are
during the Assembly Elections. other impediments which continue to pose a serious
threat to the CSC scheme over which Sahaj has no
The District Administration gave training to the VLEs and
control.
also helped them in related software installation. The live
webcast was conducted from the booths with the Delay in roll out of G2C services is one such constraint.
Slow pace of routing of G2C services is, perhaps, the
biggest threat to the CSC scheme as the entire model was
developed based on the understanding that all
Government services will be brought to the door-step of
each villager through these centres, bridging the urban
and rural digital divide and consequently reducing the
economic divide. Another casualty of this is the
important underlying objective of NeGP to deliver
essential government services and programmes through
a transparent IT enabled platform so as to reduce manual
intervention and thereby corruption and leakages
hitherto associated with delivery of Government
schemes and programmes.
Being the largest partner of government unavailability/
limited availability of G2C Services is a major issue of
concern for Srei Sahaj e Village Limited. This is due to the
fact that the G2C services are considered as a major
footfall driver at the CSCs. But it takes great efforts in
bringing these services smoothly to the rural customers in
the existing system.
The Government of India, recently, has received a loan
involvement of 1,358 VLEs and 68 employees of the IT amount of 150 million USD for the NeGP project from
department of Sahaj. The work of the Election the World Bank. In the deliverables, the government has
Webcasting, a first of its kind in India, was completed committed to the World Bank to launch 1,000 e Services
successfully by Sahaj and its VLEs with continuous and 130 PPP based e Services (56 at present) by 2012
cooperation from the District Administration. 13. The key areas to be focused by the government are:
health, education, skill upgradation, safety and security
and mobile service.
In less than four years, Sahaj has been successful in rolling
out a huge network of nearly 24,000 CSCs across 6 states
of India. While it has been a very fascinating journey,
Sahaj has faced innumerable challenges at each step
some of which persist till date.
The infrastructural constraints like absence or
unpredictable power supply in rural areas and
inadequate connectivity solutions have been daunting.
We have, however, managed to overcome these
constraints by deploying of generators and V-sats but
these solutions have proved to be expensive and have
Future of G2C Services
Challenges faced and possible solutions
State Ongoing service Upcoming service
Assam
· Grievance Redressal, e – District in
Sonitpur & Goalpara,
· NREGA Job Card Preparation
work
· Health MIS through SAHAJ
CSCs
· E – Filing of VAT/ CST
through SAHAJ CSCs,
· Social Welfare Services
Bihar
· NREGA data entry work in
Jehanabad & Bhojpur,
· BSFC report Scanning work in
Jehanabad & Arwal,
· PDS coupon Scanning work
· E – Filing of VAT/ CST
through SAHAJ CSCs,
· Health MIS through SAHAJ
CSCs,
· SNP Anganwadi Photography
work under ICDS,
· e – Nagrik in Jehanabad & e –
District in Nalanda
Odisha
· Revision of Electoral roll & EPIC
preparation
· Health MIS submission through
SAHAJ CSCs,
· e – Payment of VAT/CST
through SAHAJ CSCs,
· Social Welfare Services,
· E – payment of Commercial
Tax
Tamil Nadu
· e – District in Krishnagiri through
Govt. Portal
· Land records through Govt. Portal
· Electoral roll registration
service
· PRIASoft training to PRI
representatives,
· Health MIS submission
Uttar Pradesh
· e – District in Rae Bareli, Sitapur
& Gorakhpur,
· PRIASoft training to PRI
representatives,
· PRIASoft data entry work,
· Commercial tax
· Land records
· Social Welfare Services,
· Health MIS submission,
· E – Filing of Vat/ CST

Sahaj Setu February 2012 Page 13• •
Gorillas can catch human colds and other illnesses.
With inputs from:
Mr.Gaurav Loomba and Ms. Namrata Tyagi
Sahaj- Delhi Team

Valentine's Day is a joyous festival which stands for love and
romance. On February 14 every year this festival is celebrated
across the globe. The festival is intended to commemorate the
martyrdom of St Valentine, a Christian Saint. However, the religious
significance of the festival has diminished and today Valentine's Day
is a global phenomenon celebrated by people who belong to
different ages and races. This only invokes a lot of interest about the
history of Valentine's Day. How it evolved over the ages?
One of the interesting facts about the origin of this day is that there
were several early Christian martyrs bearing the name of
“Valentine”! Until 1969 eleven Valentine's Days were recognized
by the Christian Church. The Valentines who are traditionally
honoured on February 14th are Valentine of Rome and the
Valentine of Terni. Valentine of Rome was a Roman priest who was
martyred on AD 269 and was buried on Via Flaminia. Valentine of
Terni was the bishop of Interamna around AD 197 and was killed
during the rule of Emperor Aurilean. He was also buried on Via
Flaminia though at a separate location than that of Saint Valentine.
Another legend goes that a saint called Valentine sent 'Valentine'
greeting to a young girl while in prison. It is said that before his death he sent her a letter where he signed 'From your
Valentine”.
There are a number of legends regarding Saint Valentine but one thing is evident-Valentine was a person who was
heroic, sympathetic and romantic.
There is a widespread belief that Valentine's Day is celebrated in the middle of February to remember the anniversary of
Valentine's death. Others believe that the Christian church decided to celebrate the festival in the middle of February in
a bid to Christianize the pagan Luprecalia celebrations.
As the century drew to a close written letters were replaced by printed cards. In America exchange of hand made
Valentines started in the early 1700s. Esther A. Howland was the first person to sell mass produced valentines in America
in the 1840s. The oldest known Valentine Card is on display at the British Museum.
In present day world Valentine's Day is celebrated with a lot of enthusiasm all around the globe. The markets catch the
Valentine's Day fever days before the festival with the shops selling flowers, cards and other romantic gifts wearing a
festive look. Special Valentine's Day gifts like hearts, rose, cards, cupid and jewellery are in huge demand. In different
countries it is the time of the year when people go in for a shopping spree.
In India also Valentine's Day has gradually gone on to become a big festival with people going in for widespread
shopping. Valentine's Day cards are the best sellers followed by special gifts for men like shirts, perfumes and wallets and
great gifts for women like jewellery, jewellery boxes, showpieces and soft toys. Online shopping is much in vogue
nowadays.
In modern days Valentine's Day is not only restricted in exchanging gifts between romantic couples. It is a day to
celebrate love and people wish their friends, siblings, teachers or any other special person in their lives -'Happy
Valentine's Day on the auspicious day of 14th February!'
How is it Celebrated “Today”?
Sahaj Setu February 2012 Page 14• •
Valentine's Day:
a myth or just another reason to celebrate?
Paromita Bhattacharya
VP - Capacity Building,Sahaj
Capacity Building's Diary
Ford motor company indicates that 75% of every vehicle is
Sahaj Setu February 2012 Page 15• •
An elephant's trunk can hold 2.5 gallons of water.
Bengal Planning 50 Job Days Under MNREGA By March:
Accordinbg to State Panchayat and Rural Development Minister, Subrata Mukherjee, the West Bengal government
has decided to increase the number of job-days under MNREGA from 19 days at present to 50 days within the
current financial year.
Rural News Bulletin
$130 Million World Bank Aid For 300,000 Village Homes In NE India:
The World Bank Board of Executive Directors approved a US$130 million credit to finance the Government of
India's (GOI) efforts to empower rural communities in the growth-deficient North East (NE) region to improve their
livelihood opportunities. The North East Rural Livelihoods Project (NERLP) seeks to support the rural poor,
especially women, unemployed youth and the severely disadvantaged, in four North Eastern states to improve their
standard of living by establishing sustainable community institutions and enhancing their livelihoods. The Vision
envisages using a partnership-approach with all relevant stakeholders to make interventions responsive to people's
needs and aspirations for a better quality of life. The NERLP will be implemented in eight districts of the four
participating states- Aizawl and Lunglei in Mizoram; Peren and Tuensang in Nagaland; South, West and 15
Panchayat wards of East District in Sikkim; and West and North Districts in Tripura. A separate activity for skills
development and job placement has thus been included in the project to ensure that such opportunities are
available to the rural poor.
Kisan Credit Cards To Double Up As Debit Cards:
The nearly 10 crore farmers who hold kisan credit cards (KCC) will soon be able to use their card as a deposit
account and a debit card. This will help the government scale up its financial inclusion plan quickly without relying
on bank accounts alone. The revamped card will have features of both credit card and deposit account.
Government rolls out 97,439 CSCs:
The Department of IT has rolled out 97,439 Common Service Centres (CSCs) in 33 states and union territories. The
ministry said that the government has a proposal to set up additional 1.5 lakh Bharat Nirman Common Service
Centres i.e. to have one CSC in each panchayat in whole of rural India. The ministry has also added four new
Mission Mode Projects (MMPs) - education, health, PDS and posts under the National e-Governance plan (NeGP)
taking the total number of MMPs under NeGP to 31. The ministry has also operationalize 29 SWANs (state wide
area network) while the State Data Centres (SDC) have been made operational in 16 states. Recently, the union
cabinet approved Electronic Delivery of Services (EDS) Bill provisioning mandatory delivery of all public services in
e-mode in the next five years. e-District pilot project has gone live in 12 states and the guidelines for national rollout
of e-District MMP has also been finalized. The government has set up ICT infrastructure in more than 450 court
complexes during the current financial year.
Source: voicendata.ciol.com
Source: The Economic Times
Source: IBN Live
Source: hillpost.in
Compiled by : Deepti Punj, Sahaj - Delhi
Vocational Training For Rural Youth:
The George Telegraph Training Institute (GTTI) tied up with Srei Sahaj for the vocational training of rural youth in
order to make them suitably equipped for bagging a job in todays market. Through the programme, courses like
electronic and telecommunication engineering, computer hardware engineering, mobile and telephone
technician, audio video engineering and other similar vocational courses will be imparted with the help of e classes.
According to the association, Srei Sahaj will conduct an independent and un-biased online examination of the
students to enhance the value of the programmes by the GTTI. A joint certificate by Sahaj and the GTTI will also be
issued on the successful completion of the examination. They also plan to introduce other vocational courses like
web designing, skill development programme and speaking English courses so that the rural youth are able to make
a place for themselves in society.
Source: The Times of India
Source: hillpost.in

