Scm asian paints

1. Presented by :-

2. “ Asian Paints aims to become one of the top five decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the industrial coatings business through alliances with established global partners”. “To provide paints as per market demand, ensuring desired level and quality of customer (dealer ) services”. VISION MISSION

3. Asian Paints Plants in India

4. Raw materials: Titianium dioxide -30% of the total manufacturing cost Petrolium based raw materials -40%-50% total raw material consumed

5. . SUPPLIER: Baba Containers is one of the suppliers of 20lit tins to the company . Asian Metal Containers is one of the suppliers of the printed tins to the company . Titanium Dioxide is the largest consumed raw material for manufacture of paints. It constitutes around 30% of the total manufacturing cost . From Kerala & Kerala Minerals and Metal Ltd other petroleum based raw materials which constitute around 40-50% of total raw material consumed. These products are mostly supplied by HPCL and BPCL

6. Supply chain :

7. Verity of products & Price

8. QUALITY OF PRODUCT “Golden peacock environment management award” national quality award by union labor ministry . “Five star rating” by British safety council in 2003 & 2005 Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003. Ranked 24th amongst the top paint companies in the world by Coatings World - Top Companies Report 2006.

9. Service level Project planner: Plan out our painting project from start to finish . Paint budget calculation : Calculate the costs of painting any surface in easy steps . Dealer locator : Find dealers and contractors for Asian Paints products near you . Screentest : see for yourself how different colour combinations can look on real walls

10. . INVENTORY MANAGEMENT Asian Paints average inventory level equals only 28 days sales Asian Paints stock of finished goods was just 7 per cent of its net sales while for the others in the industry it was nearly twice that level. They need credit. Asian Paints allowed15-21 days credit for dealers located in the major towns and 22-30 days credit for dealers in upcountry regions. Asian Paints actually saved so much on inventory carrying costs that it almost earned its promotion budget through these savings.

11. LOGISTICS MANAGEMENT Asian Paints has around 1,600 stock-keeping units (SKU; one SKU would mean a product of a particular pack and shade), of which around 300-350are fast moving with extremely high liquidity at the counter. This puts great pressure on the demand forecasting and inventory management functions of the company . The Company keeps low inventories in off seasons, and high inventory in festival seasons . The Company has huge base of raw material suppliers, giving company bargaining power resulting in higher profit margins than competitors.

12. Information technology Asian Paints is the only company in India to have integrated Supply Chain Management I2 Technology Asian paints are using I2 technologies which helped them to improve greater customer satisfaction. It helped in distribution planning, material resourcing, factory scheduling, and industrial business solutions. I2 technologies integrate with SAP

13. Implied uncertainty Supplier : Supplier absorbs least implied uncertainty Manufacture r: Manufacturer absorbs less of implied uncertainty and some what efficient Retailer : Retailer absorbs most of implied uncertainty and very responsive supplier manufacturer retailer

14. F acilities SKU-3000 PACKING UNITS-300 REGIONAL DISTRUBUTION CENTERS-6 PLANTS-4 PLANTS-23(IN WORLD) DEPOTS-77 DELERS-1500(IN WORLD) DELERS-660 MANUFACTURING UNITS-21(THROUGHOUTWORLD)17COUNTRIES EMPLOYEES-4500 RETAILERS-27000 SUB RETAILERS-95000

15. PLANTS IN:

16. DEALERS IN DAVANAGERE RAGHAVENDRA HARDWARE NARASARAJA ROAD,DAVANGERE, DAVANGERE, KARNATAKA, 577001 SWETA ENTERPRISES NEAR TVS SUZUKI SHOWROOM,HARIHAR ROAD,DAVANGERE, DAVANGERE, KARNATAKA, 577006 SHWETHA AUTOMOBILES #866, ,HARIHAR ROAD, DAVANGERE, KARNATAKA, 577006

17. MODE OF NETWORK

18. METHOD OF NETWORK Asian paints dealer Retailer End customers dealer End customers dealers wholesalers retailers End customers

19. 3PL & 4PL Solutions Group Mukkadan :- Group Mukkadan " a 1947 incorporated firm, specializes in addressing all the logistical needs of organizations planning to set-up or upgrade their existing facilities and operations in Kerala.

20. The group's core competence lies in the areas of C&F activities, warehousing, warehouse management, transportation They are required for the smooth day to day operation of large and medium corporates. The company is providing its services to leading companies like Asian Paints Yamaha Motors ,

21. ` The group has over 300000 sqft of commercial space in kerala 300 persons employed , J. Walter Thompson & Ogilvy  leading advertising agencies in India such as Grey Worldwide, J. Walter Thompson & Ogilvy. She subsequently went on to work with a dotcom startup to set up an auction portal. The experience of working for a startup led her to start a services business offering third party logistics and franchisee services for clients such as DuPont and Asian Paints .

22. IT in Asian Paints Asian Paints has launched a supplier portal that includes an automated digital document exchange facility that will improve the efficiency and effectiveness of interaction with suppliers. An employee portal has also been set up. Customer Relations Management (CRM) tools are being used in Asian Paints Helpline and Home Solutions initiatives.

23. The successful deployment of ERP, CRM, Business Intelligence and Portal software from leading solution providers and integrated SCM systems has helped improve efficiency in the business as well as increase the transparency and accuracy of information across the company. In order to affect 24x7 availability of our IT infrastructure, we are setting up a disaster recovery site in South India. To match the pace of growth of our international business, we are focusing on improving transaction systems and messaging platforms. Implementing of a portal platform for improved collaboration and sharing of information across all geographies.