Slice presentation

1. SLICE JUICE Under Umbrella of Marketing Mix, Positioning,Repositioning,Recommendations .

2. Presented By: Rana Hassan Javad 022 MMKT  Imran Khan 002 MMKT Hairs Kamran 024 MMKT  Ali Abbas 001 MMKT   Presented to: SIR GOHAR PIR ZADA

3. Parts of Presentations Group Profile Leadership Vision & Mission Nature of Business Product Line Competitor Market Share Positioning Marketing Mix & Finding Product Price Place Promotion Recommendations

4. PEPSICO INTERNATIONAL Group Profile Leadership Vision & Mission Nature of Business Product Line Competitor Market Share Presentation Part 1

5. GROUP PROFILE PepsiCo Inc. is an American multinational food and beverage corporation Headquartered in Purchase, New York , United States. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. Annual net revenue of $43.3 billion . PepsiCo is the second largest food & beverage business in the world based upon net revenue . Presentation Part 1

6. PepsiCo Leadership Indra Nooyi is an Indian American business executive and the current Chairman and Chief Executive Officer of PepsiCo. Source: http://www.slideshare.net/swatiknp/pepsi-ppt

7. VISION Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. MISSION "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. VISION & MISSION

8. Interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo's product lines generated retail sales of more than $1 billion each product. Company's products were distributed across more than 200 countries . NATURE OF BUSINESS

9. PRODUCT LINE COMPANY Interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products . PRODUCT LINE

10. MAJOR COMPETITORS Globally: PepsiCo's main competitors is Coca-Cola Dr. Pepper Snapple Kraft have recently streamlined operations and increased their marketing expenditures in order to be the top processed-food manufacturer. Source: http://www.bukisa.com/articles/216798_pepsico-competitors-analysis Locally: PepsiCo's Locally competitors is Coca-Cola Nestle Engro Foods Shezan Gourmet Country Juice Major Player of the Market

11. MAJOR COMPETITORS CON’T Source: http://www.accuval.net/insights/industryinsights/detail.php?ID=142 Soft Drink Brands Market Share Internationally

12. MAJOR COMPETITORS CON’T Soft Drink Brands Pepsi Vs Coke Market Share Internationally Source: http://kninn.blogspot.com/2010/06/market-share-of-coke-vs-pepsi.html Soft Drink Brands Pepsi Vs Coke Market Share Pakistan

13. SLICE JUICE Positioning, Marketing Mix, Segmentation & Targeting Weak areas, Loop holes, & Our Recommendations. Presentation Part 2

14. MARKET POSITIONING SLICE JUICE Previous Positioning Strategy Previous Strategy based upon: Freudian Theory Sensation Pure Mango ?

15. Sensation Based Freudian Theory Slice Juice AD

16. Previous Marketing P’s Product Packaging was not differentiated & unique. Almost similar as competitors brands.

17. Product Packaging was not Differentiated Previous Marketing P’s

18. Price Introductory price was Premium……Rs. 25. Competitors Price was Just Rs. 10 to 15. Premium Price was one of the cause of product failure. Previous Marketing P’s

19. Place Availability covered almost half of Pakistan. Through Appropriate Channels Hyper Malls Super Stores General Stores Grocery Stores Tobacco Shops Previous Marketing P’s

20. Promotion Advertising Bill Boards Print Media TV Ads Previous Marketing P’s

21. Repositioning Strategy Mangotainment Aaaaammmmm……….. Ka Chaska Proposed Repositioning Strategy & Marketing Mix

22. Marketing P’s Product: Differentiate the product on packaging Price: Economy Price (Market Penetration strategy) Place: Through all channel with massive distribution Proposed Repositioning Strategy & Marketing P’s

23. Marketing P’s Promotion: Promote with trade discounts Social Events School / College & Road Activities Co-Branding with Pepsi, Mirinda Revised Advertisement Campaign Proposed Repositioning Strategy & Marketing P’s

24. Demographic Basis: Lower, Lower Middle, Middle class income Groups Segmentation

25. Target Market Children Teenagers Youth Old Targeting

26. We as team recommend our Re-Position strategy along with developed Marketing Mix for Slice, ensuring its presence by getting 1 to 2 % market share. THANK YOU Recommendations

27. YOU ARE WELCOMED TO ASK QUESTIONS