Valentine's Day is a joyous festival which stands for love and
romance. On February 14 every year this festival is celebrated
across the globe. The festival is intended to commemorate the
martyrdom of St Valentine, a Christian Saint. However, the religious
significance of the festival has diminished and today Valentine's Day
is a global phenomenon celebrated by people who belong to
different ages and races. This only invokes a lot of interest about the
history of Valentine's Day. How it evolved over the ages?
One of the interesting facts about the origin of this day is that there
were several early Christian martyrs bearing the name of
“Valentine”! Until 1969 eleven Valentine's Days were recognized
by the Christian Church. The Valentines who are traditionally
honoured on February 14th are Valentine of Rome and the
Valentine of Terni. Valentine of Rome was a Roman priest who was
martyred on AD 269 and was buried on Via Flaminia. Valentine of
Terni was the bishop of Interamna around AD 197 and was killed
during the rule of Emperor Aurilean. He was also buried on Via
Flaminia though at a separate location than that of Saint Valentine.
Another legend goes that a saint called Valentine sent 'Valentine'
greeting to a young girl while in prison. It is said that before his death he sent her a letter where he signed 'From your
Valentine”.
There are a number of legends regarding Saint Valentine but one thing is evident-Valentine was a person who was
heroic, sympathetic and romantic.
There is a widespread belief that Valentine's Day is celebrated in the middle of February to remember the anniversary of
Valentine's death. Others believe that the Christian church decided to celebrate the festival in the middle of February in
a bid to Christianize the pagan Luprecalia celebrations.
As the century drew to a close written letters were replaced by printed cards. In America exchange of hand made
Valentines started in the early 1700s. Esther A. Howland was the first person to sell mass produced valentines in America
in the 1840s. The oldest known Valentine Card is on display at the British Museum.
In present day world Valentine's Day is celebrated with a lot of enthusiasm all around the globe. The markets catch the
Valentine's Day fever days before the festival with the shops selling flowers, cards and other romantic gifts wearing a
festive look. Special Valentine's Day gifts like hearts, rose, cards, cupid and jewellery are in huge demand. In different
countries it is the time of the year when people go in for a shopping spree.
In India also Valentine's Day has gradually gone on to become a big festival with people going in for widespread
shopping. Valentine's Day cards are the best sellers followed by special gifts for men like shirts, perfumes and wallets and
great gifts for women like jewellery, jewellery boxes, showpieces and soft toys. Online shopping is much in vogue
nowadays.
In modern days Valentine's Day is not only restricted in exchanging gifts between romantic couples. It is a day to
celebrate love and people wish their friends, siblings, teachers or any other special person in their lives -'Happy
Valentine's Day on the auspicious day of 14th February!'
How is it Celebrated “Today”?
Sahaj Setu February 2012 Page 14• •
Valentine's Day:
a myth or just another reason to celebrate?
Paromita Bhattacharya
VP - Capacity Building,Sahaj
Capacity Building's Diary
Ford motor company indicates that 75% of every vehicle is
Sahaj Setu February 2012 Page 15• •
An elephant's trunk can hold 2.5 gallons of water.
Bengal Planning 50 Job Days Under MNREGA By March:
Accordinbg to State Panchayat and Rural Development Minister, Subrata Mukherjee, the West Bengal government
has decided to increase the number of job-days under MNREGA from 19 days at present to 50 days within the
current financial year.
Rural News Bulletin
$130 Million World Bank Aid For 300,000 Village Homes In NE India:
The World Bank Board of Executive Directors approved a US$130 million credit to finance the Government of
India's (GOI) efforts to empower rural communities in the growth-deficient North East (NE) region to improve their
livelihood opportunities. The North East Rural Livelihoods Project (NERLP) seeks to support the rural poor,
especially women, unemployed youth and the severely disadvantaged, in four North Eastern states to improve their
standard of living by establishing sustainable community institutions and enhancing their livelihoods. The Vision
envisages using a partnership-approach with all relevant stakeholders to make interventions responsive to people's
needs and aspirations for a better quality of life. The NERLP will be implemented in eight districts of the four
participating states- Aizawl and Lunglei in Mizoram; Peren and Tuensang in Nagaland; South, West and 15
Panchayat wards of East District in Sikkim; and West and North Districts in Tripura. A separate activity for skills
development and job placement has thus been included in the project to ensure that such opportunities are
available to the rural poor.
Kisan Credit Cards To Double Up As Debit Cards:
The nearly 10 crore farmers who hold kisan credit cards (KCC) will soon be able to use their card as a deposit
account and a debit card. This will help the government scale up its financial inclusion plan quickly without relying
on bank accounts alone. The revamped card will have features of both credit card and deposit account.
Government rolls out 97,439 CSCs:
The Department of IT has rolled out 97,439 Common Service Centres (CSCs) in 33 states and union territories. The
ministry said that the government has a proposal to set up additional 1.5 lakh Bharat Nirman Common Service
Centres i.e. to have one CSC in each panchayat in whole of rural India. The ministry has also added four new
Mission Mode Projects (MMPs) - education, health, PDS and posts under the National e-Governance plan (NeGP)
taking the total number of MMPs under NeGP to 31. The ministry has also operationalize 29 SWANs (state wide
area network) while the State Data Centres (SDC) have been made operational in 16 states. Recently, the union
cabinet approved Electronic Delivery of Services (EDS) Bill provisioning mandatory delivery of all public services in
e-mode in the next five years. e-District pilot project has gone live in 12 states and the guidelines for national rollout
of e-District MMP has also been finalized. The government has set up ICT infrastructure in more than 450 court
complexes during the current financial year.
Source: voicendata.ciol.com
Source: The Economic Times
Source: IBN Live
Source: hillpost.in
Compiled by : Deepti Punj, Sahaj - Delhi
Vocational Training For Rural Youth:
The George Telegraph Training Institute (GTTI) tied up with Srei Sahaj for the vocational training of rural youth in
order to make them suitably equipped for bagging a job in todays market. Through the programme, courses like
electronic and telecommunication engineering, computer hardware engineering, mobile and telephone
technician, audio video engineering and other similar vocational courses will be imparted with the help of e classes.
According to the association, Srei Sahaj will conduct an independent and un-biased online examination of the
students to enhance the value of the programmes by the GTTI. A joint certificate by Sahaj and the GTTI will also be
issued on the successful completion of the examination. They also plan to introduce other vocational courses like
web designing, skill development programme and speaking English courses so that the rural youth are able to make
a place for themselves in society.
Source: The Times of India
Source: hillpost.in

Relative Economics: Public Finance
Often on the road, we see a lot
of examples of public ventures
which have dramatically altered
the socio-economic landscape
of the place helping the local
public sustain and earn from
their community itself. An
example of the same would be
the road leading to Sirohi,
Rajasthan. Earlier this area was
notorious for looting incident of
passengers passing through that
route during night, basically
done by tribal people staying in
that area, who had nothing
better to do.
Today, the scenario is
completely changed; this is
because of growth of standard of
living, employment and
availability of basic needs
created by a cement factory in Pindwara. This development has made the entire location from backward to a developed
economy. This socio-economic growth is known as the effect of relative economics. Relative economics is always
human centric whereas absolute economic is money centric. The quote of teaching a man how to fish, instead of giving
him fish is highly relevant in understanding examples of successful public funding. The importance of public finance in
context of relative economics is to lift up the
citizens in the BPL (Below Poverty Line)
category to a certain level of prosperity.
As Indian citizens and tax payers, we would
like to understand public finance clearly, the
corpus available, its impact on society and
problems associated with disbursement of
fund.
Under the Tenth Five Year Plan, the
Government has allocated ₨424,839
Crore in different development
investment on infrastructure plans, rural
empowerment schemes for different
subsidies and grants. Often these funds
don’t reach to the target population due to
complex distribution system of
government agencies
Understanding Relative Economics:

•Objective of investment planning of the
Government of India on various schemes is
to raise standard of living of its APL & BPL
population and to provide basic needs of
Sahaj Setu February 2012 Page 16• •
Sahajites Writing Desk
Atlantic salmon can jump as high as 4.5 meters out of the
Economic development could be through development of
infrastructure in an area or it could be through the skills
development of the people in the area. Project Chanderiyaan
is a good example of sustainable people development. This
town in rural Madhya Pradesh is well known for its beautiful
saris which embellished with the richness of weaving evolved
over a few centuries and a very exotic representation of the
skill of the weavers. Unfortunately, due to rapid urbanization
and development of new technologies, more than 3000
weaving families in this town are struggling to sustain their
livelihoods. On further probing the economic scenario of the
town was found to generate over ₨65 crore per annum, the
weaving families got around ₨30,000 per family every year –
making them look at other parallel work opportunities. The
lack of finance, knowledge and modern skills left the weavers
to be exploited by the master weavers, who had the control
and the wealth. Digital Empowerment Foundation along with
the Government of India worked on Project Chanderiyaan
and this brought in the modern means of weaving, faster
produce, easier marketability and higher financial gains to the
weavers.
The name “Vaseline” is a combination of the German
word wasser and the Greek word elaion.
Sahaj Setu February 2012 Page 17• •
the its citizens. However while designing this socio-economic structure often the human element gets sidetracked and
the focus solely stays money centric.

