SALES-PITCH-an-introduction-to-sales.pptx

An introduction to sales pitch and techniques.

1. SALES PITCH Presented by : Abdual Serief, Afrose Banu, Aman, Anupriya, Asna, Chekka Sravanthi, Favaz Rahman(Team yellow) .

2. Crafting a Winning Sales Pitch- Persuade and Convert with Confidence - A sales pitch is a presentation that aims to persuade a potential customer to buy a product or service - A well-crafted sales pitch can make or break a sale - It's an opportunity to showcase your product, build trust, and establish a relationship with the customer

3. Key Characteristics of a Winning Sales Pitch Clear and concise: easy to understand and gets straight to the point Engaging and interactive: involves the audience and encourages participation Tailored to the audience: addresses the specific needs and pain points of the customer Focused on benefits: explains how the product or service will benefit the customer Confident and enthusiastic: shows passion and belief in the product or service

4. The Anatomy of a Sales Pitch Introduction: Hook: grabs the audience's attention Context: sets the stage and provides background information Connection: establishes a rapport with the audience Problem identification: Needs: identifies the customer's needs and pain points Pain points: emphasizes the consequences of not addressing the needs Solution presentation: Features: describes the product or service Benefits: explains how the product or service addresses the needs Value: highlights the unique value proposition Handling objections: Anticipates and addresses potential concerns Provides solutions and alternatives Call-to-action: Clearly states the next steps Encourages the customer to take action

5. The Salesburgers Technique Introduction (bun): sets the stage and grabs attention Problem identification (patty): identifies the customer’s needs and pain points Solution presentation (cheese, lettuce, tomato, etc.): describes the product or service and its benefits Handling objections (condiments ): addresses potential concerns and provides solutions Call-to-action (bun): clearly states the next steps and encourages action

6. The SPIN Technique S: Situation questions (understand the customer's context) P: Problem questions (identify pain points) I: Implication questions (explore the impact of the problem) N: Need-payoff questions (highlight the benefits of the solution) Explanation: - A questioning technique to understand the customer's needs and pain points

7. The SAB Technique S: Situation (understand the customer's current situation) - A: Amplification (emphasize the pain points and needs) - B: Benefit (explain how the solution addresses the needs)- Explanation: A technique to highlight the benefits of the solution and how it addresses the customer's needs

8. More Sales Pitch Techniques FAB (Features, Advantages, Benefits) - USP (Unique Selling Proposition) - Scarcity and urgency - Storytelling - Handling objections

9. Common Sales Pitch Mistakes to Avoid Failing to understand the customer's needs Talking too much about features Not handling objections effectively Not having a clear call-to-action Being too pushy or aggressive

10. Conclusion A well-crafted sales pitch is essential for success in sales Remember to use the techniques and elements discussed to create a persuasive and effective sales pitch Practice and refine your sales pitch to achieve your goals