Search engine optimization - Marketing materials

Search engine optimization

1. SEARCH ENGINE OPTIMIZATION

2. How Search Engine Works? .

3. SEO PHASES

4. 1.WEBSITE AUDIT

5. 2. CONTENT

6. 3. On-Page Optimization

7. 3. On-Page Optimization Errors

8. 3. On-Page Optimization HTML Tags Tags used to create web pages in HTML so that web browsers can read the code and process them to display on the screen. Meta Tags Describe a page’s content and does not appear on the front end to users. Meta Title Indicates page titles of webpages Meta Keywords Used to define the content of a web page by providing a bunch of keywords or tags specific to that web page’s content Meta Description Used to describe a webpage for SEs and users

9. 3. On-Page Optimization HTML Tags

10. 3. On-Page Optimization HTML Tags Heading Tags Helps define page structure; user-friendly websites Anchor Tags Anchor text – internal or external website links Image/Video Optimization – Alt tag; image/video results in SERPs

11. STEPS FOR SCHEMA.ORG 1.Go to Google’s Structured Data Mark up Helper Step-2 Now select the type of elements to be marked up. Step -3 Click on CREATE HTML situated at the top RHS area Step -4 Look for text that is highlighted in the source code and add it to your HTML Step-5 Google Snippet Helped by Schema.org Categorizes the website content Provides Rich Snippets in SERPs

12. KEYWORDS BUILDING CONTENT THE SEARCH DEMAND CURVE LONG-TAIL KEYWORD SEARCH

13. KEYWORD FUNNEL

14. Page Segmentation

15. Synonyms and Microsites Synonyms Non-synonym Synonym Microsites Auxiliary websites, which are usually about a product or a service that provides a separate entity for a brand. A microsite typically has its domain, but some exist as a subdomain.

16. SITE STRUCTURE

17. 4 .OFF-PAGE OPTIMIZATION

18. Social Media Reach Target Specific Description Embedding options

19. 5.MAINTENANCE

20. EXAMPLES OF BLACK HAT SEO Blog comment spam Social networking spam

21. DIFFERENCE BETWEEN BLACK-HAT SEO VS WHITE HAT SEO

22. SUBDOMAIN VS SUBFOLDERS

23. THANK YOU