Employment of people in BPL
Public finance is the revenue and expenditure of public authorities. The purview of public finance is considered to be
threefold -
The objectives of Public Finance involves both correction and development:
Removing Inequalities of Income
Fighting Social Stigmas like Child Employment, Alcoholisms,
Crime etc
Improvement of Nutrition and Public Health
The Primary Issue in public finance is that often in the cycle of Economy
- Society - Work - Economy, the BPL population is not in the scheme of
things and so the people neither gain the benefits, nor add to the
economy. In this approach, benefit derived from regular economy or
government initiatives/ schemes, does not reach to the bottom of the
pyramid. This creates a gap of inequality between rich and poor class.
A better way to utilize public finance would be to have a larger cycle of
Economy -BPL - Society - Work - Economy. By doing so, there would be significant reductionin percentage of the BPL
population and an increase of Per Capita Income of the BPL population and maybe in the larger scheme of things - sharing of
wealth amongst a larger percentage of population (for example through increase of land and other asset ownership amongst
ex BPL population).
Since the Census doesn’t capture the growth of this segment, we would need to add filters on understanding the movement
of income and expenditure amongst the BPL population in India. Through this, we would also be able to understand the
impact of Public funding on the BPL population far more accurately than now.
The important aspect to ponder in the study of Relative Economics is the measurement of success.
The indicators used for measurement of economic growth and increase prosperity needs a change. Some of the indicators
used are more of macro in nature which overlooks the micro prospective of growth measurement. It is essential for
economists to include the measurement for the assessment of public finance initiatives undertaken by the Government of
India.
If Public and Private Sector work hand in hand at creating opportunities for the BPL category to move out of the bracket,
they could then gain from the opportunities of the new larger markets where they could ply their goods and services making
this a win-win situation.
(1) Efficient allocation of resources
(2) Distribution of income
(3) Macroeconomic stabilization
Public Finance: Objectives and Issues




Examples of Sustainable Economic Development
The example quoted at the beginning of
this article of the cement unit in
Rajasthan, which empowered tribal
population to work, earn and contribute
to the economy could be one example of
successful private funding. This
structure of financing can be used for
making effective structure of public
financing.
By Hemant Kothari (EA to the CEO)
and Pradeep Kumar

Relative Economics: Public Finance
Often on the road, we see a lot
of examples of public ventures
which have dramatically altered
the socio-economic landscape
of the place helping the local
public sustain and earn from
their community itself. An
example of the same would be
the road leading to Sirohi,
Rajasthan. Earlier this area was
notorious for looting incident of
passengers passing through that
route during night, basically
done by tribal people staying in
that area, who had nothing
better to do.
Today, the scenario is
completely changed; this is
because of growth of standard of
living, employment and
availability of basic needs
created by a cement factory in Pindwara. This development has made the entire location from backward to a developed
economy. This socio-economic growth is known as the effect of relative economics. Relative economics is always
human centric whereas absolute economic is money centric. The quote of teaching a man how to fish, instead of giving
him fish is highly relevant in understanding examples of successful public funding. The importance of public finance in
context of relative economics is to lift up the
citizens in the BPL (Below Poverty Line)
category to a certain level of prosperity.
As Indian citizens and tax payers, we would
like to understand public finance clearly, the
corpus available, its impact on society and
problems associated with disbursement of
fund.
Under the Tenth Five Year Plan, the
Government has allocated ₨424,839
Crore in different development
investment on infrastructure plans, rural
empowerment schemes for different
subsidies and grants. Often these funds
don’t reach to the target population due to
complex distribution system of
government agencies
Understanding Relative Economics:

•Objective of investment planning of the
Government of India on various schemes is
to raise standard of living of its APL & BPL
population and to provide basic needs of
Sahaj Setu February 2012 Page 16• •
Sahajites Writing Desk
Atlantic salmon can jump as high as 4.5 meters out of the
Economic development could be through development of
infrastructure in an area or it could be through the skills
development of the people in the area. Project Chanderiyaan
is a good example of sustainable people development. This
town in rural Madhya Pradesh is well known for its beautiful
saris which embellished with the richness of weaving evolved
over a few centuries and a very exotic representation of the
skill of the weavers. Unfortunately, due to rapid urbanization
and development of new technologies, more than 3000
weaving families in this town are struggling to sustain their
livelihoods. On further probing the economic scenario of the
town was found to generate over ₨65 crore per annum, the
weaving families got around ₨30,000 per family every year –
making them look at other parallel work opportunities. The
lack of finance, knowledge and modern skills left the weavers
to be exploited by the master weavers, who had the control
and the wealth. Digital Empowerment Foundation along with
the Government of India worked on Project Chanderiyaan
and this brought in the modern means of weaving, faster
produce, easier marketability and higher financial gains to the
weavers.
The name “Vaseline” is a combination of the German
word wasser and the Greek word elaion.
Sahaj Setu February 2012 Page 17• •
the its citizens. However while designing this socio-economic structure often the human element gets sidetracked and
the focus solely stays money centric.

Employment of people in BPL
Public finance is the revenue and expenditure of public authorities. The purview of public finance is considered to be
threefold -
The objectives of Public Finance involves both correction and development:
Removing Inequalities of Income
Fighting Social Stigmas like Child Employment, Alcoholisms,
Crime etc
Improvement of Nutrition and Public Health
The Primary Issue in public finance is that often in the cycle of Economy
- Society - Work - Economy, the BPL population is not in the scheme of
things and so the people neither gain the benefits, nor add to the
economy. In this approach, benefit derived from regular economy or
government initiatives/ schemes, does not reach to the bottom of the
pyramid. This creates a gap of inequality between rich and poor class.
A better way to utilize public finance would be to have a larger cycle of
Economy -BPL - Society - Work - Economy. By doing so, there would be significant reductionin percentage of the BPL
population and an increase of Per Capita Income of the BPL population and maybe in the larger scheme of things - sharing of
wealth amongst a larger percentage of population (for example through increase of land and other asset ownership amongst
ex BPL population).
Since the Census doesn’t capture the growth of this segment, we would need to add filters on understanding the movement
of income and expenditure amongst the BPL population in India. Through this, we would also be able to understand the
impact of Public funding on the BPL population far more accurately than now.
The important aspect to ponder in the study of Relative Economics is the measurement of success.
The indicators used for measurement of economic growth and increase prosperity needs a change. Some of the indicators
used are more of macro in nature which overlooks the micro prospective of growth measurement. It is essential for
economists to include the measurement for the assessment of public finance initiatives undertaken by the Government of
India.
If Public and Private Sector work hand in hand at creating opportunities for the BPL category to move out of the bracket,
they could then gain from the opportunities of the new larger markets where they could ply their goods and services making
this a win-win situation.
(1) Efficient allocation of resources
(2) Distribution of income
(3) Macroeconomic stabilization
Public Finance: Objectives and Issues




Examples of Sustainable Economic Development
The example quoted at the beginning of
this article of the cement unit in
Rajasthan, which empowered tribal
population to work, earn and contribute
to the economy could be one example of
successful private funding. This
structure of financing can be used for
making effective structure of public
financing.
By Hemant Kothari (EA to the CEO)
and Pradeep Kumar

studios. He has taken part in
several television and radio
programs which are directed to
progressive farmers. He receives
numerous calls from all parts of
India asking him for advices.
Without having any science
degree Arjun Ghosh is a well
known figure among many
eminent agriculturists of our
state. He is known for his
innovations of new cultivation
techniques, which adds to his
repertoire of being the first
successful farmer in S.R.I.
cultivation of paddy in the entire
Hooghly district. As directed by
his elder brother, Krishna uplifted
some bitter gourd plants and I
noticed some plastic bags hanging underneath them from a thin wire. Arjun babu smiled, “This is one of my new
experiments. I am trying to grow brinjals in plastic bags, making them pest attack proof and thereby bring down the input
cost. After all, this is not only my field, this is my laboratory!” I asked him how he learned all these. He said, “I read all
magazines and books that publish latest trends in agriculture. I have studied up to class X only, but I think that is enough
education for making a man able to read and write”, he quipped. He added, “I also get help from the ADO Saheb. He is a
regular visitor to my field. We share our views with each other. I also learn from other farmers who call me for help. If I am
not open to problems how will I invent solutions?” I looked at this man. He stands against our generalized idea of a Bengali
farmer – a skeptic figure unwilling to go for new cultivation techniques, always complaining about his financial issues and,
indulge in country spirit during the evening. It is not to say that issues are false or unjustified, but Arjun Ghosh stands out to
show that there are people who dare to think beyond that, and, to our surprise, are well able to ponder over the situation.
It was Arjun babu who first told me about a very unique way to earn money, which is, perhaps, the first example of agri-
tourism in Hooghly. His cultivation field is used by Bidhan Chandra Krishi Viswavidyalay (BCKV) and television channels as
an ideal site. Students in teams visit his field to conjure practical knowledge whereas TV channels shoot agricultural
programs there. Arjun babu, as a return earns a little extra money without giving any labor. He is a tech savvy man who uses
a 'QWERTY' keypad mobile phone and types SMS using his both thumbs. He has an Internet connection at home and with
the help of his son, who is a high school student, he has learned to receive and send emails. All these can never be read
from his simple shirt, muffler, pajamas and Hawaii Chappals. Above everything, the hearty behavior and humanitarian
expressions – which, I suppose, are the true essences of rural Bengal – have not left Arjun Ghosh despite his close
connection with the city people.
He filled my bag with 5-6 bitter gourds grown in his field and said, “Check out the taste. It is a guarantee from my side.” He
saved my contact number on his mobile handset and said as he bade good bye to me, “I shall call you. I am not like other
friends who tend to forget.” This promise, for your kind information, has been religiously kept by him followed by my
Another Side Of The Notion
Maliya Halt comes after the
local train to Tarakeshwar
crosses Nalikul in Hooghly.
The urban landscape slowly
fades away after
Sheoraphuli Junction as
greenery intensifies.
Agricultural fields, meadows
with infinite horizon and
sporadic signs of dwelling
can be seen in plenty. As you
get down at Maliya Halt, a
30 seconds stoppage, you
are sure to be struck by the
humbleness of the station. It
comprises of two platforms,
one half built ticket counter
and a few temporary tea
stalls here and there.
Beyond these – on both the
sides – nothing can be seen
except endless green fields,
which, of course, change
their complexions in
harmony with the seasons. Then, you are needed to cross the railway tracks and take the Kuchcha road which vanishes
somewhere in the horizon.
I found Arjun Ghosh standing with his bicycle at the beginning of this road. I had informed him about my possible visit
the previous night and had also confirmed it in that very morning. I was greeted with a simple but honest smile. The man
is about 40 years old, 5 feet 6 inches high, thinly built, but strong enough to protect himself from the inevitable exposure
to nature's brutality. What attracted me were his sharp expressive eyes glistening with a common man's intelligence
which is undoubtedly, a better alternative to wisdom when daily struggle is the concern. The man led me through
vegetable growing fields and finally the road, which at first seemed to be endless, came to a diversion. We took the left
path and abruptly ended our journey after half an hour of walking in the midst of a bitter gourd field.
“This is my field”, said Arjun babu, grinning as he made an eye to eye to signal to a man who had suddenly appeared
from underneath the thicket. The man, as Arjun babu introduced, happened to be his younger brother Krishna Ghosh.
The younger Ghosh is a man of my age. He brought us two jute bags and laid them on field for us to sit. Arjun babu, on
the way, had proposed that we could sit and talk in his home; but I had purposefully turned down the invitation as
people like Arjun Ghosh are more open for discussion when they are placed upon the field – that is where they belong.
Moreover, if you accept their invitation to warm residences, you will, in a way also accept your vulnerability to the
natural hostility that a mid December north wind holds during afternoons. My insisting to go to the field brought out the
real shine on the man. It was a salutation to his world.
We sat down on the jute bags and I started interviewing him. My purpose was limited to take a product feedback from
him, but what I discovered is a gold mine; an experience worthy to be shared among all of us who, generally carry a fixed
notion about the agrarian mass of Bengal. Arjun babu's appearance will never tell you how great an entrepreneur he is.
As we went on discussing things and sharing ideas, he mentioned his visits to Kolkata Doordarshan and Akashvani
Sahaj Setu February 2012 Page 18• •
Approximately 70 percent of the Earth is covered with water. Only 1
percent of the water is drinkable.
Sahajites Writing Desk
Sahaj Setu February 2012 Page 19• •
The Earth is the most dense planet five times denser than water, while Saturn is the least dense.
Mr. Sarnath Mukherjee
Assistant Manager
Strategy & Agri-Business

