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1. Automate

2. Vision – Automate For Everyone Brief: Create an Ecosystem, where the Market Research Professionals (programming or non-programming) can easily use the system as per their client requirement. For each professional (Researcher, SP, DP, Reporting, etc) has their own tool for programming will add an addon such that will be easy for them to program in one and use the code or direct result in the desired platform and later will merge them into a SINGLE tool of our own. For future ready, adding AI/ML will give it a boost.

3. Automate Tools For… SP: Q're builder that will be evolved from all new q'res , and using ai to build. Will automate and improve quality and productivity of team QA – Link Testing: Automate testing of the links to reduce manual checks and generating the snapshots of each question. QA – Data Team: Building scripts automatically for the Data checks Data Downloads: Rather than downloading manually, auto scripts will be there which will download the data automatically and then start processing. DP: Created tables based on the client inputs and templates Reporting: Generate Reports based on client data and templates using AI make it more effective and fast. Open End: Generate open end coding and adding AI Many more…

4. Survey Programming Auto Tools Questionnaire Formatting (in word doc) On Portal… Individual Login Create new project and can upload shell too Select client and sub clients (For their standards; any further update on standard can be maintained) Upload Formatted Q’re (in doc format) XML Script will build for the project (For Decipher) XML script either we can download it or if provided access can directly load it with the shell template on the Decipher portal.

5. QA Auto Tools On the portal… Individual Login Select the Project on portal Provide the test urls Generate the auto runs; let says for 10 RDG Take the snapshots of each page and store them for QA/client reference Later through AI will compare the image of desktop and mobile version

6. Data Quality Team On the portal… Individual Login Select the Project on portal Script in SPS will be written for the scripter Scripter later can download and run their checks.

7. Many more… Many more tools will be created and will add them in a bigger umbrella