Smart Highway-Innovation

Presentation of the innovative idea of Smart Highway, developped by Studio Roosegaarde

1. Smart Highway English V Marketing and Communication Angeli Souzana Pouli Aglaia Supervisor : Dr. Irene Chiotis-Leskowich Athens, December 9 2013

2. Specific Purpose Describing the five-step plan for modernizing roadways Outline I.Introduction II.Involved Companies III.Designer IV.Technical Characteristics V.General Benefits VI.Press -Awards VII.Realization VIII.Conclusion

3. Introduction

4. “If the road could talk to you, what would it say ?”

5. Roads Re-imagined Interactive and sustainable roads “Communication” with the driver Automatic adaption to traffic situation and weather conditions

6. Involved Companies

7. Studio Roosegaarde concept & design Design Studio of Daan Roosegaarde Interactive Design Lab Founded in 2006 Netherlands and China

8. Heijmans engineering Property development, building and i nfrastructure company Founded in 1923 Netherlands, Belgium and Germany

9. Designer

10. Daan Roosegaarde Dutch artist and innovator “Techno-poetry” Essene of design

11. Technical Characteristics A. Glow-in-the-Dark Road B. Dynamic Paint C. Interactive Lights D. Induction Priority Lane E. Wind Light

12. A.Glow -in-the-Dark Road Glowing Lines Lens that absorb light at daytime and release the energy at night Inspiration jelly fish

13. B. Dynamic Paint Temperature sensitive paint Snowflakes visible only when it’s cold

14. C. Interactive Lights Sensors to detect an approaching car The light becomes brighter as the car approaches Lights dim as the car passes away

15. D. Induction Priority Lane Priority lanes that charge electric cars Embedded coils

16. E. Wind Light T urbines and generators powered by the wind 100 kilometers from the driver's view

17. Benefits

18. Cost-effective Magic Landscape Environmentally friendly recourses Sustainable

19. Cost-effective Magic Landscape Environmentally friendly recourses Sustainable

20. Interaction between viewer- space Can be implemented on existing roads Innovative design

21. Critics

22. Critics Not been tasted for safety yet Require great public funds

23. Press-Awards

24. Press The Netherlands Corporate News The New York Times The Japan Times The Telegraph Reuters Discovery Channel BBC etc.

25. Awards Index Award 2013 Community Category People’s Choice Award of CNN,2013 Accenture Innovation Award 2013 Tim Innovation Award Best Future Concept 2012 at Dutch Design Award

26. Realization Belgium, Netherlands Pilot Project : Brabant, Dutch province Glowing-Lanes Mumbai or Cape Town/Johannesburg Similar Projects in USA and Germany

27. C onclusion

28. People always had the desire to customize, personalize their environments Sparks future innovation around the way people drive and live The technologies used is not so breakthrough but what’s really innovative is the idea of adapting these technologies on modern highways?????

29. Bibliography

30. http://www.studioroosegaarde.net/project/smart-highway/ http://www.studioroosegaarde.net/project/smart-highway/stories/#459 http://uk.reuters.com/video/2013/01/25/dutchman-brings-glow-to-night-driving?videoId=240755570 http://www.studioroosegaarde.net/project/smart-highway/photo/#smart-highway http://www.nytimes.com/2013/04/28/automobiles/from-holland-bright-ideas-for-highways.html?_r=2& http://designtoimprovelife.dk/if-the-road-could-talk-to-you-what-would-it-say/ http://www.accenture.com/Microsites/innovationawards/Pages/index.aspx http://www.studioroosegaarde.net/info/about-daan/ http://www.treehugger.com/sustainable-product-design/index-award-winner-smart-highway.html http://www.dezeen.com/2013/09/02/smart-highway-project-triumphs-at-index-award-2013/ http://www.popsci.com/technology/article/2013-04/smart-highway http://en.wikipedia.org/wiki/Daan_Roosegaarde https://www.facebook.com/DaanRoosegaarde https://www.facebook.com/HeijmansNL

31. Innovative design Can be implemented on existing roads Interaction between the viewer and the space

32. Questions?