Serra_Seth_DMBS_PB1_2024-09-2.pdf try number 2

Personal Brand Portfolio

1. Personal Branding Exploration
Project and Portfolio: Week 2
Digital Marketing
September 15, 2024
Seth Serra

2. Career Category:
Starting My CareerAfter Graduation, 2026
Obtain an entry level job within the digital
marketing field at a marketing firm
KPI: Meet with at least five individuals in the
career field and send out my portfolio to at least
fifteen ideal companies by the end of the fourth
quarter in 2026
Short Term Career Goal:
Open my own Digital Marketing firm by the time I
turn thirty years old
Long Term Career Goal: 2035

3. Occupation
Digital Marketing
Potential Job Titles
•Digital Marketing Specialist
•Marketing Director
•Digital Marketing Manager
Profession
Source: OnetOnline and LinkedIn

4. Target Audience
Source: Book Yourself Solid

5. Competition
Overall Online Presence:
Skills and Proficiencies:
Noteworthy Experience:
Education:
Work Experience:Work Experience:
Education:
Noteworthy Experience:
Skills and Proficiencies:
Overall Online Presence:
Brittany Smith Seth
Serra
Part-time content creator for brands such as Influenster,
HISA, and California Naturals while also co-producing a
ministry show.
Bachelor of Media Communication with an emphasis on
Communication and Media Studies
Top skills consist of
communication, Analytics,
Creative Content Creation
13 connections, banner image not yet customized, welcoming
headshot, thorough profile summaries, and several licenses and
certifications.
Past work within the industry including working with big
companies and completing her degree.
None within the designated industry
Currently a student at Full Sail
university enrolled in Digital
marketing, B.S
Was made of the youngest Certified Trainers ever
within a multi-billion dollar company
Certifications in Marketing and Business
Administration
7 connection, no image available, and banner
image is not yet customized
Source: LinkedIn

6. Identity
Golden
Circle
Why? To shed light on products
and people that otherwise
wouldn’t get the recognition they
deserve
How? Landing new customers with my
outgoing and charismatic personality and
marketing their company/products
What? Digital Marketing for a
marketing company
Core
Values:
1.Loyalty
2.Honor
3.Resilience
4.Responsibility
5.Disipline
Vision:
Deliver online marketing of the highest
standard while revolutionizing the
industry in the process.

Guiding Principle:
To improve the world through expert mastery
and courageousness.
Super Power:
Being able to communicate with
anyone and everyone while leaving
them with a lasting impression of
myself.

Passion:
Helping others in difficult situations.
Source: Kaye Putnam

7. I help organizations and individuals advertise their products
and themselves by giving them the recognition they deserve
through digital marketing.
Promise:
Personable Marketing
Position:
Promise & Position

8. Networking
Industry Events
•Digital Summit
October 3-4, 2024 Atlanta, GA
Objective: Elevate your marketing skill set in the heart
of Philadelphia through our workshops and sessions,
that address tactical, practical and strategic ideas from
the best marketing talent in the country.
•DigiMarCon
March 27-31, 2025 Orlando, FL
Objective: Our event delivery format recognizes the collective experience of our
focused and high-level delegate audiences and leverages this into innovative
opportunities for networking and sharing ideas and solutions amongst
professionals in the digital marketing, media and advertising industry gathering
together.
Elevator Pitch:
Have you ever seen a product or idea you thought was great but would never have heard about it if you didn’t stumble upon
it on accident? Well, What I do is find these products or am reached out to by these companies and give them the
recognition they deserve by marketing them online. As a matter of fact, last month I helped build and design a website for a
client of mine and their sales are already up 20% from the time the first reached out to me.
Mentorship:
Seeking a senior marketing executive with at least 15 years of experience in digital marketing; someone willing
to teach and help me grow in the career field
Source: Digital Summit and Digimarcon

9. Digital Marketing
Online ID Calc. Scores
Brand Archetype
•Volume: Zero
•Relevance: Low
•Purity: Average
•Diversity: High
•Validation: High
•Archetype: Hero
•Description: Marketing people
and products through
motivation, confidence, and
discipline while embracing
vulnerability. Using the
challenges that bind us to leave
a lasting impression on the
world.
Digitial Marketing Strategy to Improve Online ID
Scores While Exuding Brand Archetype:
Focus Variables: Volume and Relevance
Type of Content: Online advertistments and self created
website demo’s posted to Facebook, Instagram, and LinkedIn
to drive customer interest
Media Distribution Method: Facebook and Instagram will be used
to promote non-active advertisements including still images and
short videos while LinkedIn will be geared to advanced
wireframes and example websites.
Source: Kaye Putnam

