Silo App for Retailers

IOS & Android retail apps powered by Silo, oofers brands the opportunity of having their own branded, state of the art, social retail marketplace for smart phones and tablets on a fee per transaction basis.

So now the marketplace concept that's gained more than 1 million likes on Facebook can power your mobile engagement & sales strategy, for little more than the cost of adding a payment gateway to your omni-channel network.

1. Integrated e-commerce solutions
for established retailers

powered by

Silo

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2. What is Silo?

Silo is a native app and SaaS platform built to
seamlessly boost your online e-commerce initiatives
through the power of social commerce targeted
product promotion and inventory driven spot sales.

“Our mission is to solve the frustrations of online commerce that too many retailers
face on a daily basis” - CEO Paul Pearson

3. M-commerce 2016 criteol.

2
v
%
Y

STATE OF MOBILE COMMERCE MI 20%

Key Findings
A tipping point: For the first time, the leading 25% of mobile retallers saw 50%
of their sales from mobile.

Top verticals pull away: Fashion brands extended their lead over other sub-
categories. Sporting Goods and Mass Merchant categories also showed a strong
increase of 23% and 19% year-over-year, respectively.

Apps reign: Apps remain the most efficient channel for retailers, driving a larger
percentage of shoppers down the purchase funnel and converting at 3x the rate
of mobile web.

Winners take all: In mobile commerce, it’s win or go home. Marketers with the
best mobile sites and apps take a significantly larger share of the mobile spoils.

4. What Matters Most to Mobile Shoppers?

To shop wherever, Detailed product info, Same pricing across
whenever they choose ratings & reviews all channels

Gey Came

Exclusive rewards, Personal experience with Seamless navigation
bargains & promos. Social integration & Intuitive search

5. Key Issues

Eric Schmidt, former Executive Chairman of Google once said....“If you don’t have a mobile strategy, you

don't have a future strategy.” This insight is firmly backed by "Think with Google” research, which
shows that since 2010, foot traffic in retail stores has declined by 57% , however the value of every

visit has tripled.

Silo's purpose is to overcome issues hindering omni-channel success. as the retail journey
continues to skew toward mobile in both purchasing and product research. Issues include:

Price Differential

Retailers who are constrained
by pricing differentials
between "in-store" & "online
often lose sales opportunities
to cheaper online
competitors.

Impacting monthly GMV and
necessitating high marketing

and promotion costs to retain
repeat & long term customers.

Cross Promotion

id

The ability to promote
new products or cross
promote products

in response to business

needs, can be costly
& difficult to execute
successfully.

Social Commerce

<

Social commmerce
strategy can be pivitol

in driving sales and
strengthening brand.

But ongoing engagement
through social media
platforms requires
significant time and
investment of resources.

6. The Solution

Your Silo retail apps allow you to push & pr lucts &

engage your customers utilising their own social network, offering

a first class experience on any Apple or Android Phone or Tablet.

7. Apps conversion

rates are unmatched a
o ea
Apps close the deal with Je
consumers delivering more x2 pS
efficient transactions than yA
any other channel. a
7

Not only do apps retain new
users better and sustain a
stronger user base of buyers,
they convert at much

higher rates than either desktop
or mobile web. IBM

pos
DESKTOP

See MOBILE MOBILE
Global Mobile App Performance WEB APPS

Criteo-MobileCommerce-Report-H12016

8. Apps convert 3x more product
viewers than mobile web

Apps dominate at each stage

of the sales funnel.

App users continue to browse
more products and purchase
more than on mobile web &
desktop at every every stage of
the funnel.

Conversion rate for app users,
defined as the number of product

viewers that completed a transaction, =
er En
was 3x that of mobile browsers. a
rate rate
MOBILE MOBILE

Source:

Global Mobile App Performance W A S
Criteo-MobileCommerce-Report-H12016 EB PP:

9. Apps deliver 2x
the new user
retention power
New app user are twice as

likely to return within 30 days
vs. mobile web users.

Higher retention means a
better chance of creating
lifetime consumers.

MOBILE

Source:

Global Mobile App Performance
Criteo-MobileCommerce-Report-H12016
-Net new users only, includes sites that have both a mobile

website and app and over 25% of ecommerce transactions
on mobile, 5% of which come from mobile apps.

-Retention defined as users
returning within 30 days of first visit

10. How does Silo work?

Silo allows you to promotoe your products through your own branded retail application downloadable on
any apple or android smart device. Silo's platform allows you to tailor unique deals , promotions & gain
customer insights that provide clear advantage over competitors.

Whether a platform user is a fashion junkie or a gadget hound, you have the ability to create tailored
campaigns in response to browsing habits, wishlist items or even an upcoming birthday in a user's
own social network.

Your engagement strategy can be fully automated and standing by to trigger instantly based on any
action or event within the platform. Silo allows you to be there, and be relevant at every opportunity,
24 hours a day, 7 days a week..

N

11. How consumers use Silo?

Silo utilises a unique method of customer interaction by asking them to wish on
the products they like and nominate a price they'd be willing to pay.

Using automated perametres set by your management team, offers can be made
in seconds or automated to trigger in response or any sales opportunity.

Offer Fulfil
The platform can automatically
Users of the platform browse, commence a sales campaign in Once accepted, the user pays the
Search and set "wish-prices" response to any specific agreed price and payment is
on product through the IOS predetermined criteria instantly credited to your account
or Android marketplace Apps. including system events, user in preparation for order fulfilment.

actions or geo-location.

12. Why wish?

Allowing users to ‘wish’ a price for a specific product provides signif cant
benef ts whilst also circumnavigating common problems for retailers.

1 Retailers can focus on selling inventory at desirable ‘online rates
without conflicting with difference in ‘in-store’ pricing

=) ‘Wishing’ a price engages the user to focus on the product and
company behind it on a continuing basis

3 The process provides a significant degree of social commerce
penetration through the likes of sharing due to goal fulfilment

© Make Your Wish

A Gh

13. How you use Silo?

Silo offers a f uid connection between
your backend POS and inventory
management system.

This allows you to seamlessly and
automatically:

e Execute consumer ‘wishes’
based on predetermined
Parameters

e Launch product campaigns
and instant offers

© Allocate specif c inventory for
promotion through the
platform

14. Simple and intuitive

Automated Offers
Using flexible parameters

Instant Campaigns ==
In just a few clicks

=
= ==
o User
Detailed Analytics
Reporting Full analysis
Export and sync on-demand

with your current
software

15. Seamless to implement

Implementation of the Silo Retail platform is simplif ed by using our customisable
REST APIs and to link with your existing infrastructure.

Fulfil

Our 24/7 team will alway be
there to help you with any

Our support team will integrate There is no infrastructure
your business processes into change from your side at all.

our platform completely free. Plug and play. questions ontechsical

assistance.

16. Revenue directly to you

Silo is a complimentary tool for your business. Our goal is to assist in
supplementing your existing online initiatives by providing alternative consumer
offerings that lead to high social commerce activity.

17. Close the gap - go mobile

Silo has built an intuitive native
mobile platform focused purely on
user experience and product
discovery.

P4900

Through our linked SaaS platform, Thompson 3 in 1 Mixer
your products will be available for 2
wishing’ in as little as 2 taps.

> Download on the
Google pla

C2 Make Your Wish

18. Thankyou!

We'll follow up with you shortly.
For any quries in relation to this

presentation please contact Gavin
Baird.

$ [phone]
5 [phone]
M [email protected]

(S) gavin.baird7