studios. He has taken part in
several television and radio
programs which are directed to
progressive farmers. He receives
numerous calls from all parts of
India asking him for advices.
Without having any science
degree Arjun Ghosh is a well
known figure among many
eminent agriculturists of our
state. He is known for his
innovations of new cultivation
techniques, which adds to his
repertoire of being the first
successful farmer in S.R.I.
cultivation of paddy in the entire
Hooghly district. As directed by
his elder brother, Krishna uplifted
some bitter gourd plants and I
noticed some plastic bags hanging underneath them from a thin wire. Arjun babu smiled, “This is one of my new
experiments. I am trying to grow brinjals in plastic bags, making them pest attack proof and thereby bring down the input
cost. After all, this is not only my field, this is my laboratory!” I asked him how he learned all these. He said, “I read all
magazines and books that publish latest trends in agriculture. I have studied up to class X only, but I think that is enough
education for making a man able to read and write”, he quipped. He added, “I also get help from the ADO Saheb. He is a
regular visitor to my field. We share our views with each other. I also learn from other farmers who call me for help. If I am
not open to problems how will I invent solutions?” I looked at this man. He stands against our generalized idea of a Bengali
farmer – a skeptic figure unwilling to go for new cultivation techniques, always complaining about his financial issues and,
indulge in country spirit during the evening. It is not to say that issues are false or unjustified, but Arjun Ghosh stands out to
show that there are people who dare to think beyond that, and, to our surprise, are well able to ponder over the situation.
It was Arjun babu who first told me about a very unique way to earn money, which is, perhaps, the first example of agri-
tourism in Hooghly. His cultivation field is used by Bidhan Chandra Krishi Viswavidyalay (BCKV) and television channels as
an ideal site. Students in teams visit his field to conjure practical knowledge whereas TV channels shoot agricultural
programs there. Arjun babu, as a return earns a little extra money without giving any labor. He is a tech savvy man who uses
a 'QWERTY' keypad mobile phone and types SMS using his both thumbs. He has an Internet connection at home and with
the help of his son, who is a high school student, he has learned to receive and send emails. All these can never be read
from his simple shirt, muffler, pajamas and Hawaii Chappals. Above everything, the hearty behavior and humanitarian
expressions – which, I suppose, are the true essences of rural Bengal – have not left Arjun Ghosh despite his close
connection with the city people.
He filled my bag with 5-6 bitter gourds grown in his field and said, “Check out the taste. It is a guarantee from my side.” He
saved my contact number on his mobile handset and said as he bade good bye to me, “I shall call you. I am not like other
friends who tend to forget.” This promise, for your kind information, has been religiously kept by him followed by my
Another Side Of The Notion
Maliya Halt comes after the
local train to Tarakeshwar
crosses Nalikul in Hooghly.
The urban landscape slowly
fades away after
Sheoraphuli Junction as
greenery intensifies.
Agricultural fields, meadows
with infinite horizon and
sporadic signs of dwelling
can be seen in plenty. As you
get down at Maliya Halt, a
30 seconds stoppage, you
are sure to be struck by the
humbleness of the station. It
comprises of two platforms,
one half built ticket counter
and a few temporary tea
stalls here and there.
Beyond these – on both the
sides – nothing can be seen
except endless green fields,
which, of course, change
their complexions in
harmony with the seasons. Then, you are needed to cross the railway tracks and take the Kuchcha road which vanishes
somewhere in the horizon.
I found Arjun Ghosh standing with his bicycle at the beginning of this road. I had informed him about my possible visit
the previous night and had also confirmed it in that very morning. I was greeted with a simple but honest smile. The man
is about 40 years old, 5 feet 6 inches high, thinly built, but strong enough to protect himself from the inevitable exposure
to nature's brutality. What attracted me were his sharp expressive eyes glistening with a common man's intelligence
which is undoubtedly, a better alternative to wisdom when daily struggle is the concern. The man led me through
vegetable growing fields and finally the road, which at first seemed to be endless, came to a diversion. We took the left
path and abruptly ended our journey after half an hour of walking in the midst of a bitter gourd field.
“This is my field”, said Arjun babu, grinning as he made an eye to eye to signal to a man who had suddenly appeared
from underneath the thicket. The man, as Arjun babu introduced, happened to be his younger brother Krishna Ghosh.
The younger Ghosh is a man of my age. He brought us two jute bags and laid them on field for us to sit. Arjun babu, on
the way, had proposed that we could sit and talk in his home; but I had purposefully turned down the invitation as
people like Arjun Ghosh are more open for discussion when they are placed upon the field – that is where they belong.
Moreover, if you accept their invitation to warm residences, you will, in a way also accept your vulnerability to the
natural hostility that a mid December north wind holds during afternoons. My insisting to go to the field brought out the
real shine on the man. It was a salutation to his world.
We sat down on the jute bags and I started interviewing him. My purpose was limited to take a product feedback from
him, but what I discovered is a gold mine; an experience worthy to be shared among all of us who, generally carry a fixed
notion about the agrarian mass of Bengal. Arjun babu's appearance will never tell you how great an entrepreneur he is.
As we went on discussing things and sharing ideas, he mentioned his visits to Kolkata Doordarshan and Akashvani
Sahaj Setu February 2012 Page 18• •
Approximately 70 percent of the Earth is covered with water. Only 1
percent of the water is drinkable.
Sahajites Writing Desk
Sahaj Setu February 2012 Page 19• •
The Earth is the most dense planet five times denser than water, while Saturn is the least dense.
Mr. Sarnath Mukherjee
Assistant Manager
Strategy & Agri-Business

For six decades we have been a democratic republic and
have been guided by the principles of justice, liberty,
equality and fraternity. The world's largest democracy has
made impressive strides in the realm of Economy, Science &
Technology. The democratic vibrancy has ensured that we
are among the top countries of the world. Therefore,
Republic Day is a day of remembrance of the untold
sacrifices of our founding fathers who have made it possible
for us to stand together to breathe the fresh air of freedom
and democracy. It is also a day for assessment, introspection
and reflection.
India is definitely galloping its way towards development,
but by treading upon the dreams and aspirations of the
millions of poor. The rural-urban divide has only increased
over the past half a century. A chocolate eating, English speaking, net savvy kid is now accepted as the face of an
emerging India while we have children who cannot differentiate between the chalk and the cheese. Rampant
corruption, ineffective bureaucracy, growing nepotism, unbridled consumerism etc have eaten into the very vitals of the
Indian society. Unfortunately, public apathy has become an unconscious sanction to these growing menaces.
So what should a man of intellect and integrity do? Should
he cynically resign to his fate and let the society decay and
degenerate further? Or should he take charge to arouse and
harness a public opinion and initiate action to bring about a
change? We may choose to remain silent, but the answer is
obvious. As, enlightened citizens of the nation, who have
enjoyed the benefits of the Indian Republic, it becomes
imperative for us to ensure that the underprivileged are also
a part of the Progressive India.
This republic day as my dear colleagues were pinning up the
Indian flag crests, I saw pride on their faces and I felt a sense
of pride within. At Sahaj, we are people who are creating a
difference and are harbingers of change. Information is
power and technology can act as a great leveler. By
providing a digital platform to rural people we are trying to
bring in more transparency in governance. By providing,
educational courses online we are taking the best of
education to the last mile and by creating village level
entrepreneurs we are ensuring social inclusive growth. Yes,
indeed the task is herculean but we have started the process
of change. We are the agents of change.
Our Constitution is our charter of democracy and of the
rights of the people. There is a saying, “Eternal vigilance is
the price of liberty”. It is our duty as responsible citizens of
the nation to uphold the tenets of the Indian Constitution. We can look at our achievements with justifiable pride and
focus on our shortcomings with a spirit of resolve. We must always aim high in life, work with integrity and succeed with
integrity, be good members of the family, society and the world and above all, we must believe in the Indian Republic
and the strong edifices of values it is built upon.
!Vande Matram
Sahajites Writing Desk
Relevance of Republic Day for a Sahajite
Sahaj Setu February 2012 Page 20• •
Japan's water has a very high dissolved oxygen concentration -
but not enough to prevent drowning in the bath.
Sahajites Writing Desk
Republic Day Slogan Contest Winner
Participant NameContentRank
1st
Tamal Chatterjee,
Chief Manager, Marketing
There are no wailing mothers
no desolate screams;
No tears of despair, in the India
of my dreams.
She lives in her villages, and has
no dearth of urban gleams;
Every girl gets education, in the
India of my dreams.
2nd
Saugata Bhattacharya,
Manager, Capacity Building
R Rest Not Till We
E Eradicate P Poverty
U - Unemployment
B Bureaucratic red-tapism
L Lack of Health care
I Illiteracy
C Corruption
3rd
Dipanjan Chakaraborty,
TA, Information Technology
Let's walk together in “India
against Corruption” movement.
Change yourself, protest against
bribe, and change India to a
better India. Dream always come
true if we dare to believe; that
we can make it happen and
make a true Incredible India.
Sahaj Scape
Mr. Nakul Dubey, Minister for Urban Development and Commercial
Tax, UP, at Sahaj CSC during the launch of Commercial Tax service.
Customer Meet held in Dhemaji, Assam
Public Awareness & Customers Connect Meet for Central Bank
Banking Correspondence held at Dibrugarh district
Photographs being clicked at Sahaj Head Office for
UID Aadhaar Cards
eLearning presentation in a CSC of Master VLE in
Pratapgarh, UP.
An Induction Training, "Swagat" conducted at Delhi
Office on 4th January, 2012 for SGSY employees.
First Master VLE Training in West Bengal held at
Darjeeling RCC
Biometric scanning conducted at Sahaj Head Office for
UID Aadhaar Cards
Indu Paramita Mahapatra
Asst. Manager, HR, Sahaj HO

