Simulacra and simulation

This presentation would be much more fascinating if I had voice.

1. GOOGLE People all over the world constantly clicks image search in the hope of getting a quick definition of the desired unknown subject. Before internet, dictionaries helped us visualize the subject. How does GOOGLE interact with cognitive process?

2. SIMULACRA and SIMULATION Simulacra is an image or representation of something. It is a slight, unreal, or vague semblance of something; superficial likeness. Simulacra and Simulation is the discussion of images, signs, and how they relate to contemporaneity . Jean Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is a simulation of reality. Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that anything like reality is irrelevant to our current understanding of our lives.

3. Magritte, This is not a pipe

4. GOOGLE as THE SIGNIFIER Magritte painted the pipe “This is not a pipe” ( Ceci n’est pas une pipe), which seems a contradiction, but is actually true: the painting is not a pipe, it is an image of a pipe. It does not “satisfy emotionally”—when Magritte once was asked about this image, he replied that of course it was not a pipe, just try to fill it with tobacco ! Representation as opposed to communication leads us to a few experiments on GOOGLE.

5. GOOGLE as THE SIGNIFIER Based on GOOGLE image search, the first image in response to typing an unknown word character is replaced with the existing Phoenician sign. Based on Ferdinand De Sussure's Langue and Parole, rules and conventions of language is contradicted with use of the language by GOOGLE. Such duality suggests the superiority of theory over reality, superior over subordinate while deconstructing the Langue. As GOOGLE displays the images from the most popular to the least, collection of this data then turns Google into a signifier.

6. Experiment #1 Huckaback “Coarse, absorbent linen or fabric.” Interruption of Visualization Process Significance of Visualization Process Google.

7. Google Image in Response to Huckaback

8. Result T he most popular image. IT is not the most accurate, does it make it superficial source of information/representation? Saussure’s dual structure is now interrupted or intersects with another structure of data that provides information.

9. Experiment #2 Verbal Definition Eft Newt ” Secondary metamorphic stage for salamanders and newts. The terrestrial form of either newts or salamanders triggered by reproductive and environmental changes. It is the roughening of the animal skin. Color, pattern and texture changes. “ Visualization Google

10. Google Image Search

11. Result Shows the salamander in the second stage. Skips the changes that occur. Representation of reality (not the reality itself) and therefore, it is superficial.