SEO Competitive Analysis - Sample Report

araghuwanshi 19,248 views 4 slides Aug 14, 2012
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About This Presentation

SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here ...


Slide Content

COMPETITIVE ANALYSIS REPORT – http://www.example.com

COMPETITIVE ANALYSIS REPORT – EXAMPLE.COM

Keyword Overview
VILLA AMRITA, UBUD VILLAS, BALI VILLAS, BALI ACCOMMODATION

1. On - Page Analysis Report – Example.com

Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5

www.asiarooms.co
m
www.wotif.co
m
www.expedia.com.a
u
www.balispirit.co
m
www.hotelclub.co
m
Index
Content 782000 418,000 1,520,000 441 603,000
URL PR
4 6 4 3 2
Domain
PR 6 6 6 4 3
URL
Backlin
k 771 17,837 50 2 2,159
Site
Backlin
k 170297 212,277 1,328,304 8,588 2,480,326
Domain
Age 12 Years 12 Years 0 Years 0 Years 15 Years
Page
Speed 88 81 83 77 84
Content
Length 1580 1,831 9,461 692 4,347
Alexa
10025 8528 16,351 349,067 10,751

COMPETITIVE ANALYSIS REPORT – http://www.example.com

Page Indexed by Google: (26) The higher the number of pages, better the ranking in Search Engine
Solutions: You can always add more quality pages or content on a regular basis.

URL Page Rank: Looking at the Page Rank of
each URL in the top results can help you
determine how much trust Google has given
to each page and allows you to quickly
compare that data to your own sites. While
Page Rank isn't directly correlated with high
rankings, sites with higher Page Rank high
more often than sites with no Page Rank, so
it works as a quick ballpark metric.

URL Backlink: The number #1 most important
ranking factor is the quantity and quality of a
page's backlinks. Having more backlinks than
everyone else does not necessarily mean you'll
rank higher, but there is a positive correlation
between high backlink totals and high rankings.
Domain Age: Over 95% of #1 result in Google
has a domain that is more than 1 year old.
Trying to outrank a SERP full of old domains can
often prove tricky as domain age is something
that can't be

0
2
4
6
0 2 4 6 8
URL PR
URL PR
0
20000
40000
60000
80000
100000
0 5 10
URL Backlink
URL Backlink

COMPETITIVE ANALYSIS REPORT – http://www.example.com

Content Length: The average Content Length of the front page results is 2,420 words. The #5
result has the lowest word count at 843 words, while the #5 result has the highest word count
at 7667 words. Generally, longer content is correlated with better rankings in the SERPs.
W3C Coding Standards : (19 Errors) We find that your website does not meet W3C (World Wide
Consortium/Internal Standards Organization) coding standards.
Solutions: Need More Inbound links to make the site an attractive link prospect. Link building
will help.


1.1 On - Page Analysis Report – Example.com
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
www.asiarooms.com
www.wotif.co
m
www.expedia.co
m.au
www.balispirit.c
om
www.hotelclub.c
om
Google
PageRank 6 6 6 4 3
Alexa
Ranking 10025 8528 16,351 349,067 10,751
Site
Geolocati
on US US AU US US
Meta
Keyword
tag
hotels,accommodation,c
heap hotels,last minute
hotels,booking,asia
rooms,asiarooms
Great Deals
on Bali
Hotels, Bali
Villas and Bali
Accommodati
on
Bali Hotels, Bali
accommodation,
hotels in Bali
bali resort, bali
health and spa,
bali spirit hotel
Bali hotel, Bali
beach hotel,
hotels in Bali,
Bali hotel
Indonesia,
luxury hotels
Bali, Bali
accommodation.
Heading
Tag 0 5 10 15 6
Link
Popularity 129 213 257 46 461

COMPETITIVE ANALYSIS REPORT – http://www.example.com


Off - Page Analysis Report - Example.com
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5

www.asiarooms.c
om
www.wotif.co
m
www.expedia.com
.au
www.balispirit.c
om
www.hotelclub.c
om
URL Backlink 0 45 50 2 2,159
Domain
Backlink 0 0 0 0 0
Facebook Share 0 9 48 0 24
Twitter 0 0 0 0 0
Google Plus 0 1 0 0 0
Digg 0 0 0 0 0
Delicious 0 0 0 0 0
StumbleUpon.c
om 0 0 0 3 0

Back links Factor: (0) External Link popularity is the count of back links to a website i.e., other
websites linking back to your website. Link popularity is one of the most important criteria for
top rankings
Solution: Greater the number of quality back links boost your site ranking. we recommend conducting a
dedicated linking campaign.