For six decades we have been a democratic republic and
have been guided by the principles of justice, liberty,
equality and fraternity. The world's largest democracy has
made impressive strides in the realm of Economy, Science &
Technology. The democratic vibrancy has ensured that we
are among the top countries of the world. Therefore,
Republic Day is a day of remembrance of the untold
sacrifices of our founding fathers who have made it possible
for us to stand together to breathe the fresh air of freedom
and democracy. It is also a day for assessment, introspection
and reflection.
India is definitely galloping its way towards development,
but by treading upon the dreams and aspirations of the
millions of poor. The rural-urban divide has only increased
over the past half a century. A chocolate eating, English speaking, net savvy kid is now accepted as the face of an
emerging India while we have children who cannot differentiate between the chalk and the cheese. Rampant
corruption, ineffective bureaucracy, growing nepotism, unbridled consumerism etc have eaten into the very vitals of the
Indian society. Unfortunately, public apathy has become an unconscious sanction to these growing menaces.
So what should a man of intellect and integrity do? Should
he cynically resign to his fate and let the society decay and
degenerate further? Or should he take charge to arouse and
harness a public opinion and initiate action to bring about a
change? We may choose to remain silent, but the answer is
obvious. As, enlightened citizens of the nation, who have
enjoyed the benefits of the Indian Republic, it becomes
imperative for us to ensure that the underprivileged are also
a part of the Progressive India.
This republic day as my dear colleagues were pinning up the
Indian flag crests, I saw pride on their faces and I felt a sense
of pride within. At Sahaj, we are people who are creating a
difference and are harbingers of change. Information is
power and technology can act as a great leveler. By
providing a digital platform to rural people we are trying to
bring in more transparency in governance. By providing,
educational courses online we are taking the best of
education to the last mile and by creating village level
entrepreneurs we are ensuring social inclusive growth. Yes,
indeed the task is herculean but we have started the process
of change. We are the agents of change.
Our Constitution is our charter of democracy and of the
rights of the people. There is a saying, “Eternal vigilance is
the price of liberty”. It is our duty as responsible citizens of
the nation to uphold the tenets of the Indian Constitution. We can look at our achievements with justifiable pride and
focus on our shortcomings with a spirit of resolve. We must always aim high in life, work with integrity and succeed with
integrity, be good members of the family, society and the world and above all, we must believe in the Indian Republic
and the strong edifices of values it is built upon.
!Vande Matram
Sahajites Writing Desk
Relevance of Republic Day for a Sahajite
Sahaj Setu February 2012 Page 20• •
Japan's water has a very high dissolved oxygen concentration -
but not enough to prevent drowning in the bath.
Sahajites Writing Desk
Republic Day Slogan Contest Winner
Participant NameContentRank
1st
Tamal Chatterjee,
Chief Manager, Marketing
There are no wailing mothers
no desolate screams;
No tears of despair, in the India
of my dreams.
She lives in her villages, and has
no dearth of urban gleams;
Every girl gets education, in the
India of my dreams.
2nd
Saugata Bhattacharya,
Manager, Capacity Building
R Rest Not Till We
E EradicateP Poverty
U - Unemployment
B Bureaucratic red-tapism
L Lack of Health care
I Illiteracy
C Corruption
3rd
Dipanjan Chakaraborty,
TA, Information Technology
Let's walk together in “India
against Corruption” movement.
Change yourself, protest against
bribe, and change India to a
better India. Dream always come
true if we dare to believe; that
we can make it happen and
make a true Incredible India.
Sahaj Scape
Mr. Nakul Dubey, Minister for Urban Development and Commercial
Tax, UP, at Sahaj CSC during the launch of Commercial Tax service.
Customer Meet held in Dhemaji, Assam
Public Awareness & Customers Connect Meet for Central Bank
Banking Correspondence held at Dibrugarh district
Photographs being clicked at Sahaj Head Office for
UID Aadhaar Cards
eLearning presentation in a CSC of Master VLE in
Pratapgarh, UP.
An Induction Training, "Swagat" conducted at Delhi
Office on 4th January, 2012 for SGSY employees.
First Master VLE Training in West Bengal held at
Darjeeling RCC
Biometric scanning conducted at Sahaj Head Office for
UID Aadhaar Cards
Indu Paramita Mahapatra
Asst. Manager, HR, Sahaj HO

Travellers' Delight
Sahaj Setu February 2012 Page 22• •
The largest water eddy in the world is the Sargasso
Sea between the Azores and the West Indies.
Living in a city, you can quite
forget the beauty and power of
nature and its entire splendor.
Being stuck in traffic jams twice a
day does not help either. When
you feel the need to get your life
back into your own hands and to
release your soul from all the
stress of day-to-day existence,
the best place to be is Coorg.
Not for nothing do they call it the
Scotland of India. Coorg is set
amidst clean, green natural
surroundings away from the
bustling crowds. Misty hills,
roads that wind their way
through lush forests, aromatic
pepper and spice plantations
and sprawling coffee estates that
are reminiscent of the days of
yore and above all, a haven to
rejuvenate your soul.. Coorg is
not just verdant hills, or impromptu waterfalls, animals strolling across the road, or peace and tranquility to please your
heart. It is also unrivaled hospitality, the homeland of a proud and brave race called the Kodavas, (Kod meaning give and
avva meaning mother, i.e mother Kaveri, the river Kaveri) - a race of warm, friendly people proud of their martial
heritage with a hospitable disposition that is legion, a culture that is unique.
Similarly, just listening to stories of or talking about Coorg will not even come close to experiencing the land of the
Kodavas. All it takes is one visit to this extraordinary land to leave a part of your soul behind.
As a visitor here, it is better to arrive in daylight, since the darkness is so absolute, it can take a city dweller by surprise. A
few years ago, there were only a handful of places to stay, but now, there are innumerable options for all budgets. From
bed and breakfast home stays, to the better-known resorts, there is no dearth of accommodation. The home stays are
one of the best ways to enjoy Coorg hospitality.
The only way to get to Coorg is by road. From Bangalore hire a
taxi for a five hours trip to Coorg or take a bus. From Mysore,
regular buses and taxis are available to Madikeri with drive
time being around 3 hours. As you drive up the Western
Ghats, you get the sensation of being in a totally different
world. The forest covers you in a protective embrace and the
air suddenly feels lighter and more fragrant.
Other than relaxing and enjoying the atmosphere, there are a
variety of activities and quite a few places of interest to see.
Activities could include, walking in the coffee estates, a tour of
different floriculture and spice plantations by private planters,
biking, trekking, angling and savouring the distinctive cuisine
of Coorg.
Resting in the lap of Gods: Coorg
Some of the places of interest that you can visit while on holiday are
that has a temple dedicated by Lord Rama, while on exile, to
Lord Shiva. It is a place of pilgrimage to thousands of devotees during the
Shivarathri festival and is also believed to have the power to cleanse a
person of his sins.
, which covers an area of 284 square
kilometers, and its exotic wildlife form the country's first bio-sphere
reserve. The Forest Department conducts tours along pre-defined routes
for tourists, in the early mornings and evenings. One can be sure of seeing
bison, elephant, spotted deer, sambhar, barking deer, wild boar,
mongoose, peacock, jungle fowl and many other birds and animals. Lucky
ones may get to catch a glimpse of a tiger or even a king cobra.
At stands a temple dedicated to Lord Shiva. It is also the confluence of the rivers Cauvery, Kannike and
Sujyothi. TalaCauvery is the birthplace of the river Cauvery and a place of religious interest.
built in 1792 by Doddaveeraraja, served as the royal hunting lodge and summer home of the
Kodagu kings.
dedicated to Lord Igguthappa and the at Virajpet are also places to visit for
their architecture and history. The district headquarters of Coorg, , is also another place of interest. Besides
having a variety of shops and restaurants, you could also visit (the Raja's Tomb),
, and the which now houses the courts, the jail and a
museum.
And if all these still do not stir your soul to poetry, then the birds of Coorg should definitely set your heart aflutter. With
varieties like Malabar whistling thrush, the Racket Tailed Drongo, Imperial pigeon, Ruby Throated bulbul, Fairy Bluebird,
Little Spiderhunter, Spotted Babbler, Jerdon's Blackbird, Orange Headed Ground Thrush, Paradise Flycatcher etc, Coorg
is truly a bird watcher's paradise.
Once this land has worked its magic on you, you can go back to your day-to-day life a changed and refreshed person.
Iruppu Falls
The Nagarahole National Park
Bagamandala
The Nalaknad Palace,
The Igguthappa Temple, St. Anne's Church
Madikeri
Raja Seat, Gaddige Stewart Hill, Abby falls,
the Omkareshwar, Chowdeshwari and Rajarajeshwari Temples Fort
Take a break
and fly to your
dream destination
and fly to your
dream destination
partners
Get holiday packages, hotel bookings and air tickets all in one place
Available at any Sahaj Common Service Centre near youAvailable at any Sahaj Common Service Centre near you
Get holiday packages, hotel bookings and air tickets all in one place

