Seo vs smo

Although their abbreviations differ by only one letter, SEO and SMO are very different.

1. So, you've got a new website. it's good, it’s quick and user-friendly. There’s only one small problem. nobody can find it. If this is often the matter you’re currently facing, you'll have found yourself scouring the web to seek out an answer . If you've got , you’ve presumably been thrown into the world of search engine Optimisation (SEO). This method of digital marketing works to place your website on the front page of Google for search terms that relate to your business. If you’ve delved a touch further, you'll have also encounter a term called Social Media Optimisation (SMO). SMO refers to optimising your social media platforms to bring more traffic to your website. SEO has been around since the introduction of search engines back within the 90’s. SMO, however, may be a relatively new method of driving traffic to your website. Although their abbreviations differ by only one letter, SEO and SMO are very different. This PPT will look at the differences between SEO vs SMO. INTRODUCTION

2. Search Engine Optimisation (SEO) Search Engine Optimisation uses a spread of various methods to form your website rank highly on the program results pages (SERPs). These methods include: Keyword Planning Good Quality Optimised Copy Meta Title & Description Link Building User-Friendly Website What are SEO and SMO?

3. Social Media Optimisation (SMO) Social Media Optimisation may be a digital marketing method which focuses on making your social media platforms engaging enough to bring traffic to the web site . Create Shareable Content Make Sharing Content Easy Providing Value to Users Rewarding Loyal Followers

4. While SEO is very focused on improving your websites and as a result the ability to drive visitors as Google likes - SMO focuses on driving traffic through social media. Both SEO and SMO apply to many frameworks, but they are interrelated. The most important thing for both SEO and SMO is to drive traffic to your website. It makes sense that they should work together to bring the highest amount of traffic possible. Likewise, if you’re spending time and money on SMO, directing people to your website from social media, or trying to realize links from other businesses via social media, then it's important that you simply have a high-quality website with an honest user experience. Driving visitors to an online site with a negative user experience will automatically end up at a very high rate (one page visit). Website user friendliness is part of SEO. Therefore, it is clear that SMO can also be affected by SEO. Do SEO and SMO help one another?

5. Why SEO and SMO Should Work Together SEO may be a fundamental a part of digitally marketing your business and SMO is gaining importance as social media becomes a bigger part of lifestyle . If you are doing one without the opposite , it's likely that your business are going to be left behind. Google changes their ranking factors frequently, so it's important that your social media platforms are fully optimised. the worth of social signals could change within the future, so SMO will ensure you’re prepared if their value increases. Therefore, though they need different methods of driving traffic, every business marketing strategy should ensure SEO and SMO work together consonant to drive as many unique visitors to your website as possible.

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