10. Professional Development
Technical Transferable
Public Speaking
Typin
g
SEO
Wire Framing
•Task: Complete advanced level typing task section
on Typing.com
•Org.: Typing.com
•Date: October 2024
•Task: Complete Microsoft Public Relations and
Communications Associate Professional
Certificate through Coursera
•Org.: Microsoft/Coursera
•Date: November 2024
•Task: Complete SEO Specialization course
•Org.: UCDavis/Coursera
•Date: November 2024
•Task: Complete Digital Wireframe course
•Org.: Figma/Coursera
•Date: November 2024
Source: Coursera and Typing.com

11. References
Serra, S. (n.d.-a). LinkedIn login, sign in. LinkedIn. https://www.linkedin.com/feed/
Occupation keyword search. O*NET OnLine. (n.d.).
https://www.onetonline.org/find/result?s=digital%2Bmarketing
Hero brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology
Driven Brand Strategist. (2024, January 24). https://www.kayeputnam.com/brand-
archetype-hero/
Attend digital summit in a city near you!. Digital Summit. (n.d.).
https://www.digitalsummit.com/home/events
UPCOMING DIGITAL MARKETING CONFERENCES. Upcoming Digital Marketing
Conferences. (n.d.). https://digimarcon.com/upcoming-digital-marketing-conferences/
Hero brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology
Driven Brand Strategist. (2024a, January 24). https://www.kayeputnam.com/brand-
archetype-hero/
Microsoft Public Relations and Communications associate. Coursera. (n.d.).
https://www.coursera.org/professional-certificates/microsoft-public-
relations?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_microsoft -
public-relations_coursera_FTCOF_professional-certificates_country-US-country-
CA&campaignid=21525171253&adgroupid=164660689159&device=c&keyword=public+rela
tions+courses+online&matchtype=b&network=g&devicemodel=&adposition=&creativeid=7
07569974207&hide_mobile_promo&gad_source=1&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4n
ye8TBGkVivoSv_4sid0nIPPT9LhC5kgVpYkHcthiM6BWebT7KSxLEaAgLpEALw_wcB
Typing Lessons. Typing lessons - learn to type and improve typing speed free - typing.com.
(n.d.). https://www.typing.com/student/lessons
Search engine optimization (SEO). Coursera. (n.d.-b).
https://www.coursera.org/specializations/seo?utm_medium=sem&utm_source=gg&utm_campai
gn=B2C_NAMER_seo_ucdavis_FTCOF_specializations_country -US-country-
CA&campaignid=20600791652&adgroupid=152484495045&device=c&keyword=seo+course&m
atchtype=b&network=g&devicemodel=&adposition=&creativeid=675614405012&hide_mobile_
promo&gad_source=1&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4nxjplXxMQnvYXz6 -
9gYJwwsZ1LRyCvk_ufWAON_ard -lcjb5vWtulIaAqgyEALw_wcB
Create a digital wireframe with Figma. Coursera. (n.d.-a).
https://www.coursera.org/projects/create-digital-wireframe-
figma?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_google -ux-
design_google_FTCOF_professional-certificates_country-
US&campaignid=12512630840&adgroupid=118346521919&device=c&keyword=ux+designer&m
atchtype=b&network=g&devicemodel=&adposition=&creativeid=504987658726&hide_mobile_p
romo=&gad_source=1&gclid=Cj0KCQjw9Km3BhDjARIsAGUb4ny6IaWLXym_ -Bj4orSvUdxZ_9J-
Q8VYK2eKkta6hcCRL3eV2HVfjzAaAmHvEALw_wcB
LinkedIn login, sign in. LinkedIn. (n.d.).
https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACo
AADoC9RMBYYdOsK7Eu5zTjmnVl9jF6pyMfGo&keywords=Brittany+Smith&origin=ENTITY_SEAR
CH_HOME_HISTORY&sid=wWV
Port, M., & Wallace, J. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most
reliable system for getting more clients than you can handle even if you hate marketing and
selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1