Travellers' Delight
Sahaj Setu February 2012 Page 22• •
The largest water eddy in the world is the Sargasso
Sea between the Azores and the West Indies.
Living in a city, you can quite
forget the beauty and power of
nature and its entire splendor.
Being stuck in traffic jams twice a
day does not help either. When
you feel the need to get your life
back into your own hands and to
release your soul from all the
stress of day-to-day existence,
the best place to be is Coorg.
Not for nothing do they call it the
Scotland of India. Coorg is set
amidst clean, green natural
surroundings away from the
bustling crowds. Misty hills,
roads that wind their way
through lush forests, aromatic
pepper and spice plantations
and sprawling coffee estates that
are reminiscent of the days of
yore and above all, a haven to
rejuvenate your soul.. Coorg is
not just verdant hills, or impromptu waterfalls, animals strolling across the road, or peace and tranquility to please your
heart. It is also unrivaled hospitality, the homeland of a proud and brave race called the Kodavas, (Kod meaning give and
avva meaning mother, i.e mother Kaveri, the river Kaveri) - a race of warm, friendly people proud of their martial
heritage with a hospitable disposition that is legion, a culture that is unique.
Similarly, just listening to stories of or talking about Coorg will not even come close to experiencing the land of the
Kodavas. All it takes is one visit to this extraordinary land to leave a part of your soul behind.
As a visitor here, it is better to arrive in daylight, since the darkness is so absolute, it can take a city dweller by surprise. A
few years ago, there were only a handful of places to stay, but now, there are innumerable options for all budgets. From
bed and breakfast home stays, to the better-known resorts, there is no dearth of accommodation. The home stays are
one of the best ways to enjoy Coorg hospitality.
The only way to get to Coorg is by road. From Bangalore hire a
taxi for a five hours trip to Coorg or take a bus. From Mysore,
regular buses and taxis are available to Madikeri with drive
time being around 3 hours. As you drive up the Western
Ghats, you get the sensation of being in a totally different
world. The forest covers you in a protective embrace and the
air suddenly feels lighter and more fragrant.
Other than relaxing and enjoying the atmosphere, there are a
variety of activities and quite a few places of interest to see.
Activities could include, walking in the coffee estates, a tour of
different floriculture and spice plantations by private planters,
biking, trekking, angling and savouring the distinctive cuisine
of Coorg.
Resting in the lap of Gods: Coorg
Some of the places of interest that you can visit while on holiday are
that has a temple dedicated by Lord Rama, while on exile, to
Lord Shiva. It is a place of pilgrimage to thousands of devotees during the
Shivarathri festival and is also believed to have the power to cleanse a
person of his sins.
, which covers an area of 284 square
kilometers, and its exotic wildlife form the country's first bio-sphere
reserve. The Forest Department conducts tours along pre-defined routes
for tourists, in the early mornings and evenings. One can be sure of seeing
bison, elephant, spotted deer, sambhar, barking deer, wild boar,
mongoose, peacock, jungle fowl and many other birds and animals. Lucky
ones may get to catch a glimpse of a tiger or even a king cobra.
At stands a temple dedicated to Lord Shiva. It is also the confluence of the rivers Cauvery, Kannike and
Sujyothi. TalaCauvery is the birthplace of the river Cauvery and a place of religious interest.
built in 1792 by Doddaveeraraja, served as the royal hunting lodge and summer home of the
Kodagu kings.
dedicated to Lord Igguthappa and the at Virajpet are also places to visit for
their architecture and history. The district headquarters of Coorg, , is also another place of interest. Besides
having a variety of shops and restaurants, you could also visit (the Raja's Tomb),
, and the which now houses the courts, the jail and a
museum.
And if all these still do not stir your soul to poetry, then the birds of Coorg should definitely set your heart aflutter. With
varieties like Malabar whistling thrush, the Racket Tailed Drongo, Imperial pigeon, Ruby Throated bulbul, Fairy Bluebird,
Little Spiderhunter, Spotted Babbler, Jerdon's Blackbird, Orange Headed Ground Thrush, Paradise Flycatcher etc, Coorg
is truly a bird watcher's paradise.
Once this land has worked its magic on you, you can go back to your day-to-day life a changed and refreshed person.
Iruppu Falls
The Nagarahole National Park
Bagamandala
The Nalaknad Palace,
The Igguthappa Temple, St. Anne's Church
Madikeri
Raja Seat, Gaddige Stewart Hill, Abby falls,
the Omkareshwar, Chowdeshwari and Rajarajeshwari Temples Fort
Take a break
and fly to your
dream destination
and fly to your
dream destination
partners
Get holiday packages, hotel bookings and air tickets all in one place
Available at any Sahaj Common Service Centre near youAvailable at any Sahaj Common Service Centre near you
Get holiday packages, hotel bookings and air tickets all in one place

Heart disease may be a leading
cause of death, but that doesn't
mean you have to accept it as
your fate. Although you lack the
power to change some risk
factors such as family history, sex
or age there are some key heart
disease prevention steps you can
take.

A heart attack occurs if the flow
of oxygen-rich blood to a section
of heart muscle suddenly
becomes blocked. If blood flow
isn't restored quickly, the section
of heart muscle begins to die.
Heart attacks most often occur as
a result of coronary heart disease
(CHD), also called coronary
artery disease. CHD is a
condition in which a waxy
substance called plaque builds up inside the coronary arteries. These arteries supply oxygen-rich blood to your heart.
Eventually, an area of plaque can rupture (break open) inside of an artery. This causes a blood clot to form on the
plaque's surface. If the clot becomes large enough, it can mostly or completely block blood flow through a coronary
artery.
If the blockage isn't treated quickly, the portion of heart muscle fed by the artery begins to die. Healthy heart tissue is
replaced with scar tissue. This heart damage may not be obvious, or it may cause severe or long-lasting problems.
A less common cause of heart attack is a severe spasm (tightening) of a coronary artery. The spasm cuts off blood flow
through the artery. Spasms can occur in coronary arteries that aren't affected by atherosclerosis. What causes a coronary
artery to spasm isn't always clear. A spasm may be related to:
Emotional stress or pain.
Exposure to extreme cold
Cigarette smoking.
Acting fast at the first sign of heart attack symptoms can save ones life and limit damage to ones heart. Treatment works
best when it's given right after symptoms occur.
Chest pain or discomfort. This involves uncomfortable pressure, squeezing, fullness, or pain in the center or
left side of the chest that can be mild or strong. This discomfort or pain often lasts more than a few minutes or
goes away and comes back.
Upper body discomfort in one or both arms, the back, neck, jaw, or upper part of the stomach.
Shortness of breath, which may occur with or before chest discomfort.
What Is a Heart Attack?



Get Help Quickly
Heart attack symptoms include:



Life is too precious: Protect it
Sahaj Suswasthya
Sahaj Setu February 2012 Page 24• •
Hippos drink as much as 250 liters of water in any given 24 hour


Risk Factors You Can Control









Life After a Heart Attack
Nausea (feeling sick to your stomach),
vomiting, light-headedness or sudden
dizziness, or breaking out in a cold sweat.
Symptoms also may include sleep problems,
fatigue (tiredness), and lack of energy.
The major risk factors for a heart attack that you can
control include:
Smoking
High blood pressure
High blood cholesterol
Overweight and obesity
An unhealthy diet (for example, a diet high in
saturated fat, trans fat, cholesterol, and sodium)
Lack of routine physical activity
High blood sugar due to insulin resistance or diabetes
Some of these risk factorssuch as obesity, high blood pressure, and high blood sugartend to occur together.
When they do, it's called metabolic syndrome. In general, a person who has metabolic syndrome is twice as
likely to develop heart disease and five times as likely to develop diabetes as someone who doesn't have
metabolic syndrome.
The risk of heart disease increases for men after age 45 and for women after age 55 (or after menopause).
Not all heart attacks begin with the sudden, crushing chest pain that often is shown on TV or in the movies. In one study, for
example, one-third of the patients who had heart attacks had no chest pain. These patients were more likely to be older,
female, or diabetic.
The warning signs and symptoms of a heart
attack aren't the same for everyone. Many
heart attacks start slowly as mild pain or
discomfort. Some people don't have
symptoms at all. Heart attacks that occur
without any symptoms or very mild symptoms
are called silent heart attacks.
Following a healthy diet is an important part of
a heart healthy lifestyle. A healthy diet includes
a variety of fruits, vegetables, and whole grains.
It also includes lean meats, poultry, fish, beans,
and fat-free or low-fat milk or milk products. A
healthy diet is low in saturated fat, trans fat,
cholesterol, sodium (salt), and added sugars.

Many people survive heart attacks and live active, full lives. If you get help quickly, treatment can limit damage to your
heart muscle. Less heart damage improves your chances for a better quality of life after a heart attack.
Sahaj Setu February 2012 Page 25• •
Squids move through the ocean using a jet of water forced out of the body by a

Heart disease may be a leading
cause of death, but that doesn't
mean you have to accept it as
your fate. Although you lack the
power to change some risk
factors such as family history, sex
or age there are some key heart
disease prevention steps you can
take.

A heart attack occurs if the flow
of oxygen-rich blood to a section
of heart muscle suddenly
becomes blocked. If blood flow
isn't restored quickly, the section
of heart muscle begins to die.
Heart attacks most often occur as
a result of coronary heart disease
(CHD), also called coronary
artery disease. CHD is a
condition in which a waxy
substance called plaque builds up inside the coronary arteries. These arteries supply oxygen-rich blood to your heart.
Eventually, an area of plaque can rupture (break open) inside of an artery. This causes a blood clot to form on the
plaque's surface. If the clot becomes large enough, it can mostly or completely block blood flow through a coronary
artery.
If the blockage isn't treated quickly, the portion of heart muscle fed by the artery begins to die. Healthy heart tissue is
replaced with scar tissue. This heart damage may not be obvious, or it may cause severe or long-lasting problems.
A less common cause of heart attack is a severe spasm (tightening) of a coronary artery. The spasm cuts off blood flow
through the artery. Spasms can occur in coronary arteries that aren't affected by atherosclerosis. What causes a coronary
artery to spasm isn't always clear. A spasm may be related to:
Emotional stress or pain.
Exposure to extreme cold
Cigarette smoking.
Acting fast at the first sign of heart attack symptoms can save ones life and limit damage to ones heart. Treatment works
best when it's given right after symptoms occur.
Chest pain or discomfort. This involves uncomfortable pressure, squeezing, fullness, or pain in the center or
left side of the chest that can be mild or strong. This discomfort or pain often lasts more than a few minutes or
goes away and comes back.
Upper body discomfort in one or both arms, the back, neck, jaw, or upper part of the stomach.
Shortness of breath, which may occur with or before chest discomfort.
What Is a Heart Attack?



