samsung

samsung

1. Samsung Company Presentation on

2. CONTENT ABOUT COMPANY OBJECTIVES MISSION AND VISION MARKETING STRATEGY SWOT ANALYSIS CONCLUSION

3. ABOUT THE COMPANY: Samsung was founded by Lee Byung-chul in 1938 as a trading company . Samsung Electronics was founded in 1969 in Suwon City South Korea.

4. The Objective of Company: The main objective of Samsung Company is to sell quality products to customer interested in purchasing .

5. Mission and V ision Statement of the Company:

6. VISION This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

7. Marketing Strategy: The Company uses 4 marketing mix in their marketing strategies: Products in the marketing mix of Samsung. Price in the marketing mix of Samsung. Place in the marketing mix of Samsung. Promotion of the marketing mix of Samsung.

8. Products in the marketing mix of Samsung: Tablets Mobile Phones Smartphones Normal Phone Television Camera Refrigerator Air Conditioner Laptop etc.

9. Price in the marketing mix of Samsung : Because of its presence in deferent product categories Samsung uses various pricing strategy. Samsung Company follows Skimming the price and Competitive policy in the marketing mix.

10. Place in the marketing mix of Samsung: Samsung is present through various channels in the market. It works on the channel marketing concept wherein there are three segments such as sales and service dealers, modern retail, and distributors.

11. Promotion of the marketing mix of Samsung: Samsung uses multiple forms of promotion and tactics to attracting the customers to themselves through advertising and other sales promotions.

12. CHALLENGES Samsung high-end flagship product galaxy S6 fails to earn the desired revenue. Company intensified from chinese handset makes who are offering similar technology at lower price.

13. SWOT Analysis of Samsung Company: Strengths: Weakness: Opportunities: Threats:

14. STRENGTH Samsung has strong manufacturing and marketing capabilities. Samsung has impressive research and design capabilities. Samsung is the world’s number one marketer of mobile phones with 21.4% of the world’s largest market share. WEAKNESS Huge investment o n R esearch & Development .. Focus on mass market instead of niche market..

15. OPPORTUNITIES Increasing on electronics consumer market Strong customer demand for innovative products & value-added features High % of Younger population, which can be expand a new market now and in the future. THREATS Apple’s reputation for quality, reliability and sophistication seems to be growing. Apple could enter more consumer products areas such as home appliances and cameras and directly compete with Samsung in those markets.

16. Conclusion: It is very clear that mission and vision policy, marketing strategies, technological updates and research and development are the key features for the progress of a company.

17. ANY QUERY

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