SEO Google Algorithm Updates - TpointTech

SEO (Search Engine Optimization) involves optimizing your website to improve its visibility and ranking on search engines like Google. Understanding Google algorithms is crucial for effective SEO.

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SEO
Updates

2. Google algorithms are the rules that Google uses to rank websites in
search results. Google's complex system retrieves data from pages,
seeks to understand what searchers are looking for, and ranks pages
according to relevance and quality.
SEO (Search Engine Optimization) involves optimizing your website to
improve its visibility and ranking on search engines like Google.
What are the
algorithms of Google

3. 2003 Update
Fritz & Florida
update
Fritz Update
It was introduced in July 2003. With this
update, Google changed its way of updating
the index; now, instead of indexing every
month, it started indexing on a daily basis.
Florida Update
It was introduced on 16 November 2003. It
brought significant change to Google's
algorithm and put an end to the use of
keyword stuffing to manipulate search engine
results.

4. Brandy Update
This update was launched in February
2004. It expanded Google's index and
incorporated Latent Semantic Indexing
(LSI), which enabled Google to
understand synonyms better.
2004 Updates
Austin and Brandy
Updates
Austin Update
It was introduced on 23 January 2004.
This update was some improvements
in the Florida update. It targeted the
on-page spam tactics like invisible text
and meta-tag stuffing.

5. 2005 Update
Bigdaddy
Update
It was rolled out in December
2005. It was an infrastructure
change that brought new
technicalities related to URL
canonicalization, redirects, etc.
It helped Google to prepare for
future developments.
Bigdaddy

6. 2007 Update
Buffy Update
Buffy Updates
It was introduced in June 2007. This update was named in honor of
Google's Vanessa Fox. Matt Cutts said that it was just some minor changes
like the integration of search results with news, images, videos, etc.

7. Caffeine Updates
In August 2009, Google released Caffeine
(Preview), the upcoming infrastructure change to
improve and integrate indexing, crawling, and
range of their search engine index.
2009 Updates
Caffeine and
Vince Updates
Vince Updates
It was introduced in February 2009. It was seen
as a big change that would favor big brands but
Google's Matt Cutts cleared that it was a minor
change focused on ranking signals like trust and
authority.

8. In June 2010, Google updated its caffeine algorithm to introduce a new
web indexing system. It helped Google to improve the speed of the
search engine and integrated crawling and indexing that resulted in a
fifty percent fresher index.
2010 Updates
Caffeine Update
Caffeine Update

9. Panda/Farmer
Update
It was first launched on Feb24 2011.
This algorithm was used to assign a
score to webpages based on the
quality of the content and de-rank the
sites with low-quality content. Its job
was to identify, and de-rank content
farm sites offering thin content or sites
with high ad-to-content ratio.
Back to Agenda
2011 Updates
Panda/Farmer
Update

10. 2012 Updates
It was introduced on 24 April 2012 to target the sites that were
spamming the search results by buying links or using some other
link networks specifically designed to boost rankings. Google
issued warnings through Webmaster tools and penalized the sites
for not following its guidelines.
Penguin Update
Penguin Update

11. Hummingbird 1.0 Update
It was introduced by Google on 20 August 2013 to understand the changing
face of the Web better. It was capable of understanding the intent of long
search terms instead of just recognizing a specific keyword. It helped
Google recognize long-tail search terms and accurately rank answers to
such long-tail keywords. It enabled users to ask questions and get
appropriate answers.
2013 Updates
Hummingbird 1.0 Update

12. This Panda update was introduced on 19 May 2014 to help small websites and businesses
with limited resources. It was a data refresh or a change in the Panda algorithm.
2014 Updates
Panda 4.0, Pigeon, Panda 4.1, Penguin 3.0
Panda 4.0 Update
Pigeon Update
It was rolled out in July 2014, for local businesses. Google said that it would create closer
ties between local and core algorithms so that people could find useful and accurate
information in local search results.

13. It was Google's 27th version of Panda on 23 September 2014. Google said it would help
the search engine identify poor content so that small or medium-sized websites with quality
content could rank better.
Panda 4.1 Update
Penguin 3.0 Update
It was introduced on 17 October 2014. It was just a refresh that helped those websites
boost their ranking that were de-ranked in the previous update (Penguin 2.1).

14. 2015 Updates
Panda 4.2 and Mobile-Friendly Update
(Mobilegeddon)
Mobile-Friendly Update (Mobilegeddon)
Panda 4.2 Update
It was rolled out on 21 April 2015. It made mobile-friendliness an important
ranking factor for mobile searches. Its job was to boost the rankings of
mobile-ready pages to provide quality and relevant content to mobile users.
On 17 July 2015, Google rolled out Panda refresh (Panda 4.2). It has no
immediate effect on rankings. According to Google, it impacted 23 % of
English language search queries.

15. 2016 Updates
Mobile Friendly
Boost Update and
Penguin 4.0
Mobile Friendly Update
It was launched on 12 May 2016 to help mobile-
friendly sites on mobile search.
Penguin 4.0 Update
Penguin 4.0 was announced on 23 September
2016, with a few changes it will be part of the
core algorithm, will update in real-time, and will
be page-specific instead of affecting the entire
domain.

16. 2017 Update
Fred Update
Fred Update
It was introduced on 8 March, 2017 in response to thin, affiliate-heavy,
ad-cantered content. It targets sites or blogs that offer low-quality content
and mainly created to generate revenue through ads.

17. 2018 Updates
In 2018 Google introduced a mobile page speed update to include page
speed as a ranking factor for mobile results. Google said that it would only
affect slow mobile sites.
Mobile Speed Update
Mobile Speed Update

18. 2019 Updates
Site Diversity and BERT Update
Site Diversity Update
It was introduced in June 2019 to improve situations where sites had
more than two organic listings.
BERT Update
It was introduced in June 2019 to improve situations where sites had
more than two organic listings.

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