Saleem_Role of Media in Present Day Ecology A Corpus-Based Ecolinguistic Analysis.pptx

The term "ecolinguistics" gained prominence through the works of Michael Halliday, who in the 1990s underscored the necessity of applying linguistic analysis to environmental issues (Halliday, 1990). The field further evolved with contributions from scholars like Arran Stibbe, who emphasized the integration of ecological philosophy into linguistic analysis (Stibbe, 2015). The interdisciplinary nature of ecolinguistics has also been enriched by the works of researchers like Peter Mühlhäusler, who explored linguistic diversity's role in ecological understanding (Mühlhäusler, 1995).
Naess's ecosophy, often summarized by the phrase "Self-realization for all beings". This approach challenges anthropocentric views and calls for a radical restructuring of human societies based on principles of diversity, ecological compatibility, and decentralization (Naess & Rothenberg, 1989).
Anthropocentrism is a philosophy that emphasizes humankind as the central or most important element.
Ecocentrism emphasizes the intrinsic value of all living things, including humans but also animals, plants, water, soil, etc.
Norton and Hulme's (2019) analysis of climate change narratives in UK media indicates various stories that drive public discourse on climate change. The analysis emphasizes the diversity of climate change perspectives, as well as the shift in editorial focus toward a consensus on the need for technological solutions and adaptation measures, revealing the complex interplay between language, ideology, and environmental discourses.
Ecolinguistic analysis has been applied to various discourses, including animals (Glenn, 2004; Goatly, 2006; Stibbe, 2012a), advertising (Hogben, 2008; Slater, 2007), the concept of ‘nature’ (Hansen, 2006; Knight, 2010), natural resources (Kurz, Donaghue, & Rapley, 2005; Meisner, 2007), economics (Halliday, 2001; Stibbe, 2005), ecotourism (Milstein, 2008, 2011), environmentalism (Alexander, 2010; Benton & Short, 1999; Harre´, Brockmeier, & Muhlhausler, 1999), climate change (Doulton & Brown, 2009; Ihlen, 2009), energy (Russell et al., 2011), and sustainability (Kowalski, 2013). Ecolinguistic studies differ in complexity, scope, depth of investigation, and purpose.

1. Role of Media in Present Day Ecology: A Corpus-Based Ecolinguistic Analysis Muhammad Saleem

2. Contents Introduction Literature Review Methodology Analysis Conclusion References

3. Introduction The term "ecolinguistics" gained prominence through the works of Michael Halliday , who in the 1990s underscored the necessity of applying linguistic analysis to environmental issues (Halliday, 1990). The field further evolved with contributions from scholars like Arran Stibbe , who emphasized the integration of ecological philosophy into linguistic analysis (Stibbe, 2015). The interdisciplinary nature of ecolinguistics has also been enriched by the works of researchers like Peter Mühlhäusler , who explored linguistic diversity's role in ecological understanding ( Mühlhäusler , 1995).

4. Introduction Ecolinguistics investigates the complex relationship between language and the environment , focusing on how linguistic practices influence ecological thought and action. This interdisciplinary field merges insights from linguistics, ecology, and environmental studies to explore the role of language in shaping environmental awareness and behaviors. Ecolinguistics is concerned with the analysis of language and its power to construct narratives about nature and our interactions with the environment (Stibbe, 2015; Halliday, 1990). This involves examining metaphors, discourses, and narratives that facilitate or hinder ecological understanding and sustainability ( Goatly , 1996).

5. Introduction Naess's ecosophy , often summarized by the phrase " Self-realization for all beings". This approach challenges anthropocentric views and calls for a radical restructuring of human societies based on principles of diversity, ecological compatibility, and decentralization ( Naess & Rothenberg, 1989).

6. Introduction The linguistic analysis of weather reports from international news channels can reveal significant patterns in the representation of climate change and environmental issues , showing how specific lexical choices and narrative structures can influence public perception and discourse around climate phenomena. Such studies are pivotal in understanding the role of language in shaping societal responses to environmental challenges, highlighting the potential for more effective communication strategies to foster a deeper public engagement with climate change issues.

7. Introduction Anthropocentrism is a philosophy that emphasizes humankind as the central or most important element. Ecocentrism emphasizes the intrinsic value of all living things , including humans but also animals, plants, water, soil, etc.

8. Research Objective To illustrate the role of media in the portrayal of climate by identifying the linguistic elements of weather reports from the ecolinguistic perspective.

9. Literature Review Norton and Hulme's (2019) analysis of climate change narratives in UK media indicates various storie s that drive public discourse on climate change. The analysis emphasizes the diversity of climate change perspectives, as well as the shift in editorial focus toward a consensus on the need for technological solutions and adaptation measures, revealing the complex interplay between language, ideology, and environmental discourses.

10. Literature Review Nerlich , Koteyko , and Brown (2010) look at the challenge of communicating climate change problems to the public and lawmakers . They challenge the traditional deficit model of scientific communication, advocating for more nuanced and participatory modes of engagement that consider the emotional, cultural, and contextual factors that impact public involvement in climate change. Their work emphasizes the need of understanding public opinions and attitudes about climate change to build effective communication techniques.

11. Literature Review Damico , Baildon, and Panos (2020) propose adopting ecolinguistics to increase climate justice literacy in schools . The authors present a series of strategies for educators to critically engage students with ecological narratives, creating a greater understanding of the relationship between humans and the environment while also contributing to a more ecologically sustainable and equitable society.

12. Literature Review Wang , Zhai, and Zhao (2019) conduct a novel ecolinguistic analysis of the UN Secretary-General's words on climate change . Using the ecolinguistics paradigm, the study seeks to analyze the linguistic tactics used in climate change discourse, with an emphasis on how language reflects and alters our knowledge of environmental problems.

