Sbi card

This is the presentation of SBI credit card featuring its products and services to the people, their challenges & opportunities.

1. Make Life Simple

2. HISTORY OF THE SBI CARD SBI Card was launched in October 1998 by the State Bank of India and GE Capital. SBI Card is headquartered in Gurgaon, Haryana. State Bank of India and The Carlyle Group acquired GE Capital`s stake in the joint venture. 7 million credit card customers. SBI CARD are the second largest credit card issuer in the country . SBI have offices in over 100 cities in India . Number of employees is 3600 CEO of SBI CARD is Mr. Hardayal Prasad. SBI Card caters to both the individual and corporate segments. SBI Card offers :- • Premium Cards • Classic Cards • Travel & Shopping Cards • Corporate cards • Banking partnership cards.

3. 1998: SBI Card enters the credit card space . 1999: SBI Card reaches the 1 lakh mark 2002: SBI Card enters the ‘1 Million Cards’ club 2002: SBI Card enters into its first partnership with a public sector bank 2003: SBI Card launches Affinity Cards in 8 cities 2005: SBI Card crosses 2 million card base 2006: SBI Card becomes the second largest credit card issuer 2010: SBI Card launches the SBI Platinum Card 2012: SBI Card launches Central SELECT SBI Cards 2017: SBI Card launches Central SELECT SBI Cards 2017: SBI Card enters 5 million cards club 2017: SBI Card launches BPCL SBI Card 2018: SBI Card launches SBI Card PRIME and SBI Card Unnati 2018: SBI Card crosses 7 million customer base 2018: SBI Card crosses 7 million customer base 2018: Etihad Guest SBI Card launched Milestone

4. Premium Credit Cards For Individuals The Bouquet of SBI Corporate Card Solutions Lifestyle Cards Rewards Cards Shopping Cards Travel & Fuel Cards Banking Partnership Cards Corporate Cards Central Travel Cards Utility Cards Purchase Cards Virtual Cards

5. Vision, Mission & Goals of the SBI CARDS SBI Card  is to offer Indian consumers access to a wide range of world-class, value-added payment products and services Endeavor is to simplify the lives of our customers, employees and other important stakeholders Committed to providing Simple, Responsive and Innovative Financial Solutions Service, Transparency, Ethics, Politeness, Sustainability Be the Bank of choice Transforming India

6. Pricing Innovation Consider Eliminating annual fees at low rupees values. Raise Consumer focus on fee waivers. Increase the perceived value of premium credit cards. Reframe point based rewards in rupees values. Create incentives that encourage card holders.

7. Strategies of SBI Card Marketing Focus each product on a single consumer need. Bring together marketing and underwriting. Offer Secured cards. Appeal to Former Debit Card users. Leave no customer empty handed.

8. Promotions Strategy Travel offers Airline/Delta Cash Back deals Supermarket & Gas Lower interest

9. PRICING STRATAGIES SBI SIGNATURE CARDS Joining Fee- Up to INR 4,999 and Renewal Fee per annum- INR 4,999 SBI Platinum Card Joining Fee- Up to INR 1,499 and Renewal Fee per annum- INR 1,499 Yatra SBI Card Joining Fee- INR 499 and Renewal Fee per annum- INR 499

10. POLICIES OF INTERNATIONAL MARKET BY SBI CARDS Foreign currency transaction attracts forex mark-up charges, which is 3.5% of the transaction amount plus applicable taxes. You can use the Air India SBI Signature card at over 2 million Visa outlets across the globe and 2,85,000 in India. You can now use your SBI International Debit Card on your most desired International Websites for any purchase transactions.  Using your online account user ID and password and you can activate or deactivate international usage on your card.

11. Adding customers with better risk profile Acquiring customers through SBI branches Growing in the high net-worth, high spending and more profitable customer segment. New Premium Offering . Promotion – communication strategy of the SBI CARDS

12. Distribution channel of the SBI CARDS

13. Service management of the SBI CARDS 14 payment options. Technically Advanced. Always Accessible Customized Solutions

14. Marketing to Business Markets Target population: Private Organizations, NBFCs, Comissionarate Office, Customs Office

15. Opportunities and challenges for the organization Opportunities Well known brand Using of block chain technologies for faster and reliable transaction Good way to increase credit score Challenges Competitive market Potential are having multiple number of credit cards Most of bad debts happen in credit card

16. Observations & Findings The volume of credit and debit card payments is enormous, adding up to a $4 trillion in transaction volume  People are having multiple cards from different banks Segment of buyers are well informed and knows proper utilization of cards and a set of buyers perceive to be a future burden Up-selling is a popular trend in credit card division

17. Conclusion Just like every good thing that comes with a disclaimer attached to it, Credit Cards too are great until you know how to get the best out of them. It’s easy to fall into the debt trap with a Credit Card but using precaution is what you need to do. When used correctly, Credit Cards are surely a boon to mankind. They are an effective, quick, and convenient alternative to cash that make for a pleasant experience while transacting. At the same time, if not used wisely they are a recipe for disaster. Thus, we conclude that deciding whether Credit Cards are a boon or bane lies in its usage. If you haven’t already used a Credit Card, we suggest you to take a look at the infinite options we have for you