Get Help Quickly
Heart attack symptoms include:



Life is too precious: Protect it
Sahaj Suswasthya
Sahaj Setu February 2012 Page 24• •
Hippos drink as much as 250 liters of water in any given 24 hour


Risk Factors You Can Control









Life After a Heart Attack
Nausea (feeling sick to your stomach),
vomiting, light-headedness or sudden
dizziness, or breaking out in a cold sweat.
Symptoms also may include sleep problems,
fatigue (tiredness), and lack of energy.
The major risk factors for a heart attack that you can
control include:
Smoking
High blood pressure
High blood cholesterol
Overweight and obesity
An unhealthy diet (for example, a diet high in
saturated fat, trans fat, cholesterol, and sodium)
Lack of routine physical activity
High blood sugar due to insulin resistance or diabetes
Some of these risk factorssuch as obesity, high blood pressure, and high blood sugartend to occur together.
When they do, it's called metabolic syndrome. In general, a person who has metabolic syndrome is twice as
likely to develop heart disease and five times as likely to develop diabetes as someone who doesn't have
metabolic syndrome.
The risk of heart disease increases for men after age 45 and for women after age 55 (or after menopause).
Not all heart attacks begin with the sudden, crushing chest pain that often is shown on TV or in the movies. In one study, for
example, one-third of the patients who had heart attacks had no chest pain. These patients were more likely to be older,
female, or diabetic.
The warning signs and symptoms of a heart
attack aren't the same for everyone. Many
heart attacks start slowly as mild pain or
discomfort. Some people don't have
symptoms at all. Heart attacks that occur
without any symptoms or very mild symptoms
are called silent heart attacks.
Following a healthy diet is an important part of
a heart healthy lifestyle. A healthy diet includes
a variety of fruits, vegetables, and whole grains.
It also includes lean meats, poultry, fish, beans,
and fat-free or low-fat milk or milk products. A
healthy diet is low in saturated fat, trans fat,
cholesterol, sodium (salt), and added sugars.

Many people survive heart attacks and live active, full lives. If you get help quickly, treatment can limit damage to your
heart muscle. Less heart damage improves your chances for a better quality of life after a heart attack.
Sahaj Setu February 2012 Page 25• •
Squids move through the ocean using a jet of water forced out of the body by a

Fun Fundaa
Gladden your taste buds
Prep Time:
Cook Time:
•150 gm sugar
5 mins •3 large sized apple (peeled and grated)
•1 tbsp saffron soaked in milk
•1 tbsp cardamom powder
20 mins •Dry fruits of your choice to garnish
Serves: 2
Method:
Apple •Take the milk in a pan and bring it to boil. Lower the flame
kheer is an and let it boil till the quantity becomes half. Now add sugar
Indian to it and stir continuously. Now add the condensed milk
recipe that and further cook for 5 minutes.
is bound to •Add the saffron and mix it along with cardamom powder
entice the in the boiling milk and cook for a minute.
people with sweet tooth. It can be served as a dessert after •Add the grated apples and cook for 10 minutes. Put off the
the main course. flame and pour the content into a bowl. Let it cool.
•Garnish it with dry fruits of your choice like cashews,
Ingredients: almonds, raisins, pistachio. Refrigerate and serve chilled.
•1 litre full cream milk
•½ cup condensed milk
Apple Kheer
Sahaj Setu February 2012 Page 26• •
An egg that is fresh will sink in water, but a stale one won't.
Crossword
Across
1 Free of charge (6)
4 Overweight (5)
7 Someone who wilfully
damages property (6)
8 Sign of the zodiac (6)
9 Shoot — thin layer (4)
10 Awful (8)
12 Ordinary people as
opposed to their leaders
(4,3,4)
17 Chinese-style dish of
shredded meat(s) and fried
noodles (4,4)
19 Being of two or more
colours (4)
20 On bad terms (with) (2,4)
21 Solution (6)
22 Old gold coin — stag with
12 or more points (5)
23 Under the most favourable
conditions (2,4)
Down
1 River of ice (7)
2 Ban demo (anag) (7)
3 Uncomfortable (3,2,4)
4 Clergyman — earlier (5)
5 Unit of intensity of sound(7)
6 Sycophants (3-3)
11 Superfluous (9)
13 Explanation for a fault (7)
14 Stalemate (7)
15 Operative part of an
electric kettle (7)
16 Cake (long in shape, but
short in duration!) (6)
18 Award for merit (5)
1 2 3
8
14
13
9 10
15
16
17 19
20
4 5 6
18
21
22
7
11
1213
23
Solution at page no. 30
VLE Success Story
Around every dark cloud there's a silver lining
A small hamlet in the district of Purba Medinipur, Keshadpur Jalpai, is a
name not familiar to many of us has a tale to share that many would want
to know. A real story of a person, who actually believes in the saying,
“behind every dark cloud there's a silver lining.” And this proves to be just
applicable in the case of Village Level Entrepreneur of Sahaj, Mr. Ashwini
Kumar Mal.
In spite of severe financial crunch in his family, Ashwini always dreamt of
doing something big in life. Hardships could never bend his strong
determination. In order to accomplish his ambitions in life he not only
completed his graduation with an honours degree in Chemistry but also
completed his B.Ed. Ashwini was confident of bagging a good job after
having a decent amount of degrees in his kitty. With great expectations,
he applied for the post of a teacher in a primary school run by the
government in his native village. He was confident that after getting the
job, all the sorrows and miseries of his family would finally come to an
end. But fate had something else in store for him.
Ashwini's rose tinted image of life was shattered when he learnt that the
post for which he had applied was given to some one else much less
deserving than him. Bureaucratic red tapism had cost him his job. Struggle for livelihood become even more challenging
with every passing day. Even the basic needs of sustenance became difficult.
Dejected and with no faith in the government for some corrupt officials, Ashwini went to Kolkata in search of a job to feed
his family of four comprising of himself, his little son, daughter and his wife. It was here that an advertisement in a Bengali
newspaper altered his entire outlook towards life.
He got introduced to the new world of Sahaj. And since then it has been a journey to cherish for Ashwini. Ashwini today is
a household name in his small little hamlet of Keshadpur Jalpai. Fame has not made his proud; rather, he is a simple and
humble man who is very particular about the services available at his CSC like electricity bill submission, railway
reservation tickets, various e-Learning facilities, travel bookings, etc. As a result, whenever people would think of these
services, the name that would come to their mind is Sahaj Common Service Centre.
His everlasting zeal and untiring effort has made him the idol of his locality. His conviction in this project is so strong, that
many seek motivation from him.

Fun Fundaa
Gladden your taste buds
Prep Time:
Cook Time:
•150 gm sugar
5 mins •3 large sized apple (peeled and grated)
•1 tbsp saffron soaked in milk
•1 tbsp cardamom powder
20 mins •Dry fruits of your choice to garnish
Serves: 2
Method:
Apple •Take the milk in a pan and bring it to boil. Lower the flame
kheer is an and let it boil till the quantity becomes half. Now add sugar
Indian to it and stir continuously. Now add the condensed milk
recipe that and further cook for 5 minutes.
is bound to •Add the saffron and mix it along with cardamom powder
entice the in the boiling milk and cook for a minute.
people with sweet tooth. It can be served as a dessert after •Add the grated apples and cook for 10 minutes. Put off the
the main course. flame and pour the content into a bowl. Let it cool.
•Garnish it with dry fruits of your choice like cashews,
Ingredients: almonds, raisins, pistachio. Refrigerate and serve chilled.
•1 litre full cream milk
•½ cup condensed milk
Apple Kheer
Sahaj Setu February 2012 Page 26• •
An egg that is fresh will sink in water, but a stale one won't.
Crossword
Across
1 Free of charge (6)
4 Overweight (5)
7 Someone who wilfully
damages property (6)
8 Sign of the zodiac (6)
9 Shoot — thin layer (4)
10 Awful (8)
12 Ordinary people as
opposed to their leaders
(4,3,4)
17 Chinese-style dish of
shredded meat(s) and fried
noodles (4,4)
19 Being of two or more
colours (4)
20 On bad terms (with) (2,4)
21 Solution (6)
22 Old gold coin — stag with
12 or more points (5)
23 Under the most favourable
conditions (2,4)
Down
1 River of ice (7)
2 Ban demo (anag) (7)
3 Uncomfortable (3,2,4)
4 Clergyman — earlier (5)
5 Unit of intensity of sound(7)
6 Sycophants (3-3)
11 Superfluous (9)
13 Explanation for a fault (7)
14 Stalemate (7)
15 Operative part of an
electric kettle (7)
16 Cake (long in shape, but
short in duration!) (6)
18 Award for merit (5)
1 2 3
8
14
13
9 10
15
16
17 19
20
4 5 6
18
21
22
7
11
1213
23
Solution at page no. 30
VLE Success Story
Around every dark cloud there's a silver lining
A small hamlet in the district of Purba Medinipur, Keshadpur Jalpai, is a
name not familiar to many of us has a tale to share that many would want
to know. A real story of a person, who actually believes in the saying,
“behind every dark cloud there's a silver lining.” And this proves to be just
applicable in the case of Village Level Entrepreneur of Sahaj, Mr. Ashwini
Kumar Mal.
In spite of severe financial crunch in his family, Ashwini always dreamt of
doing something big in life. Hardships could never bend his strong
determination. In order to accomplish his ambitions in life he not only
completed his graduation with an honours degree in Chemistry but also
completed his B.Ed. Ashwini was confident of bagging a good job after
having a decent amount of degrees in his kitty. With great expectations,
he applied for the post of a teacher in a primary school run by the
government in his native village. He was confident that after getting the
job, all the sorrows and miseries of his family would finally come to an
end. But fate had something else in store for him.
Ashwini's rose tinted image of life was shattered when he learnt that the
post for which he had applied was given to some one else much less
deserving than him. Bureaucratic red tapism had cost him his job. Struggle for livelihood become even more challenging
with every passing day. Even the basic needs of sustenance became difficult.
Dejected and with no faith in the government for some corrupt officials, Ashwini went to Kolkata in search of a job to feed
his family of four comprising of himself, his little son, daughter and his wife. It was here that an advertisement in a Bengali
newspaper altered his entire outlook towards life.
He got introduced to the new world of Sahaj. And since then it has been a journey to cherish for Ashwini. Ashwini today is
a household name in his small little hamlet of Keshadpur Jalpai. Fame has not made his proud; rather, he is a simple and
humble man who is very particular about the services available at his CSC like electricity bill submission, railway
reservation tickets, various e-Learning facilities, travel bookings, etc. As a result, whenever people would think of these
services, the name that would come to their mind is Sahaj Common Service Centre.
His everlasting zeal and untiring effort has made him the idol of his locality. His conviction in this project is so strong, that
many seek motivation from him.

