Sambit Sengupta SEO presentation for learning.pptx

Hi i am Sambit Sengupta, a digital marketer from Kolkata, India. I made this presetation on SEO.
Know more: http://sambitsengupta.kesug.com/

1. SEO PRESENTATION BATCH 45 Sambit sengupta

2. INTRODUCTION Welcome to my presentation on SEO (Search Engine Optimization). SEO helps your website rank higher in search results, leading to more traffic and potential customers. Effective SEO can significantly boost your online presence and business success.

3. Why is SEO important? SEO (Search Engine Optimization) is a vital element of a successful digital marketing plan. It boosts your website's position in search engine results, enhancing its online visibility. This improved visibility attracts more visitors to your site, increasing the chances of converting them into customers, which can lead to higher sales and market expansion.

4. TYPE OF ON-PAGE focuses on optimizing individual web pages. OFF-PAGE enhances search rankings. TECHNICAL improves website performance for better search visibility.

5. ON –PAGE SEO On-page SEO encompasses the practices and techniques used to optimize individual web pages to improve their search engine rankings and attract relevant organic traffic. This includes optimizing content with relevant keywords, ensuring proper use of meta tags, enhancing user experience through effective navigation and mobile responsiveness, and improving technical aspects like page speed and URL structure. The goal is to make the webpage more accessible and valuable both for search engines and users, ultimately driving higher rankings and better visibility in search engine results pages (SERPs).

6. Important aspects of On-Page SEO KEYWORD RESEARCH: Conduct thorough keyword research to identify the terms and phrases your target audience is searching for. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant keywords with a good balance of search volume and competition. TITLE TAGS: Title tags should be unique for each page, containing primary keywords near the beginning to help search engines understand the page's content. They should be compelling and concise, ideally under 60 characters to prevent truncation in search results. This practice ensures that users see the most relevant information, increasing the likelihood of clicks .

7. META DESCRIPTION : Meta descriptions should be engaging and relevant, including primary keywords to attract clicks from search engine results pages (SERPs). These descriptions should be between 150-160 characters to ensure they are fully displayed. A well-crafted meta description can significantly improve the click-through rate, making it a vital element for on-page SEO. HEADER TAGS: Proper use of header tags helps structure your content, making it easier for both users and search engines to understand. The H1 tag should be used for the main title, while H2, H3, and other tags should be used for subheadings. Including keywords naturally in these headers can further enhance SEO by signaling the content’s relevance to search engines.

8. CONTENT QUALITY: High-quality content is essential for keeping users engaged and for ranking well in search engines. Content should be original, informative, and provide value to the reader. Using keywords naturally throughout the content, without overstuffing, ensures that it is both user-friendly and optimized for search engines. IMAGE OPTIMIZATION: Images should be optimized by using descriptive filenames and alt text that include relevant keywords. Additionally, compress images to reduce file sizes, which can significantly improve page load times. Fast-loading pages are favored by search engines and provide a better user experience.

9. URL STRUCHER : URLs should be clean, descriptive, and include relevant keywords. Avoid using long strings of numbers or irrelevant characters, and use hyphens to separate words. A well-structured URL provides a better user experience and improves the likelihood of higher rankings in search engine results. ALT TEXT: Alt text for images should be descriptive and include relevant keywords. This text helps search engines understand the content of images, improving the chances of appearing in image search results. Alt text also enhances accessibility for users who rely on screen readers, contributing to a better overall user experience.

10. PAGE LOADING SPEED: Optimize your site's load speed by compressing images, leveraging browser caching, and minimizing the use of JavaScript and CSS files. Fast-loading pages provide a better user experience and are favored by search engines, leading to higher rankings and reduced bounce rates. MOBILE FRIENDLY: Ensure your site is responsive and functions well on all devices, including smartphones and tablets. Mobile-friendly designs are crucial since a significant portion of web traffic comes from mobile devices. Google also uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking .

11. USER EXPERIENCE(UX): A site that is easy to navigate with a clean, intuitive design enhances user experience. Improving readability with appropriate font sizes, colors, and spacing ensures that users can easily consume your content. A positive user experience can lead to longer site visits and higher engagement, which are beneficial for SEO. INTERNAL LINKING: Internal linking involves connecting related pages within your website. This not only helps users navigate your site more easily but also helps search engines understand the structure and hierarchy of your content. Use descriptive anchor text to provide context about the linked page, enhancing both usability and SEO.

12. ANCHOR TEXT : Use descriptive anchor text for internal and external links to provide context about the linked page's content. Avoid using generic phrases like "click here" and instead use keyword-rich phrases that give both users and search engines a clear understanding of what to expect when they follow the link. This practice improves the relevance and ranking of the linked pages.

