Search Engine Optimization- Digital Marketing

A search engine is a Software system that has been created to search for information or to find information from the World Wide Web,i.e.,the Internet.

1. seo Search Engine Optimization

2. Search engine A search engine is a Software system that has been created to search for information or to find information from the World Wide Web,i.e.,the Internet.Beacause you know that thousands of websites or millions TB of Data.

3. optimization The Action of making the best or most effective use of a situation or resource.

4. What is web hosting? Web hosting is service that makes the website accessible to the public. Web hosting is a service that provides storage for the files that make up your website and the software.

5. Web hosting

6. What is domain? A domain, or domain name, is a unique name that identifies a website and allows users to access it. It's made up of two or three parts, separated by dots, and appears after "www." in a web address.

7. Domain name

8. What Is a URL Slug? A URL slug is the last part of a  URL  address that serves as a unique identifier of the page. Example:- https://semrush.com/blog/what-is-a-url-slug/ Its URL slug is “what-is-a- url -slug.”

9. What is seo ? Search engine optimization (SEO) is a digital marketing strategy that aims to improve a website's ranking in search engines like Google, Bing, and Yahoo. The goal of SEO is to get more traffic to a website through organic search results, which can lead to increased sales and leads. 

10. Do we optimise search engines in seo ? x We optimise our websites/web pages.

11. How does a search engine works?

12. What is keyword research ? Keyword research is a process that SEO professionals use to identify and analyze the words and phrases that people use to search for information online. 

13. Keyword research tools ? Semrush Google Keyword Planner (GKP) Moz Ahrefs Chatgpt

14. Keyword intent Keyword intent is the reason why someone searches for a specific keyword, and what they expect to find as a result.

15. Keyword Volume Keyword volume in SEO is a metric that measures the number of times a keyword is searched for over a given period of time.

16. Keyword difficulty ( kd ) Keyword difficulty, also known as SEO difficulty or keyword competition, is an SEO metric that estimates how difficult it will be to rank for a keyword in Google's organic search results. 

17. Short tail keywords Definition: Short-tail keywords are generic terms that are usually one to three words long and cover a broad topic. They are also known as head terms.  Competition: Short-tail keywords are highly competitive, making it more difficult to rank for them. 

18. Middle tail keywords In SEO, middle tail keywords are a type of keyword that are longer than short tail keywords but shorter than long tail keywords:  Competition:  Middle tail keywords are less competitive than short tail keywords but more competitive than long tail keywords. 

19. Long tail keywords Long-tail keywords are more specific and longer phrases that can be important for SEO because they can competition:   Long-tail keywords have a relatively low search volume, making them less competitive than broader keywords.

20. Understanding the serp A Search Engine Results Page (SERP) is a web page that displays a list of results in response to a user's search query. SERPs can include a variety of content, such as: Organic results, Paid results, Images, Videos, News stories, Twitter results

21. Crawling and indexing Crawling and indexing are two processes that search engines use to find and store information from web pages:  Crawling:- Search engine bots, also known as spiders, systematically browse websites to discover new pages and links. Indexing:- Search engines store, analyze, and organize the content from the pages they've crawled in a large database called the search engine index.

22. Seo ranking SEO ranking, or search engine optimization ranking, refers to a website's position in a search engine's results page (SERP). 

23. What is On-page seo ? On-Page SEO refers to optimizing the parts of your website you control like Metadata Content, HTML, Title of Page, URL etc.

24. On-page seo Checklist Metadata Optimization Title Tag Optimization Meta Description URL Optimization Image Optimization Internal Linking 404 Error Pages 301 Redirection Heading Tags..H1, H2, H3 Tags Optimization Landing Page Optimization No-Follow And Do-Follow Creating XML Sitemap Robot.txt Mini project on On -Page SEO

25. Metadata optimization Metadata, also known as meta tags, is a collection of HTML elements that describe a website's content and are used to help a website rank well in search engines.  Metadata can include :   Title tags: Explain the topics covered on a page and include the main keyword  Meta descriptions: Provide a brief summary of what's on a page  Language tags: Specify the language of the page's content  Meta robots tags: Control how search engines crawl and index pages  Metadata is encoded into a page's HTML head tag, which is located between the HTML <html> and <body> tags. The head tag is not displayed on the page, but search engines use the information to determine what a page is about.  Metadata can help improve a website's visibility in search results, which can lead to more traffic and encourage more people to click through. 

