Branding
Brandingis a marketing strategy that involves
creating a differentiated name and image often
using a logo and tag line in order to establish a
presence in the consumer's mind and attract and
keep customers.
Outlet Branding ideas
Board
Painting
Display
Shop Gate
Pops materials
WhyBranding
Brand recognition
Which a consumer can correctly identify a particular product or service just by
viewing the product or service's logo, tag line, packaging or advertising campaign.
Brand recall
Brand Recall is the extent to which a brand name is recalled as a member of a
brand, product or service class, as distinct from brand recognition.
Brand Dominance
The height of brand awareness level, the brands dominance the mind and pops up
as first when ever applicable.
Creating Awareness
The strongest brand are managed not for general awareness, but for strategic
awareness. It is one thing to be remembered; it is quite another to be remember for
the right reasons.