Salesmanship

Salesmanship
Salesman
Quality of salesman

1. SALESMANSHIP BY- NOOR ALAM

2. Sales are life blood of business. The ultimate Objective of all production is sales. Without Sales it is difficult for a business to survive because Sells are major source of revenue for a business. Salesmanship is the art of convincing and pursuing the would be customer to buy goods or services which will give them satisfaction.

3. Advantage It help in locating prospective buyers. It helps in the creating of a demand for new products. It provide feedback about the need attitudes and behaviour of consumers. It has to remove the objection and doubts of the consumers. It help in demonstrating the product in a very effective way. It can develop durable relationship with consumers. Salesman act as a constant to the consumers. Salesmanship gets immediate buying action.

4. Steps in selling process Pre sale preparation Prospecting Approaching Presentation Dealing with objections
Closing the sale Follow up

5. SALESMAN A person who is engaged in selling goods to the consumer is known as a “salesman”. The success of a firm depends on the performance of their sales force. therefore , it is essential to engage well qualified, trained energetic and young person as a company’s sales force.

6. Qualities of a Salesman Personal qualities Mental qualities Social qualities Vocational skills

7. Personal qualities A good salesman must have an attractive personality. He should have a clear voice and his tone of speaking should be natural so as to impress the personal dealing with him. He must possess good health and sound physique. He should also be well dressed because it adds to his charm.

8. Mental qualities A good salesman should possses a sound memory, presence of mind, imagination,foresightedness, sound judgement and initiative. He should be intelligent enough to understand the nature and requirements of potential buyers. He must have a imagination to look at things from viewpoint of the customer.A salesman can win regular and permanent customer only through good mental qualities.

9. Social qualities A good salesman must have a liking for people and the ability to mix with them. He must not be shy and of reserved nature. He should be sincere, dependable, cooperative and honest. He should have patience to listen to his customer and remove their objections. He should always be polite and courteous while dealing with his customers.

10. Vocational skills A good salesman must have specialised knowledge of Selling techniques. Salesmanship is a highly skilled vocation. It requires certain training and aptitude to have a through knowledge of the product,customers and competitive products already available in the market.

11. Thank you Reference-R.M. Mehta