Snapchat Advertising Sales Deck

Snapchat Advertising Sales Deck

1. Snapchat is the best way
to reach 13 to 34 year-olds.

2

2. More than

60”

of U.S.13 to 34

year-old
smartphone
users are
Snapchatters.

3. 2+
Billion

video views

every day on
Snapchat.

4. Why Get Perspective

Snaps provide a personal window into the way you

1 3 to 3 4 and your friends see the world.
Year-Olds Be Here, Now

Stories are updated in real-time and expire after 24 hours.

Love
Express Yourself
Snapchat mire sento mean

there is no need to curate an everlasting persona.

5. Why
Brands
Love
Snapchat

The Best Mobile
Video Platform

“The whole notion of turning your phone on its side
to watch a video is awkward and a bit of a hassle...
Our findings have convinced us that we need to move
even more aggressively to develop vertical content.”
@ son Stunderg, ceo Dasy Mas

Snapchatters

“They have a massive audience that’s passionate and
engaged, but it’s not one that CNN is reaching on a
day-to-day basis.”

© -Ancrow more, CN Digital General Manager

Curated Context

“[Snapchat] offers something unique in the world
of mostly-broadcast, feed-centric social media—
intimacy at scale.”

M Age -Vietor Pineiro, AdAge

6. Nearly

P 100 Million

daily active Snapchatters
and growing.

7. Snapchat Monthly U.S. Users

1310.17
year-olds

18 to 24
year-olds

A young

25 to 34
year-olds

audience.

35 to 54
year-olds

554
year-olds

9. Made for Mobile

Up to 9x completion rate
compared to horizontal mobile video

10. = Immersive Video, L
| eo Curated Context, No Pre:

11. Snapchat

100% Viewable,
Full-Screen, with Full Attention

12. Daily Minutes Spent on Screens
(in the U.S.)

| Vertical Screens

600 >
Horizontal Screens

Vertical ads
for vertical
screens.

| > |
2015

2011

13. m

(=)

(=)

(=)

al

14. Up to

8 U.S. 13 to 34
year-olds view

Live Stories vs. TV

for similar events

15. Geofilters

Dynamic art for different places.

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