Search Engine Optimization (SEO) PPT by Ramjeet.pptx

Search Engine Optimization (SEO),
Is a technique through we can provide our website higher traffic in search results.

1. SEARCH ENGINE OPTIMIZATION CAN I GET FOUND ON THE FIRST PAGE WITHIN GOOGLE! REPRESENTED BY: RAMJEET VISHWAKARMA COLLEGE NAME: MMIT SANT KABIR NAGAR COURSE: DIPLOMA COMPUTER SCIENCE

2. OUR AGENDA What are Search Engines? How do Search Engines work? Organization of Information. Examples of popular Search Engines. Search Engine Statistics. What is Search Engine Optimization? Goals of Search Engine Optimization. Ranking factors for SEO. Tools for Search Engine Optimization.

3. What are Search Engines? It is basically a type of program that uses keywords to search for documents that relate to these keywords and then puts the result found in the order of relevance to the topic that was searched for. Examples: Google Bing The information we want to find maybe a mix of Images, videos, web Pages and other type of files. We can also define a Web Search Engine as a software system that is designed to search for information on the World Wide Web. Moreover the pages that are displayed on the search are called as Search Engine Result Pages (SERPs).

4. How do Search Engines work? A Search Engine works in following order: They search the Internet – or select pieces of the Internet – based on important words. They keep an index of the words they find, and where they find them. They allow users to look for words or combinations of words found in that index.

5. Organization of Information Web Crawling To find information on the hundreds of millions of Web pages that exist, a search engine employs special software robots, called spiders, to build lists of the words found on Websites. Meta Tags Meta tags allow the owner of a page to specify keywords and concepts under which the page will be indexed . Indexing A search engine stores the word and the URL where was found.

6. Examples of popular Search Engines Google Bing DuckDuckGo Yahoo! AOL Yandex Wow Search

7. Search Engine Statistics Google in the world’s most popular search engine, with a market share 68.69%. Baidu comes in a distant second, answering 17.17% online queries. The world’s most popular Search Engines are: Global Search Engine Market Share in 2024

8. What is Search Engine Optimization (SEO)? SEO Stand for Search Engine Optimization SEO is all about optimizing a website for Search Engines. SEO is the process of designing and developing a website to rank well in search engine results. SEO is to improve the volume and quality of traffic to a website from search engines. SEO is a subset of search engine marketing. SEO is the art of ranking in the search engines. SEO is marketing by understanding how search algorithms work and what human visitors might search. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote site in search engines deal with text.

9. Paid VS Organic Search

10. Goals of Search Engine Optimization Achieving a high ranking on the search engines. Boots sales/Increase your return on investment. Improve you competitive edge. Expand customer base and target audience. Growth in site traffic.

11. Ranking factors for SEO Words matter Titles matter Links matter Words in links Reputation

12. Tools for SEO The SEO Analysis Tools is to help you analyze and measure the ranking potential of your web pages. Rather it tries to use same spider technology as the search engine spiders themselves. Search Engine Spider Simulator. Keyword Density Checker. Keyword Selector Tool. Keyword Suggestion Tool. HTML/XHTML Validator . Google SEO tools: Google Webmaster Tools Google Analytics Google AdWords

13. Thank You!