Service_Design_Introduction_Lecture.pptx

Quick doc on introduction to service design

1. Welcome to Service Design Introduction to the lecture and reference book: 'An Introduction to Service Design: Designing the Invisible' by Lara Penin.

2. Defining Service Design Definition: Service Design is the activity of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.

3. Key Principles of Service Design 1. User-centered approach 2. Co-creation 3. Sequencing 4. Evidencing 5. Holistic Thinking

4. The Double Diamond Framework Stages: Discover, Define, Develop, Deliver

5. Essential Tools for Service Design 1. Personas 2. Customer Journey Maps 3. Service Blueprinting 4. Stakeholder Mapping 5. Prototyping

6. Real-World Applications of Service Design Examples from 'An Introduction to Service Design' showing the use of tools in real-world projects.

7. Getting Ready for Research Outline of tasks: Create personas, develop customer journey maps, and begin initial service blueprinting.

8. Preparing for the Workshop Overview of the workshop structure and objectives: finalize the service design, practice presenting design solutions.

9. Questions and Discussion Open floor for questions and discussion on the lecture content and upcoming tasks.

10. Key Takeaways Recap: What Service Design is, core principles, Double Diamond model, and essential tools.

11. Further Reading & Assignments Assigned Reading: Chapters from 'An Introduction to Service Design'. Homework: Start working on personas and stakeholder maps.