Sahaj Setu February 2012 Page 28• •
Prediction of the month
Horoscope
Aries (March 21-April 20):
Taurus (April 21-May 21):
Gemini (May 23-June 20):
Cancer (June 21-July 20):
Leo (July 21-Aug. 22):
Virgo (Aug. 23-Sept. 22):
You will revisit previous ideas on
how you want to be recognized in the world and you will
find them failing in enthusiasm. This is good. Go home and
think new things now. Find someone who listens well and
talk about art, culture, and beauty. You need new music,
too. And a long-awaited field trip to parts unknown.
Not only will you encounter past
lovers on a sidewalk somewhere but other, more subtle
things will occur that stimulate the more passionate side of
you and provide existing love relations with a greater
intensity. Money is an attractive issue along with other, till
now, unearthed psychological issues. The
phoenix is burning.
Past work
issues proliferate and shadowy
encounters occur, reflecting previous
behaviours with coworkers. You will
have to try and create a balance
here between past and present, and
present and future. Three points of
a triangle. One point is the
neutralizer. Which is it and how do
you create Right Human Relations?
You will want to know this because
you want peace.
The only thing you
can do with Venus now is work hard on making
your work environment a place of color, light, and
beauty. Relationships may confront you, difficulties may
mishandle you, and problems may arise unclearly. You can
handle all of this through discussion, good health, and being
excessively practical.
You become pragmatic, more
organized and efficient. Everything at work is serious
business almost to the point of too much responsibility. This
creates tension everyplace but especially inwardly so that
you can't take care of personal things like pets, children and
your heart. Laughter and a bit of play are needed for several
months.
As the days unfold you will feel
more and more peaceful. Quiet minutes, hours, and days
will ease previous month's stresses. You may enjoy this time
alone or with intimates. You won't assert yourself, won't go
out much, and others may think you have become internal,
withdrawn and shy. Elegance plays a part here, too, as you
consider how your home looks from that sophisticated lens.
Sensitivity makes you wear midnight blue.
Libra (Sept. 23-Oct. 22):
Scorpio (Oct. 23-Nov. 21):
Sagittarius (Nov. 22-Dec. 20):
Capricorn (Dec. 21-Jan. 20):
Aquarius (Jan. 21-Feb. 18):
Pisces (Feb. 18-March 20):
Social aspects, talking a lot,
surrounding yourself with people, plans, and activities, all
for fun and pleasantry occupies your waking hours. You
might discover, in this social milieu, that people actually love
you. Hopefully, both you and they will communicate this
reality. Imagination doesn't talk so you'll have to. It's a good
time to peruse art objects and/or things you find beautiful.
The eclipse finds you balancing all
sorts of values - even some you don't know about. There's a
great need to ask yourself what nurtures you. What values
give you sustenance and embrace your quality of life for the
present and for the future? This is the core of the
eclipse and before change occur you
would best ponder these questions and
find answers.
You
will express yourself with greater
ease and willingness. This is
because you aspire to relate to
others in a way that they
recognize your warmth,
enthusiasm and love. You will do
whatever it takes so controversy
doesn't occur. Making peace with
others will be your main focus.
Remember peace is an outcome of right
human relations. And a right human
relation is an outcome of intentional goodwill.
Once again check your
finances, maintain the savings account, and exchange ideas
concerning the best way to use (and not misuse) the
resource called money. You may have to reorient all previous
financial dealings. This can be done by creating a plan for the
future.
Something undercover is coming
up for air. It may feel hard, but in the end it will provide you
with more personal freedom. You'll be working hard to
create new endeavors both professionally and socially. New
friends are about to knock on your door Orange is the lucky
colour to wear this month for you.
Absorbing great qualities of
information will expand your already absorbable mind and
should the study prove difficult at first, later it will be easier
than you expected. View life with a big picture mentality,
and all the parts and pieces will fall into place. Professionally
you will broaden into new endeavors. Listen to no one who
says, “|No” Only you know what's best.
Source: www.2011horoscope.org
There is about one quarter-pound of salt in every gallon of seawater.
Sahaj Setu February 2012 Page 29• •
Frogs do not need to drink water as they absorb
the water through their skin.
Chaakri.co.in : List of Job V acancies

Sahaj Setu February 2012 Page 28• •
Prediction of the month
Horoscope
Aries (March 21-April 20):
Taurus (April 21-May 21):
Gemini (May 23-June 20):
Cancer (June 21-July 20):
Leo (July 21-Aug. 22):
Virgo (Aug. 23-Sept. 22):
You will revisit previous ideas on
how you want to be recognized in the world and you will
find them failing in enthusiasm. This is good. Go home and
think new things now. Find someone who listens well and
talk about art, culture, and beauty. You need new music,
too. And a long-awaited field trip to parts unknown.
Not only will you encounter past
lovers on a sidewalk somewhere but other, more subtle
things will occur that stimulate the more passionate side of
you and provide existing love relations with a greater
intensity. Money is an attractive issue along with other, till
now, unearthed psychological issues. The
phoenix is burning.
Past work
issues proliferate and shadowy
encounters occur, reflecting previous
behaviours with coworkers. You will
have to try and create a balance
here between past and present, and
present and future. Three points of
a triangle. One point is the
neutralizer. Which is it and how do
you create Right Human Relations?
You will want to know this because
you want peace.
The only thing you
can do with Venus now is work hard on making
your work environment a place of color, light, and
beauty. Relationships may confront you, difficulties may
mishandle you, and problems may arise unclearly. You can
handle all of this through discussion, good health, and being
excessively practical.
You become pragmatic, more
organized and efficient. Everything at work is serious
business almost to the point of too much responsibility. This
creates tension everyplace but especially inwardly so that
you can't take care of personal things like pets, children and
your heart. Laughter and a bit of play are needed for several
months.
As the days unfold you will feel
more and more peaceful. Quiet minutes, hours, and days
will ease previous month's stresses. You may enjoy this time
alone or with intimates. You won't assert yourself, won't go
out much, and others may think you have become internal,
withdrawn and shy. Elegance plays a part here, too, as you
consider how your home looks from that sophisticated lens.
Sensitivity makes you wear midnight blue.
Libra (Sept. 23-Oct. 22):
Scorpio (Oct. 23-Nov. 21):
Sagittarius (Nov. 22-Dec. 20):
Capricorn (Dec. 21-Jan. 20):
Aquarius (Jan. 21-Feb. 18):
Pisces (Feb. 18-March 20):
Social aspects, talking a lot,
surrounding yourself with people, plans, and activities, all
for fun and pleasantry occupies your waking hours. You
might discover, in this social milieu, that people actually love
you. Hopefully, both you and they will communicate this
reality. Imagination doesn't talk so you'll have to. It's a good
time to peruse art objects and/or things you find beautiful.
The eclipse finds you balancing all
sorts of values - even some you don't know about. There's a
great need to ask yourself what nurtures you. What values
give you sustenance and embrace your quality of life for the
present and for the future? This is the core of the
eclipse and before change occur you
would best ponder these questions and
find answers.
You
will express yourself with greater
ease and willingness. This is
because you aspire to relate to
others in a way that they
recognize your warmth,
enthusiasm and love. You will do
whatever it takes so controversy
doesn't occur. Making peace with
others will be your main focus.
Remember peace is an outcome of right
human relations. And a right human
relation is an outcome of intentional goodwill.
Once again check your
finances, maintain the savings account, and exchange ideas
concerning the best way to use (and not misuse) the
resource called money. You may have to reorient all previous
financial dealings. This can be done by creating a plan for the
future.
Something undercover is coming
up for air. It may feel hard, but in the end it will provide you
with more personal freedom. You'll be working hard to
create new endeavors both professionally and socially. New
friends are about to knock on your door Orange is the lucky
colour to wear this month for you.
Absorbing great qualities of
information will expand your already absorbable mind and
should the study prove difficult at first, later it will be easier
than you expected. View life with a big picture mentality,
and all the parts and pieces will fall into place. Professionally
you will broaden into new endeavors. Listen to no one who
says, “|No” Only you know what's best.
Source: www.2011horoscope.org
There is about one quarter-pound of salt in every gallon of seawater.
Sahaj Setu February 2012 Page 29• •
Frogs do not need to drink water as they absorb
the water through their skin.
Chaakri.co.in : List of Job V acancies

Solutions
Crossword Solution
GRATISPODGY
LBLREE
VANDALPISCES
COAOIM
FILMTERRIBLE
N E E E E E
RANKANDFILE
L M U S P E
CHOWMEINPIED
LLEDAM
ATODDSANSWER
IGANSN
ROYALATBEST
13
Business Trivia





The new SUV launched with Mr. Amitabh Bachchan,
endorsing it is - Force One
The FMCG Company that will soon have Prabha
Parameswaran as Managing Director is - Colgate
Palmolive India Limited.
The only item sourced by Rolls Royce from India is
the Malabar woods
The car giant that is likely to replace Toyota as the
largest car manufacturer in the world is
Volkswagen
The interest rate in EPF being proposed for
2011- 12 is - 8.25 per cent.