Sales models and content marketing blog ppt

The Marketing Lifecycle Model: Out with the Old, In with the New

1. The Marketing Lifecycle Model: Out with the Old, In with the New Pat Wilson Content Marketing Blog Assignment/PPT

2. The Sales Funnel – An Old Model

3. Internet Changed Buyers’ Behavior Well Advised Buyers Research via Smart Phone. Right Here Buyers Expect Experience to be Tailored to Them. Right Now Buyers Want Power to Purchase A ny T ime Anywhere .

4. New Behavior Requires a New Model

5. The Marketing Lifecycle Model More Fluid Aligns with Content Marketing Requires a Different Type of Sales Person

6. Characteristics - Salesperson Funnel Marketing Lifecycle Aggressive Empathetic Pushy Kind Assertive Humble High Emotional Intelligence Quotient

7. The Marketing Lifecycle Model Stages and Customized Marketing Content Stage One: Awareness Content Types Value Focused High-quality SEO Blogs Less Promotional Case Studies Social Media Videos

8. The Marketing Lifecycle Model Stages and Customized Marketing Content Stage Two: Interest and Intent Content Types Conversational One-to one engagement Live Calls Chats

9. The Marketing Lifecycle Model Stages and Customized Marketing Content Stage Three: Decision (and the sale) Content Types Pricing Positive Reviews Samples Product Demos (Videos) Third Party Recommendations

10. The Marketing Lifecycle Model Stages and Customized Marketing Content Stage Four: Loyalty Content Types Follow-ups Thank you gifts Touching Base in Conversations Emails (content updates) New Product Releases Releases of New Products/Offerings Good Service; Great Products

11. Marketing Lifecycle and Inbound Marketing Models Marketing Lifecycle (Intertwined) Inbound Marketing (Linear) Awareness Attract Interest and Intent Convert Decision Close Loyalty Delight

12. The Marketing Lifecycle Model A Personal Experience Salesperson Decision Stage of Marketing Lifecycle Action Stage of Funnel Model -Researched Car and Higher Trade-In Price -Offered Lower Trade-In Price than Expected -Wanted to Negotiate -No Negotiation -Calm, Resolute -Pushy, Aggressive Me

13. The Marketing Lifecycle Model A Blueprint for Success

14. The Marketing Lifecycle Model Created and Presented by Pat Wilson Content Marketing Class Week 7

15. The Marketing Lifecycle Model Source : https://contentmarketinginstitute.com/2019/01/favor-lifecycle-marketing/ Source: https://www.hubspot.com/inbound-marketing