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Global strategies

1. Strategic Management Presentation Topic: Global Strategy Presented by : Pandey Arpita ( 237990592035 ) Tiwari Shraddha ( 237990592070 ) Thakkar Tisha ( 237990592069 ) Shaikh Rushan ( 237990592062 ) Jani Nisha ( 237990592018 )

2. What is Global Strategy? Global strategy refers to the plans and actions companies take to compete and succeed in international markets. It involves expanding business operations across borders, adapting to different markets, and managing global competition. A global business strategy serves as a blueprint for organizations seeking to expand their operations beyond domestic borders. It encompasses a holistic approach that considers market dynamics, cultural nuances, and regulatory frameworks to formulate a plan that optimizes opportunities while mitigating risks in the global arena.

3. Global Standardization Strategy: This strategy revolves around offering uniform products and services across diverse markets, with minimal customization to cater to local preferences. Embracing this approach enables companies to leverage economies of scale and maintain a consistent brand image. Ex. Apple sells the same iPhones across the world

4. Localization Strategy:   In contrast to standardization, localization involves tailoring products, services, and marketing strategies to align with the cultural sensitivities and preferences of specific markets. A study by Common Sense Advisory reveals that 56.2% of consumers prefer purchasing products in their native language, underscoring the importance of localization. Ex . MacDonald’s

5. Transnational Strategy:   This strategy blends elements of both standardization and localization, aiming to strike a balance between global integration and local responsiveness. Ex. Unilever ( Lux Soap) International Strategy:   Companies pursuing an international strategy operate in multiple countries with minimal customization. They often focus on exporting products or establishing a presence through partnerships or acquisitions. Ex. Google

6. Globalization Strategy:   This strategy seeks to establish a cohesive global presence by integrating operations across various countries. Companies adopting this approach typically exhibit a centralized decision-making process and a strong corporate culture.

7. Why is a Global Business Strategy Important? A global business strategy is crucial for organizations looking to expand their presence and thrive in today's interconnected world. It serves as a roadmap, guiding companies on how to navigate the complexities of international markets and make informed decisions that drive growth and profitability. This strategy enables companies to expand their market reach by tapping into new and diverse markets, diversifying revenue streams, and staying ahead of the competition by understanding market trends and consumer preferences. Additionally, a global strategy allows companies to mitigate risks by spreading them across different markets and provides access to a larger talent pool globally. Overall, a well-crafted global business strategy is instrumental in positioning companies for sustainable growth and success in the global marketplace.

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9. Challenges in Global Strategy Cultural Differences Regulatory Barriers Currency Fluctuations Political Risks Competition

10. Global Strategy Examples from Top Companies Apple Inc.:  Apple's global strategy focuses on product innovation and brand loyalty. By consistently introducing innovative products and creating a strong brand image, Apple has expanded its presence worldwide. According to Apple, its revenue from international markets accounted for 61% of the quarter’s revenue in 2020. McDonald's Corporation:   McDonald's global strategy emphasizes localization. The company adapts its menu and marketing strategies to suit local tastes and preferences. This approach has helped McDonald's become one of the most recognized and successful global brands. According to McDonald's 2021 Annual Report, nearly 75% of its restaurants are located outside the United States.

11. Toyota Motor Corporation:   Toyota's global strategy emphasizes quality and efficiency. The company is known for its reliable and fuel-efficient vehicles, which appeal to customers worldwide. Toyota has a strong presence in various international markets, with sales offices and manufacturing plants strategically located around the globe. Coca-Cola Company:   Coca-Cola's global strategy revolves around brand consistency and marketing. The company maintains a consistent brand image and marketing message across different markets, while also adapting its products to suit local preferences. According to Wikipedia, Coca-Cola operates in over 200 countries and territories worldwide.

12. Indian Companies with Successful Global Strategies Tata Motors: Acquired Jaguar Land Rover, establishing a strong presence in the global automobile market. Infosys: Provides IT services worldwide and has built a strong global reputation. Bharti Airtel: Expanded into Africa, becoming one of the leading telecom operators in the continent.

13. India's Role in the Global Economy Manufacturing Hub: With initiatives like "Make in India," India is becoming a manufacturing powerhouse, attracting global companies. IT and Services Sector: India is known for its IT services, with companies like Infosys, TCS, and Wipro leading the way. Startup Ecosystem: India has a thriving startup ecosystem, with many tech startups expanding globally (e.g., OYO, Zomato).

14. Case Study: Maggi's Global Strategies Global Standardization Strategy: Maggi offers standardized products like 2-minute noodles globally, ensuring consistent taste and convenience across markets. Localization Strategy: In India, Maggi adapted its Flavors (e.g., Masala) to suit local preferences and repositioned its target audience from working women to children.

15. International Strategies: Maggi expanded into new markets, starting in Switzerland and later launching in India, adapting to each country’s unique market dynamics. Global Strategies: Nestlé leveraged Maggi’s global brand recognition, using integrated marketing and promotions (e.g., TV ads, promotions) to solidify its position as a global leader in convenience foods. Transnational Strategy: Maggi balances global efficiency with local responsiveness by maintaining core product consistency while customizing offerings for regional markets.

16. Conclusion Global strategies such as those implemented by industry leaders like Apple, McDonald's, and Toyota show that tailoring approaches to fit specific markets ensures not only profitability but also strong brand loyalty. Companies with clear strategies that adapt to global and local demands can navigate challenges and capitalize on international growth opportunities .