Scaling Your Productivity as a Tech Leader

In today's fast-paced digital landscape, time is a precious commodity for tech leaders. With the advent of Generative AI (GenAI), a new era of productivity and efficiency has dawned. This talk explores how tech leaders can leverage GenAI as a super-knowledgeable assistant to amplify their impact and streamline their workflows.

Drawing from real-world examples, such as our work with Under Armour in the marketing space and the ProductOps automation initiatives, the talk delves into the practical applications of GenAI. It showcases how GenAI can help tech leaders extract valuable insights from app and marketing data, automate repetitive tasks, and enhance decision-making processes.

It also highlights the transformative potential of GenAI in scaling a tech leader's capabilities. By harnessing the power of this cutting-edge technology, tech leaders can overcome the constraints of time and resources, enabling them to focus on strategic initiatives and drive innovation within their organisations.

1. Unleashing the Power of AI
Scaling Your Productivity as a Tech Leader

2. Hello, I’m Toby.

●Head of Product @ hedgehog lab

●More than a decade of experience in Product
Leadership and Strategy

●Leading our team of product managers, and
collaborating with clients on innovative, bleeding edge
AI projects.

●Drove innovation for startups, scale-ups and
enterprises across a variety of sectors, including
MarTech, FinTech, EdTech and beyond.

3. 17
Years strong
There aren’t too many
agencies who can claim this
many years in the industry.

1
Global ranking
Ranked #1 in the world for two
years running from third
party Clutch.

100+
Global team
We have the best local and
global talent from around
the world (US/UK/Europe)

7
Key services
Mobile, Web, Connected Platforms,
Cloud & DevOps, UX Research &
Design, Data, AI/ML


5
Core languages
Mobile: iOS, Android, Flutter
Web: React Native, Java Script



Who we are.

4. Scaling Your Productivity as a Tech Leader.
How GenAI can help tech leaders extract valuable insights, automate repetitive
tasks, and enhance decision-making processes.

6. The Promise of Generative AI.
GenAI is R2-D2 in the back of your X-Wing—always at your side, ready to assist and
enhance your capabilities—not Skynet, ready to take over.

8. Centaurs Vs Cyborgs
Centaurs

●A clear line between person and machine,
like the human torso and horse body of a
mythical centaur

●Centaurs have a strategic division of labour,
switching between AI and human tasks
based on the strengths and capabilities of
each entity
Cyborgs

●In this approach, machine and person are
deeply integrated

●Cyborgs don't just delegate tasks; they
intertwine their efforts with AI, moving
back and forth over the jagged frontier
When it comes to working with AI, we can approach it in two ways:

9. Real-World Applications.
Let's look at a couple of real-world examples of how hedgehog lab has been
utilising AI, both as Centaurs and Cyborgs.

10. 1.Together with Under Armour, we worked to leverage
the power of AI to create ‘The Ultimate Team Talk’, an
inspirational speech for their “Protect this House”
campaign.

2.Combining an extensive literature review with
responses from UA athletes, we created a
research-informed framework comprised of 12
elements.

3.Using ChatGPT’s web interface, prompt engineering
and a bespoke copy tool, we developed an iterative
approach to create a speech based on the outputs of
our research.
Harnessing innovative AI technology to
create ‘The Ultimate Team Talk’

11. ●We have fully integrated Artificial Intelligence and Machine
Learning tools into our product operations processes, enabling
us to derive deep insights from a wide range of qualitative and
quantitative sources.

●Product GPTs - Developing and integrating a suite of GenAI
tools into our product management processes to significantly
improve the efficiency and effectiveness of our product team.

●Customer Sentiment Analysis - Leveraging AI to analyse large
datasets like app store reviews, customer behaviour, and user
feedback to ensure key insights about customer sentiment are
embedded into our product and design decisions.
ProductOps Automation.

12. Leveraging GenAI in Leadership.
Let's look at some ways in which you can leverage AI in your role as a tech leader.

13. Vision & Strategy.
Data Analysis Strategic
Insights
Evolving
Strategy
AI excels at processing
vast information.
Leaders can guide AI
with right questions.
Evaluate and refine
AI-generated
recommendations.

14. Setting Goals.
●Optimisation
AI suggests optimal goals based on strategy and
business constraints

●Refinement
Leaders refine AI recommendations inline with
wider company goals

●Alignment
More accurate and achievable goal setting

15. Creating Specifications and Documentation.
Natural Language Input AI-Generated Drafts Team Refinement
Leaders describe needs AI creates detailed specs Streamlined content creation

16. Customer and Market Insights.
Data Analysis Informed
Decisions
Strategic Direction
AI extracts insights from
customer data
AI helps identify patterns
for better decisions
AI integrates insights with
strategy to inform
direction

17. GenAI offers tech leaders a unique opportunity
to scale productivity and efficiency.
●Overcome Constraints
Scale capabilities beyond time and resources

●Strategic Focus
Leaders can prioritise high-impact initiatives

●Drive Innovation
Deliver greater value to organisations

19. Thank you!
Questions?
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