13. TYPES OF KEYWORDS LONG TAIL KEYWORD: A detailed search phrases consisting of 4 to 5 words. They're valuable for targeting niche audiences in SEO. SHORT TAIL KEYWORD: A brief search terms, usually 1 to 3 words, commonly used in SEO to target broad search queries. LSI( LATENT SEMANTIC INDEXING): Terms and words related to the main keyword used to improve search relevance in SEO.

14. OFF-PAGE SEO Off-page SEO refers to the range of strategies and activities conducted outside of your website to enhance its search engine rankings and increase its authority. Key components include backlink building from reputable websites, social media engagement to increase online presence and social signals, earning brand mentions, influencer outreach , and content marketing to attract external links and shares. For businesses with physical locations, local SEO efforts are essential, involving listings on local directories and positive reviews. By engaging in these off-page SEO activities, you can boost your website's visibility, authority, and credibility, leading to improved rankings in search engine results pages (SERPs).

15. IMPORTANT ASPECTS OF OFF-PAGE SEO LINK BUILDING: L ink building is a crucial aspect of SEO that involves acquiring hyperlinks from other websites to your own. These hyperlinks, or backlinks, serve as endorsements from other sites, signaling to search engines that your content is valuable, credible, and worthy of higher rankings. Effective link building strategies include creating high-quality, shareable content that naturally attracts links, reaching out to industry influencers and bloggers for guest posting opportunities, participating in relevant online communities and forums, and leveraging social media platforms to promote your content.

16. TYPES OF LINK INTERNAL LINK: An internal link is a hyperlink that connects one page on a website to another page on the same website. INBOUND LINK: An inbound link is a link from another website to your website. Inbound links are also known as backlink. OUTBOUND LINK : An outbound link is a hyperlink that directs user to a URL outside of your website. Outbound link is also known as external link

17. LINK JUICE: Refers to the value passed from on page to another page/site. Value passed through hyperlinks. Search engines sees links as votes by other websites that your page is valuable and worth promoting.

18. WAYS OF BUILDING LINKS FREE CLASSIFIED SUBMISSION: Refers to the process of posting or listing in a classified ads section without any cost. In classified submission you can list your services and provide a link of your website. BOOKMARK SUBMISSION: Refers to the process of submitting a webpage or URL to social bookmarking sites. These sites allow users to save, organize, and bookmarks of webpages. QUESTION AND ANSWER SITES: Refers to the process of answering a question related to the service or business and providing a link to the website on a question and answer site.

19. COMMENT LINKS: Refers to the process of placing the link to the website within the comment section of blogs, articles, forums, or other online platforms. IMAGE SUBMISSION: Refers to the process of uploading and shearing images on various image-sharing and social media platforms and create backlinks to the website. PPT/PDF SUBMISSION: Refers to the process of submitting files in PPT and PDF format of various purposes such as assignments, reports, presentations, or professional documents.

20. GUEST POSTING: Refers to the process of writing and publishing articles on other websites or blogs as a guest author. Guest posts often include link back to author’s website. CONTENT MARKETING: A marketing strategy that involves creating and sharing relevant content to attract, engage and retain an audience. The goal is to increase brand awareness, sales, engagement, and loyalty. Content can be shared through various channels including blogs, websites, social media, podcasts, apps, press releases, and print publication. SOCIAL MEDIA MARKETING: Refers to the process of using social media platforms and websites to promote a product, service, or brand. It involves creating and sharing content on social media networks to achieve marketing and branding goals.

21. LOCAL SEO: Local SEO is considered as a part of off-page SEO. Local SEO focuses on optimizing a business’s online presence to increase its visibility in local search results. This type of SEO is essential for businesses that serve a specific geographic area or have physical locations, such as restaurants, retail stores, service providers, and local franchises. GMB( Google My Business): GMB is a tool used for local SEO. It allows businesses and optimizations to manage their online presence across Google, including search and maps. It will help customers find what their looking for.

22. TECHNICAL SEO Technical SEO refers to the optimization of a website’s infrastructure to improve its visibility and ranking in search engine result. It focuses of enhancing the technical aspects of a website, ensuring that search engines can crawl, index and render in efficiently. Technical SEO is foundational to overall SEO strategy, as it sets the stage for effective on-page and off-page SEO efforts.

23. KEY ASPECTS OF TECHNICAL SEO CRAWLING: The process used by the crawler(search engine bot) to read the website and gather information. INDEXING: The process by which search engines like Google collect, parse, and store data from web pages. This enables the content to be quickly retrieved and displayed in search engine results when relevant queries are made. PAGE LOADING SPEED: Optimize your site's load speed by compressing images, leveraging browser caching, and minimizing the use of JavaScript and CSS files. Fast-loading pages provide a better user experience and are favored by search engines, leading to higher rankings and reduced bounce rates.

