Search Engine Optimization complete intro

This Slides are about SEO.

1. Introduction to SEO By Sidra Noor

2. Definition: SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs ). Goal : Increase organic (non-paid) traffic to a website . Importance : Higher visibility on search engines can lead to more website visitors, potential customers, and increased revenue. Title: What is SEO?

3. Crawling: Search engines use bots to crawl the web, discovering and indexing new and updated content. Indexing: The crawled data is stored and organized in a massive database called an index. Ranking: When users search, the search engine retrieves relevant results from the index, ranking them based on numerous factors to provide the best answers. How Search Engines Work?

4. On-Page SEO : Keyword Research Content Optimization Meta Tags (title, description) URL Structure Off-Page SEO : Backlinks Social Signals Brand Mentions Key Components of SEO

5. Technical SEO: Site Speed Mobile-Friendliness Secure Sockets Layer (SSL) XML Sitemaps

6. Key Metrics : Organic Traffic: Number of visitors from search engines. Keyword Rankings: Position of target keywords in SERPs. Conversion Rate: Percentage of visitors who complete desired actions (e.g., purchases, sign-ups). Bounce Rate: Percentage of visitors who leave after viewing only one page. Measuring SEO Success

7. Tools : Google Analytics Google Search Console SEO tools like Ahrefs , SEMrush , Moz

8. Summary: SEO is a multi-faceted strategy involving on-page, off-page, and technical optimizations aimed at improving search engine rankings and driving organic traffic . Long-Term Strategy: SEO requires ongoing effort and adaptation to search engine algorithm changes . Final Thought: Investing in SEO can significantly enhance online visibility, drive traffic, and boost business growth. Conclusion