13. Literature Review Zahoor and Janjua (2020) continue their examination of ecological themes in educational materials, critiquing the anthropocentric viewpoint prevalent in Pakistani English textbooks . They urge for changes to incorporate ecopedagogical knowledge that improves environmental consciousness in children.

14. Ecolinguistic Analysis Ecolinguistic analysis has been applied to various discourses , including animals (Glenn, 2004; Goatly , 2006; Stibbe, 2012a), advertising (Hogben, 2008; Slater, 2007), the concept of ‘nature’ (Hansen, 2006; Knight, 2010), natural resources (Kurz, Donaghue , & Rapley , 2005; Meisner, 2007), economics (Halliday, 2001; Stibbe, 2005), ecotourism (Milstein, 2008, 2011), environmentalism (Alexander, 2010; Benton & Short, 1999; Harre ´, Brockmeier , & Muhlhausler , 1999), climate change (Doulton & Brown, 2009; Ihlen , 2009), energy (Russell et al., 2011), and sustainability (Kowalski, 2013). Ecolinguistic studies differ in complexity, scope, depth of investigation, and purpose.

15. Methodology The study employs a quantitative approach to explore the intersection of language and ecology. DW News-climate reports. T imeframe—November 1, 2023 to February 29, 2024. LancsBox-6.0 ( Brezina et al., 2015, 2018, 2020), software was used for the analysis of the data.

16. Methodology The Stibbe’s (2021) nine stories framework was adopted as theoretical framework. 65 climate reports. consisted of 49,076 tokens and 6996 types.

17. Adopted from Ecolinguistics, Language, ecology and the stories we live by (Stibbe, 2021, p.17) Stibbe’s nine stories framework

18. Data Analysis Concordance/Context

19. Concordance/Context Data Analysis

20. GraphColl “Climate ”

21. Finding The finding suggests that search term “ climate ” occurs 163 times (33.21 per 10k) in DW in 54 texts out of 65 texts.

22. Conclusion The climate reports of Deutsche Welle news create various ideologies i.e., horrific, protective measurements and futuristic actions, through different discourses in the minds of people.

23. Future Research Pakistani news may be explored for the purpose to know that how do they address the climate in the print media news. Specifically, climate reports presented in regional languages of Pakistan.

24. Recommendation News channels (media) may adopt certain discourses which contribute to climate change and its preventive measures.

25. References Ain, Q., Ahmed, F., Ghilzai , S. A., & Asim, M. (2023). The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies. Cogent Arts & Humanities, 10(1), 2164405. Alexander, R. (2010). Framing discourse on the environment: A critical discourse approach. London: Routledge. Baker, S. (2005). Sustainable development. London: Routledge. Buonvivere , L. (2024). Positive discourse analysis of Aotearoa New Zealand Foreign Minister’s speeches: an ecolinguistic perspective. Journal of World Languages. Damico, J. S., Baildon, M., & Panos , A. (2020). Climate justice literacy: Stories‐we‐live‐by, ecolinguistics, and classroom practice. Journal of Adolescent & Adult Literacy, 63(6), 683-691. Eliasson, S. (2015). The birth of language ecology: Interdisciplinary influences in Einar Haugen's “The ecology of language”. Language Sciences, 50, 78-92.

26. References Fairclough, N. (1992). Discourse and Social Change. Polity Press. Fill, A. (1998). Ecolinguistics—State of the art 1998. AAA: Arbeiten aus Anglistik und Amerikanistik , 3-16. Goatly , A. (1996). Green grammar and grammatical metaphor, or language and the myth of power, or metaphors we die by.  Journal of pragmatics ,  25 (4), 537-560. Goffman, E. (1974). Frame analysis: An essay on the organization of experience. Harvard University Press. Ha, C. (2023). The year’s work in ecolinguistics 2022. Journal of World Languages, 9(2), 231-252. https://doi.org/10.1515/jwl-2023-0001 Halliday, M. A. (1992). New ways of meaning: The challenge to applied linguistics.  Thirty years of linguistic evolution , 59-95. Haugen, E. (2001). The ecology of language. The ecolinguistics reader: Language, ecology and environment, 57-66. Haugen, E. (1971). The ecology of language. Linguistic Reporter.

27. References Norton, C., & Hulme, M. (2019). Telling one story, or many? An ecolinguistic analysis of climate change stories in UK national newspaper editorials. Geoforum , 104, 114-136. Palmer, J. D. (1974). Language ecology. TESOL Quarterly, 225-232. Penz , H., & Fill, A. (2022). Ecolinguistics: History, today, and tomorrow. Journal of World Languages, 8(2), 232-253. Sapir, E. (2001). Language and Environment [1912]. The Ecolinguistic Reader: Language, ecology and environment/ed. By A. Nerlich , B., Koteyko , N., & Brown, B. (2010). Theory and language of climate change communication. Wiley Interdisciplinary Reviews: Climate Change, 1(1), 97-110. Stibbe, A. (2014). An ecolinguistic approach to critical discourse studies. Critical discourse studies, 11(1), 117-128. Stibbe, A. (2015).  Ecolinguistics: Language, ecology and the stories we live by . Routledge.

28. References Wang, H., Zhai, R., & Zhao, X. (2019). Analysis of the UN Secretary-general's Remarks on Climate Change: From the View of Ecolinguistics. Journal of Language Teaching and Research, 10(4), 851-857. Zahoor, M., & Janjua, F. (2020). Green contents in English language textbooks in Pakistan: An ecolinguistic and ecopedagogical appraisal. British Educational Research Journal, 46(2), 321-338.

29. Thank you Muhammad Saleem [email protected]

30. Q&A sessions Your comment, suggestion, and recommendation will be acknowledged and appreciated.