24. SCHEMA MARKUP : Implementing schema markup helps search engines understand the context of your content. This structured data can enhance your site’s visibility in search results by providing rich snippets, such as star ratings, images, and additional information, which can improve click-through rates. CANONICAL TAGS : Use canonical tags to prevent duplicate content issues by specifying the preferred version of a webpage. This helps search engines understand which version of a page to index, consolidating ranking signals for duplicate or similar content under one URL. WEBSITE STRUCTURE: Website structure refers to how a site's content is organized and connected. It includes the home page, arrangement of pages, and URL structure. It's crucial for user navigation and SEO, ensuring content is easily found and understood by both visitors and search engines.

25. STRUCTURED DATA: Structured data is a way to organize website information so search engines can understand it better. It helps improve your site's visibility in search results by enabling rich snippets . SSL (SECURE SOCETS LAYER): A standard security technology that establishes an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. MOBILE FRIENDLY: Ensure your site is responsive and functions well on all devices, including smartphones and tablets. Mobile-friendly designs are crucial since a significant portion of web traffic comes from mobile devices. Google also uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking.

26. ROBOT TAG: A meta robot tag is a HTML code that tells the search engine robots how to crawl and display a pages content. XML SITEMAP: XML(Extensible Markup Language) sitemap is a file that lists all the pages of a website, helping search engines find and index the content more effectively. ROBOT . TXT : A text file that applies to the entire site with in a domain’s root directory and tells search engine which page is to crawl.

27. BREADCRUMBS: Breadcrumbs are a navigational aid that helps both users and search engines understand the structure of a website. They provide a trail for user to follow back to the starting or entry point of a website and help search engine to better index and rank your site. BROKEN LINK: A hyperlink on a webpage that no longer works because the webpage or resource it points to is unavailable. AMP(ACCELARATED MOBILE PAGES): With AMP it is possible to create a simple mobile pages that loads almost instantly.

28. CORE WEB VITALS: A set of standardized metrics from google that help developers understand the users experience their website. LCP(LARGEST CONTAINTFUL PAINT): LCP marks the loading speed of the largest visible element on a web page, such as images or videos. INP(INTERACTION TO NEXT PAINT): INP measures the time taken for a page to respond to the first input after a user action, like clicking a link or a button. CLS(CUMULATIVE LAYOUT SHIFT): CLS calculates the shifting of an element while the page is downloaded and rendered.

29. REDIRECTION: Redirection is a way to send users and search engine to a different URL from the one they originally requested. REDIRECTION CODES 301(PERMANENT REDIRECTION): Indicates the permanent moving of a webpage from on location to another. 302(TEMPORARY REDIRECTION): A temporary redirect and search engines to the desired page for a limited amount of time.

30. ERROR CODES 4 00: 400 error code means “bad request” and the server can’t return a response due to an error on clints end. 401: 401 error code means “unauthorised” and the server can’t complete the clints request because the target resource lacks valid authentication credentials. 403 : Trying to reach a password protected content without logging in might produce a 403 error. 404: This code means that the requested resource doesn’t exist and the server doesn’t know it ever existed.

31. WHITE, BLACK AND GRAY HAT SEO WHITE HAT SEO: White hat SEO focuses on optimizing a site through ethical techniques like quality content, technical SEO, and building high quality backlinks. The rewards are long-lasting rankings and traffic, as well as an untarnished reputation. BLACK HAT SEO: Black hat SEO uses manipulative techniques to try and cheat the search engines for fast rankings. While the rewards may come quickly, the risks are huge. GRAY HAT SEO : Gray hat SEO lives in the murky area between white and black hat techniques to get results faster than white hat alone. Many SEOs will use a mix of white and gray hat techniques to get good results within responsible time frame, while avoiding the most risky black hat tactics .

32. SEO TOOLS SEMRUSH: Provides keyword research, competitor analysis, backlink tracking, and site auditing tools to improve search rankings and develop effective SEO strategies. YOAST SEO: A WordPress plugin that helps optimize content for search engines by providing real-time content analysis, keyword optimization, and readability checks. GOOGLE SEARCH CONSOLE: Monitors website performance in Google search results, identifies indexing issues, and provides insights into search traffic and optimization opportunities.

33. CONCLUSION In conclusion, SEO is vital for improving a website's visibility and attracting more visitors. By optimizing content and using the right tools, businesses can enhance their online presence and stay competitive. Effective SEO leads to increased traffic, better user engagement, and long-term growth. Embracing SEO is essential for any business looking to succeed in the digital landscape.

34. THANK YOU VERY MUCH!