Scaramanga marketing brochure

Information on how we can help you market your business to build market share and profitability, enter new markets and bring new products and services to market.

1. Marketing expertise for entrepreneurial businesses

2. www.scaramanga.marketing
Winning in a challenging market is seldom
easy – it takes skill, dedication and complete
objectivity.
But winning is more certain when you have
a partner - someone to help you tackle each
challenge with the same understanding,
confidence and passion that you’ve brought
to the building of your business.
At Scaramanga we’re creative thinkers and
problem solvers. We’ve combined strategic
sales, marketing and business planning
skills so that we can turn your business plan
into market growth, new sales and even
more profit!
We also excel at delivering ongoing marketing
campaigns, should you require this support.
When you’re running a business, it’s easy to
get caught up in the detail and lose sight of
the bigger picture. At Scaramanga we can
help in two ways.
Firstly we can help you step out of the
day-to-day running of the business to identify
new markets, new opportunities and develop
plans and campaigns to realise them.
Secondly, we can relieve some of the
pressure on your time by becoming your
virtual Marketing Director, giving you access
to highly experienced marketers for the time
you need us, making Scaramanga a very
affordable solution.
You’ll like the way we think

3. 020 3371 3295
So, what areas of marketing can we help
you with? The list is long, but some hot topics
include:
• Marketing planning to grow revenue
and build market share
• Identify and exploit new markets,
new products or services and create
new opportunities
• Email, social media and online marketing,
as well as more traditional offline routes,
to generate leads and build repeat business
• Make your brand and messaging really
strong and impactful to create the
market position and customer experience
you desire
• Set up customer loyalty programmes to
create repeat orders and referrals
• Recognise and set up new sales channels
and routes to market
In short, we’ll be working alongside you to
bring marketing expertise, experience gained
across many industries, as well as commercial
acumen, to support you in growing your
business and increasing profits.
How we can help
Having worked with Claire for many years, I briefed her to develop our strategy for new routes to the business market. She built excellent decision making models and really effective strategic plans. Her thinking moved us forward, as did the thoroughness of her planning and execution.
Paul Savvides, Director International
Consumer Campaigns, T-Mobile

4. www.scaramanga.marketing
Asked Scaramanga to … develop the
brand and marketing plan, then implement
all marketing activity for YourDay,
a personalised DVD souvenir launched
at Alton Towers Resort.
Scaramanga was responsible for every
aspect of YourDay’s marketing – all brand
development (with a creative agency),
market positioning, pricing, promotions,
collateral and signage development,
website, email, social media marketing,
retail environment, retail staff training and
PR (with a consumer PR), as well as working
with the Alton Towers Resort marketing team
on joint promotions and publicity.
Scaramanga also managed the corporate
marketing of YourDay to other theme parks,
including trade PR, advertising and exhibiting
at IAPPA expo, where YourDay won the New
Technology Award.
And we delivered these results … YourDay
demonstrated that this complex technology
works and consumer demand is strong.
YourDay at Alton Towers
Scaramanga provided a complete
marketing service for YourDay, from
our brand and marketing strategy,
through to implementation across a
whole range of media to get a great
level of awareness among Alton
Towers visitors.
Claire is wonderful to work with
and is a valued member of the team.
I wholeheartedly recommend her.
Al Page, President & CEO,
YourDay Inc

5. 020 3371 3295
Asked Scaramanga to … develop and
implement a marketing campaign to grow
new business, build repeat business and
significantly grow market share to become
one of the largest firms of authorised High
Court Enforcement Officers.
We created a new brand, website and
marketing collateral to create impact and
profile. We positioned them as thought
leaders and experts within the business
market and the legal community, their
largest market.
This is led by a content marketing strategy,
supported by email and social media
marketing, online and offline advertising,
exhibitions, events and PR.
In 2010 we pitched a programme following
the “sheriffs”, which was commissioned by
BBC One. There have now been three series
and two primetime compilations, attracting
a total of 30 million viewers.
And we delivered these results … business is
growing each year, with high levels of brand
recognition, significant growth in turnover,
profit and market share, which has grown
from 0.9% to over 13%.
The Sheriffs Office has won numerous
industry awards and the TV show won the
Broadcast Award in 2014.
The Sheriffs Office
We have worked with Claire since
2009 and I can highly recommend her
services. She has made our marketing
really work for us and taken us from
start up to market leader –
we wouldn’t be where we are today
without Claire’s help.
David Carter, CEO, The Sheriffs Office

6. www.scaramanga.marketing
Our service is a mix that has led to ongoing
relationships with household names, as well
as many entrepreneurial businesses just
like yours!
Our clients come from many industries across:
• Business-to-business
• Consumer
• Public sector, including Defra
Our clients

7. 020 3371 3295
Scaramanga was founded in 2000 by
Claire Scaramanga. Claire is an MBA
qualifi ed consultant and senior marketer
with over 20 years’ experience with blue chip
companies and leading marketing agencies.
Claire holds an MBA, the Chartered Institute
of Marketing Postgraduate Diploma, and a
BA Hons (French and German). She also
holds an Advanced Diploma in Performance
Coaching and is a Master Practitioner of NLP.
We work with a great network of marketing
associates and fi rst-rate industry suppliers,
especially graphic designers, web developers,
printers, event companies etc, and are
also very happy to work with your existing
suppliers to ensure continuity.
Find out more about how Scaramanga can
help you grow YOUR business, call us today!
About Scaramanga
Claire has supported our team with
her expert marketing knowledge
and structured facilitation enabling
real insight and progress with
our marketing plan. Claire has a
professional, enthusiastic and friendly
approach, putting everyone at ease.
Neil Keeler, Southend Borough Council
Claire really understands the needs of resellers and her knowledge, insight and advice on setting up our new global reseller channel were invaluable.
Lars Priebe, Ericsson

8. Scaramanga Marketing Ltd
PO BOX 2928, Coulsdon CR5 1XW
020 3371 3295
[email protected]
www.scaramanga.marketing