Name-Akash Modi Roll No-1410991041 Presentation Topic-Samsung Supervised By-Mamatha Sandhu
Introduction The meaning of word Samsung is Tristar or Three Stars The word Three represents something “Big, Numerous and Powerful” Samsung was founded by Lee Byung –Chull in 1938 as trading company South Korean Company Largest Information Technology company measured by 2012 revenues, and 4 th in market value
Contd….. Assembly plants and sales networks in 61 countries In the first quarter of 2012, Samsung Electronics became the world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998 In the third quarter of 2012, it sold 98 million phones, of which 55million were smartphones
Contd…. On August 24,2012, nine American jurors ruled that Samsung had to pay Apple $1.05 billion in damages for violating six of its patents on Smartphone Technology The award was still less than the $2.5 billion requested by Apple. The decision also ruled that Apple did not violate five Samsung patents cited in the case Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States
Samsung Logo First logo was developed in the year 1958
2 nd Logo from the year 1979-1993
Samsung’s current logo, in use since 1993. Tagline: “Inspire the World, Create the Future”
Lee Kun-Hee (Chairman & CEO)
Samsung in India Samsung Electronics commenced its operations in India in December 1995 Two R&D centers in India-Delhi & Bangalore In 2010 achieved a sales turnover of $3.5 billion Market leader in LED TVs, LCD TVs, Slim TVs India’s largest mobile handset brand Leading in smart phone segment in India
Products
Smartphones Samsung developed its first lighted mobile in the year 1993 and the model is SCH-R800 It was available in CDMA(Code Division Multiple Access) Networks Developed smart phones with mp3 player towards the end of the 20 th century Now they have 41.6% of smart phone market share in India
Contd…. Samsung wave S8500 & SI9000 Galaxy S launched in June 2010 Plan to launch Samsung Galaxy Note Edge in 2014 In India main competitor is Micromax The firm was recently named the worldwide handset market leader with a market share of 29%
Top 5 smartphone vendors
Tablet Samsung Galaxy Tab is an Android-based tablet computer It was introduced on 2 nd September 2010 Samsung launched the Galaxy Tab in India on 10 th November 2010 The competitor for Samsung tablet are Apple, Amazon, Google and Lenovo In India during 3 rd Q, 2012, 47.4% of tablet sales were from new entrants
Units sold in million
Tablet market share in India
Television Samsung Electronics was established in 1969 Competitor for Samsung television is LG, Sony and Toshiba They have three models in television such as LCD, LED and Plasma Samsung has announced plans to exit production of Plasma TV’s Samsung has announced that they will increase focus on UHD TV’s and Curved TV’s
Contd… Samsung’s latest 105-inch UHD TV isn’t just curved it bends too !!!!
Market share of TV in Q4-2012
PC Samsung is producing PC, but they are not successful in Indian market India has grown 35% in PC segment of 4 th quarter 2013 In India Lenovo is the market leader in PC with 16%
Market Share in PC
Other Informations Samsung Electronics sold its Hard D isk D rive (HDD) business to Seagate The latest model of Samsung is Galaxy Alpha Samsung expects to export 580 million phones in 2014 of these 410 million will be smartphones Samsung planning to release a lineup of devices powered by Microsoft’s Windows 8 mobile OS, that support TIZEN software