SEO Basic to Advance: An Overview of Modern SEO Practices

Search engine optimization (SEO) is the process of increasing a website's visibility in search engines. If you want to increase the ranking of your website, blog or YouTube channel, then it is very important to have this knowledge. This PPT will help you understand the basics and techniques of SEO.
This presentation covers:
What is SEO?

Image SEO


Internal Linking


SEO Tools


Advanced SEO


Practical Quiz

The goal of this presentation is to understand how SEO works and how it helps improve website rankings and online visibility.

1. Welcome to the complete SEO training. Learn from basics to advanced techniques for ranking websites effectively.

2. What is SEO? SEO (Search Engine Optimization) means improving a website to rank higher on search engines like Google. Helps your website get free (organic) traffic instead of paid ads. Focuses on keywords, content quality, and user experience. Includes On-Page, Off-Page, and Technical SEO. Goal – to make your website more visible and trusted by search engines. www.seobasictoadvance.in

3. Why SEO Matters? More visibility = more traffic = more leads. SEO builds trust, credibility, and long-term online success. www.seobasictoadvance.in

4. Types of SEO www.seobasictoadvance.in

5. On-Page SEO Focuses on optimizing content, titles, URLs, internal links, and meta tags to improve relevance.

6. Off-Page SEO Involves link building, social media signals, and brand mentions outside your website.

7. Technical SEO Ensures website structure, speed, mobile-friendliness, and indexing are optimized for search engines.

8. Keyword Research Identify search terms your audience uses. Use tools like Google Keyword Planner, Ahrefs , and SEMrush.

9. Content Optimization Use keywords naturally in titles, headings, and body. Maintain readability and relevance. www.seobasi c toadvance.in

10. Meta Tags Write compelling title tags and meta descriptions. Keep them concise and keyword-rich. www.seobasictoadvance.in

11. URL Optimization Keep URLs short, clean, and keyword-focused. Example: /best- seo -tips/ instead of / page?id =123. www.seobasictoadvance.in

12. Image SEO – Optimize for Better Ranking Points: Use descriptive file names (e.g., seo-tips.jpg) Add keyword-rich alt text Compress images for faster loading Choose the right file format (JPEG, PNG, WebP) Ensure images are responsive on all devices Add structured data if relevant Use captions wisely Implement lazy loading Submit image sitemap for indexing Keep images relevant to content www.seobasictoadvance.in

13. Internal Linking Points: Connect related pages within your website Use descriptive anchor text with relevant keywords Helps search engines crawl and index pages easily Distribute page authority (link juice) across the site Improves user experience and engagement Link from high-authority pages to new or important pages Avoid excessive linking on a single page Regularly audit and update broken links www.seobasictoadvance.in

14. Backlink Building Earn backlinks from high-authority sites. Guest posts, outreach, and directories help build authority. www.seobasictoadvance.in

15. SEO Tools – Improve Your Website Performance Google Analytics – Track website traffic and user behaviour Google Search Console – Monitor indexing, errors, and performance Ahrefs / SEMrush – Keyword research, backlink analysis, competitor insights Yoast SEO / Rank Math – On-page SEO optimization for WordPress Screaming Frog – Website audit and technical SEO checks Moz – Keyword tracking, site audits, and link analysis Ubersuggest – Keyword ideas, content suggestions, and SEO metrics GTmetrix / PageSpeed Insights – Analyse and improve site speed

16. Common SEO Mistakes Avoid keyword stuffing, duplicate content, poor mobile experience, and ignoring analytics. www.seobasictoadvance.in

17. Advanced SEO Technical SEO Audit – Fix crawl errors & improve site structure Schema Markup – Add rich snippets for better search results Site Speed Optimization – Reduce page loading time Mobile-First Optimization – Ensure mobile-friendly design Content Clustering – Build topic authority Advanced Keyword Research – Focus on long-tail & LSI keywords Internal Linking Strategy – Strengthen key pages Backlink Building – Get high-quality relevant links Core Web Vitals Optimization – Improve UX & SEO performance

18. Practical Quiz What is the difference between on-page and off-page SEO? Name two SEO tools. Why are backlinks important? What is the best keyword for a blog post? How can you write an optimized meta title & description? Can you find on-page SEO errors on a given page? What is the correct alt text for an image? Which is the best internal linking option? How will you analyze backlinks using SEO tools?