SIP REPORT & PPT GUIDELINES for all 2024.pptx

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1. SIP REPORT & PPT GUIDELINES 2024

2. Contents of Project Report (20-25 pages) Cover Page & Title Page Certificate from Internal guide Certificate from Company Guide Declaration by Student Abstract or Summary Table of Contents List of Symbols, Abbreviations etc. Chapters References or Bibliography Annexure

3. Chapters in Project Report Chapter-I: Introduction, Scope, Objectives, Review of literature, Methodology, Limitations Chapter-II: Company Profile & Industry Analysis Chapter-III: Competitor Analysis Chapter-IV: Customer Analysis Chapter-V: Actual work done, analysis and findings Chapter-VI: Conclusions and Suggestions Bibliography Annexure

4. Chapter-I (5 to 6 pages) Introduction: This is briefing about the topic. Scope: Scope of the study. Review of Literature: 15 to 20 literature review related to the area of research may be given.

5. Chapter-I Objectives: Objectives must be designed on the basis of topic. For a good SIP the objectives should not be more than 3. Each objective will start with the word ‘To’. For example- “To study the profile of customers interested for Mutual Fund”.

6. Chapter-I Methodology: Methods used for the SIP (Data collection methodology – primary/secondary) Sources of data collection (if secondary data used)

7. Chapter-II (Company Profile & Industry Analysis) COMPANY PROFILE : Type of firm, structure of the firm, capital structure HR policy, organization chart Financial performance. Total revenue, operating profit, Net profit, Total Asset, Marketing capitalization. Business Analysis : Basic objective – High sale low margin High margin low sale – High value product - Structure of company - Product details - Price - Place - Promotion - Customer segment - Positioning strategy - Branding strategy (Sources: Secondary data with source name in bibliography)

8. INDUSTRY ANALYSIS : Industry analysis – No. of players, Total Market size, relative share of players, nature of competition (Monopoly, oligopoly, perfect), Differentiation practiced by various players, Barriers in the industry (Entry – Exit). 5 forces of competition – Porters 5 Forces Analysis Emerging trends – PLC, rate of growth, Marketing Dynamics, Changes in need, innovation in technology, changes in regulatory environment. Product features matrix Differential competitor analysis Out of the above mentioned points, use whatever is applicable as per your topic and company. (Sources: Secondary data with source name in bibliography)

9. Chapter III- Competitor Analysis Products of the company compared with products of competitors (Product features matrix) Differential competitor analysis

10. Chap-IV (Customer Analysis) Who is your Customer? (Current and potential customers) (competitor’s customer, non-customer of product category). Who buys, influences and consumers the product. Reference group. Types of customer for your product– Economic, Cognitive, Passive, Impulsive. Specific Factors of your Product influencing CB (Cultural, Social, Personal) What customer buys? (Need satisfying characteristic of your product) How customer buys ? AIDA model of your product. Buying decision making process ,customer involvement, habitual, dissonance Post purchase behaviour . (Sources: Secondary data with source name in bibliography)

11. Where customer buy. B2B, B2C, Online, brick n mortar. Distribution policy: intensive or exclusive. When they buy. Timing of requirement. Customer life cycle, seasonal, festival etc. How they choose (Multi-attribute models, perceptual mapping, conjoint analysis). Why they prefer a Product? Competitive advantage. Value comparison. How do they respond to company’s marketing programs (Sensitivity test) Will they buy again? Satisfaction and delight. CRM method of your company. Emerging trends – Changes in customer profile, cultural changes, and demographic shift. (Sources: Secondary data with source name in bibliography)

12. Chap-V (Actual work done, findings and analysis) Training experience in the organization based on daily diary record maintained during the duration of the internship. Analysis and findings: These are results of research, investigation, survey, etc. These could be in the form of statements or data. Challenges faced and learning from the internship.

13. Chap-VI (Conclusions and Suggestions) Conclusions: These relate to inferences or interpretations reached after a careful study of the findings of the research. Suggestions: These are based on the findings and the conclusions. The recommendations offer the reader/appropriate authorities to base their decisions related to various issues involved in the project.

14. Bibliography Examples: 1. Shapiro, A. H., The Dynamics and Thermodynamics of Compressible Fluid Flow - Vol.1, The Ronald Press Company, New York, 1953, p.383-384. 2. Jiang, Z., Takayama , K., and Skews, B. W., “Numerical Study on Blast Flow Fields Induced by Supersonic projectiles Discharged from Shock Tubes,” Physics of Fluids, Vol.10, No.1, 1998, pp.277-288.

15. Annexure Any data relevant to research and not accommodated in the report. For example : The questionnaire used in the study.

16. REPORT FORMAT: The text should be typed on standard white paper of A4 size. Font style used should be Times New Roman and font size should be 12 pt. One side printing is to be followed for the entire report. Double spacing is required on both the title page and throughout the paper. Margins should be 1’’ cornering all sides of the page. Paragraph indentation should be set to one half inch from the left side of the page. Each page should have a page header consisting of the running head and the page number as typed on the title page in all capitals. The report should be limited to 20-25 pages.

17. BINDING DETAILS : A copy of the report is to be submitted to the placement cell. The report should be in hard binding. Spiral bound report shall not be accepted. The cover page of the report, internal guide certificate and declaration pages shall adhere to the format prescribed by the institute.

18. GUIDELINES FOR MAKING THE PPT: The PPT should contain the topic, objectives, key findings, conclusions and suggestions. A maximum of 10 slides can be used for making the PPT.