SBN X LaDazzle - Building a Status Symbol with AI

Building a Status Symbol with AI tells the story of how Sixteen By Nine (SBN) Media crafted a brand film for La Dazzle that sold not just a kitchen, but a dream. The challenge was to capture the emotion of “making it”—that defining Great Indian Upgrade moment when a family moves from necessity to aspiration.

SBN Media understood that the aspirational middle class doesn’t just buy functionality; they invest in symbols of success. Their homes are scoreboards of achievement, and their kitchens are statements of arrival. The goal was clear: make the La Dazzle kitchen a status symbol through storytelling that feels personal, emotional, and real.

Fresh from the success of their AI short film Satta King, the team set out to blend AI precision with human warmth. The script used natural Hindi-English dialogue, reflecting authentic showroom conversations. The visuals were designed to be warm and vibrant, capturing laughter, shared meals, and everyday joy. Close collaboration with the client ensured that every frame aligned perfectly with the brand’s emotional tone.

AI production came with its share of challenges—unintended objects, shimmering surfaces, and visual inconsistencies—but through refinement and technical mastery, the team shaped AI into a creative ally. The result was a brand film that went beyond showcasing products—it celebrated aspiration, achievement, and the life lived within these modern spaces.

Today, La Dazzle’s AI brand film stands as proof of how technology, guided by human insight, can create cinematic storytelling at scale. At SBN Media, technology isn’t the hero—the idea is. Every video is crafted pixel by pixel, transforming brand visions into emotional experiences that connect deeply with audiences.

“Technology is only as good as the human idea behind it.”
To explore more, visit sbnmedia.in

1. BUILDING A STATUS SYMBOL WITH AN AI VIDEO
The story of how Sixteen By Nine (SBN) Media crafted La Dazzle's brand film

2. The Challenge: Selling a Dream
La Dazzle approached SBN Media with a
unique challenge: capture the feeling of
"making it" rather than just showcasing
product features.

The brief centered on the Great Indian
Upgrade — that chest-swelling
moment when a family switches from
an old air cooler to their first AC.

3. Understanding the Audience
Aspirational Middle
Class
Growing purchasing power and
global lifestyle awareness from
social media
Home as Scoreboard
Their living space represents
success and achievement
Kitchen as Statement
A modular kitchen isn't just functional—it's an announcement of arrival

4. Our Approach
Fresh from the success of our AI short film "Satta King,"
we saw an opportunity to revolutionize brand storytelling.
The question was:
Could we use AI to build a world that
felt both perfect and perfectly real?
Click to watch SATTA KING on Youtube

5. Crafting the Narrative
Script Development
Friendly showroom conversation in Hindi with English
phrases—mirroring authentic aspirational dialogue
Visual World-Building
Creating warm, colorful environments that capture life's
intimate moments
Client Collaboration
Constant communication with La Dazzle to align vision
with execution
Emotional Resonance
Focusing on laughter, conversations, and shared
meals—the heart of home

6. Mastering AI Production
The Challenge
AI production presented unique obstacles:
spoons appearing mid-air, ghostly cabinet
shimmers, handles materializing and vanishing.
The Solution
Through persistent refinement and technical
expertise, our team learned to steer AI
toward precise, polished results.

7. More Than a
Kitchen
The final film captures the soul of aspiration—warm visuals,
compelling soundtrack, and authentic storytelling that
positions La Dazzle kitchens as symbols of achievement.
It's not just about countertops. It's about the life that
happens within these spaces.

8. LA DAZZLE BRAND FILM
Click to watch video on Youtube

9. SBN Media's Proven Track Record
AI Innovation Leader
Pioneering AI-powered brand films
that blend technology with human
storytelling
Client-Focused Approach
Obsessive understanding of client
vision and customer psychology
Precision Execution
Delivering specific, delicate requests
that seem impossible to others

10. Our Philosophy
"Technology is only as good as the human idea behind it. Our real victory wasn't just using AI—it was our obsession
with understanding our client, their customers, and the exact feeling they wanted to own."
Vision to Reality
We don't just make videos; we craft experiences that
capture what your audience feels, dreams, and aspires
to
Pixel by Pixel
Every project is built with meticulous attention to
detail and unwavering commitment to your vision

11. Ready to Bring Your Vision
to Life?
At Sixteen By Nine (SBN) Media, we transform bold ideas into
compelling stories that move audiences. Whether you have a specific
feeling you want your brand to own or a vision that needs expert
execution, we're here to make it happen.