26. Title tag optimaization A title tag is a meta HTML element that defines the title of a web page. It summarizes the contents of the page. Title tags go in the <head> of a page and look like this:e.g <title> Top Digital Marketing Strategies for Growing Your Business in 2024 </title> Or <meta name="title" content=“Top Digital Marketing Strategies for Growing Your Business in 2024"> Or Using Wordpress Plugins “All in one seo ” “Math rank seo ” “ Yoast seo ”

27. Title tag optimaization Include primary keyword Include brand name Do not do keyword stuffing Avoid Longer title Should be around 50-60 characters

28. Meta description optimization The meta description summarizes a page's content and presents it to users in the search results. In html <meta name=“description” content=“Discover top digital marketing strategies for 2024,Boost traffic, increase conversions, and maximize ROI with proven techniques.”> Or wordpress Using plugins : “All in one seo ” “Math rank seo ” “ Yoast seo ”

29. url optimization URL Optimization, one of the key steps in the web page search engine optimization process, lets search engine crawlers understand the web page subject Include primary keywords Should be around 50-60 characters Do not keyword stuffing Be creative

30. URL OPTIMIZATION How a proper url structure should look like: Include primary keyword Should Contain hyphen(-) instead of underscore(_),(,),(/). It should be short and precise. Lower case only. Avoid use of ‘A’, ‘An’, ‘The’ or ‘To’, ‘In’, ‘From’.

31. Step 1:

32. Step 2: Go to pages->select page

33. Step 3: Click on URL-> optimize your url ->Update

34. Meta description optimization A meta description is a short summary of a web page's content that appears in search engine results pages (SERPs).

35. Image optimization Image optimization is the process of modifying images to make them smaller in size without sacrificing quality.   Uses alt or alternate text in images Resize your images Minimum size of image 1200px X 600px Optimize file name Include caption in image.

36. 404 error page A 404 error, also known as a 404 Not Found error, is a hypertext transfer protocol (HTTP) status code that indicates that a server can't find the requested resource.

37. Internal linking and external linking In SEO, internal links connect pages on a website, while external links connect pages to other websites.

38. Heading tags..h1,h2,h3 tags optimization Heading tag optimization in SEO is the practice of using HTML header tags to improve the structure and readability of a website's content, and to help search engines and users understand it. Example:-

39. 301 Redirection A 301 redirect indicates the permanent moving of a web page from one location to another.  In wordpress -> plugins ->redirection by john godley

40. Canonical implementation A canonical URL is the URL of a page that Google chose as the most representative from a set of duplicate pages.  Example: http://xyz.com/ http://www.xyz.com/ https://xyz.com/ https://www.xyz.com/ www.xyz.com

41. Robot.txt A robots.txt file is a text file that tells search engine crawlers which pages on a website they can access. It's used to manage how search engines crawl a site and to avoid overloading it with requests.  Using wordpress : Go to all in one seo ->tools->enable custom robot.txt ->

42. seo siteMaps A sitemap is a list of your website’s UPL’s. It acts as a roadmap to tell search engines what and where content is available. There are tow types of sitemaps: Xml sitemap :- to provide search engine Html sitemap:- to provide audience

43. What is off-page seo ? Off-Page SEO focuses on the ranking factors that occur outside of your website like brand mentions and backlinks .

44. Main goal of off-page seo Main goal of off-page seo is to bring audience & links from high authority Platforms.

45. Off-page seo checklist How to get backlinks . Directory Submission Social Bookmarking Submission Search engine Submission Web 2.0 Submission Article Submission Image Submission Video Submission PDF/PPT Submission Forum Submission Business Listing Blog Commenting Profile link creations Info Graphics Submission

46. Link building vs backlinks link building is the practice of getting other websites to link back to your website, and backlinks are the links that result from this process .

47. Search engine submission Search engine submission refers to the process of submitting the URL or domain name of your website, or the pages within it, to search engines so they know such pages exist. The logic behind it is that if search engines know about you, they can easily index and rank you for relevant searches.

48. Social bookmarking submission Social bookmarking is a way to save and share web pages online, and it can help with SEO in several ways: Backlinks : Social bookmarking can help create high-quality backlinks , which can improve your site's ranking.  Authority: Social bookmarking can help increase your authority and credibility.  Traffic: Social bookmarking can help increase traffic to your site.  Indexing: Social bookmarking can help speed up the indexing process. 

49. Article submission Article Submission (AS) is the process of submitting written content to various online platforms, such as article directories, websites, or blogs, with the aim of increasing visibility, generating backlinks , and driving traffic to a specific website or business.

50. Image and video submission Image and video submission is an off-page activity which simply means to leave the images related to your content on the website and attract the audience towards it. 

51. Forum submission Forum submission, or forum posting, is  a Search Engine Optimization (SEO) technique that involves participating in online discussions and debates on forums related to your website's niche.

52. Ppt / pdf submission PPT submission in SEO is a process that helps businesses improve their website's visibility and rank in search engines.

53. What is Technical seo ? The Technical SEO is the technical things, that is, the technical difficulties, the technical problems, the technical aspects of my website to improve them is called technical SEO.

54. Major Technique of Technical SEO: Web Page Speed/Load time Structure of HTML Sitemap (important tag) Redirect Pages Mobile Friendly

55. Technical seo Technical seo includes improving the technical Factors of a website to increase the ranking of Its pages in the search engine. Sitemap.xml Sitemap.html Robots.txt file

56. How to submit sitemap.xml? Go to Wordpress dashboard Installed & activate yoast seo plugin . Yoast seo -> settings-> xml sitemap-> enable feature