SOBATWAY for Organization Transformation

SOBATWAY offers organizations a structured approach to effectively strategize, organize resources, influence behavior, accelerate progress, and ultimately transform their operations for long-term success.
By using the SOBATWAY model, organizations can address the various dimensions of change—strategic, structural, cultural, operational, and sustainable—ensuring a holistic approach that increases the likelihood of successful transformation.

1. SOBATWAY for
Organization
Transformation
Seta A. Wicaksana
www.humanikaconsulting.com

2. Seta A. Wicaksana
0811 19 53 43
[email protected]
•Business Psychologist
•Pendiridan DirekturHumanikaConsulting dan hipotest.com
•PenulisBuku: SobatWay (2016), Industridan Organisasi: PendekatanIntegratifdalam
menghadapiPerubahan(2020), Human FaktorEngineering: IntegratifDesain Manusia
dan LingkunganKerja(2021), PsikologiIndustridan Organisasi(2021), PsikologiUmum
(2021), ManajemenPengembanganTalenta(2021), PIODiagnostik: PengukuranPsikologi
di LingkunganKerja(2021), TransformasiDigital: PerspektifOrganisasi, Talentadan
BudayaOrganisasi(2021), PsikologiPelayanan(2021) dan PsikologiKonsumen(2021),
PsikologiBisnis1 dan 2 (2022), Assessment Center(2024)
•PengalamanProfesional:
•Wakil Dekan2 FakultasPsikologiUniversitas Pancasila
•AnggotaKomiteKebijakan, PengelolaanOrganisasidan SDM di BPJamsostek
•AnggotaKomiteNominasidan Remunerasidi Askrindo(BUMN)
•SekertarisProdi MM Universitas Pancasila
•KepalaPusat kajianPsikologiBisnisdan kewirausahaanFakultasPsikologiUP
•Certified of Assessor Talent Management
•Certified of Human Resources Management (Reward Management)
•Certified of Human Resources as a Business Partner
•Certified of Risk Professional
•Certified of HR Audit
•IlmuEkonomidan Manajemen(MSDM) S3 Universitas Pancasila
•FakultasPsikologiS1 dan S2 Universitas Indonesia
•SekolahikatandinasAkademiSandi Negara

3. Menu
1.Introduction to SOBATWAY
2.Understanding Strategy in
SOBATWAY
3.Organizing for Transformation
4.Behavioral Change in SOBATWAY
5.Accelerating Transformation
6.Transforming the Organization with
SOBATWAY
7.Case Studies and Success Stories
8.Conclusion and Next Steps

4. Introduction: Why
SOBATWAY
•SOBATWAY offers organizations a
structured approach to effectively
strategize, organize resources,
influence behavior, accelerate
progress, and ultimately transform
their operations for long-term
success.
•By using the SOBATWAY model,
organizations can address the
various dimensions of change—
strategic, structural, cultural,
operational, and sustainable—
ensuring a holistic approach that
increases the likelihood of successful
transformation.

5. Introduction: What is
SOBATWAY?
SOBATWAY is a comprehensive framework
focusing on Strategy, Organization, Behavior,
Acceleration, and Transformation to drive
organizational change and transformation.
The purpose of SOBATWAY is to provide a
comprehensive framework that helps
organizations strategically plan, organize their
resources, influence behavior, accelerate
change initiatives, and ultimately transform
the organization for long-term success.

6. Understanding Strategy: Key
Elements of SOBATWAY
Strategy
The key elements of the SOBATWAY strategy
include strategic planning, organizational
structure alignment, behavior modification,
acceleration of growth initiatives, and
transformational change management
processes for successful organization
transformation.

8. Understanding Strategy:
Aligning Strategy with
Objectives
Aligning Strategy with
Objectives ensures
that an organization's
overall direction and
goals align with its
strategic plan, thus
fostering successful
transformation within
the organization.

9. Understanding Strategy: Executing Strategy
in SOBATWAY
Executing strategy in SOBATWAY involves implementing plans and
initiatives that align with the organization's goals, structure, culture,
and processes to drive successful transformation

10. Organizational Effectiveness
Workforce Staffing
Workforce Development
Workforce
Management
Strategy: Mission, Vision and
Business Model
StructureCulturePeopleResourcesOperational
VUCA DIGITAL AGILE DATA SCA
INNOVATI
ON
HAPPINE
SS
ENGAGE
MENT
Challenges Opportunity
Strategic
Talent Management
HIGH PO
Job Analysis
Acquisition
Selection
Onboarding
T & D
Career Mgt
Leadership Dev. Prog
Prog Evaluation
Job Design
Emp. Engagement
Team Effectiveness
Change Mgt
Performance Mgt
Compensation
Workforce Planning
Prog Evaluation
Role of Future
Leader
Positive energy/attitude
An entrepreneurial spirit
Innovation or creativity
A commitment to culture and mission
Effective communication skills
Integrity
Teamwork
Leadership
Potential for growth
Job expertise and skills
Commitment to deliver
A strong work ethic
Decision-making skills
A customer focus
Strategic
Partner
Change
Agent
Administrati
ve Expert
Employee
Champion
Strategic Focus
Process People
Operational Focus
Integrated Talent
Management Program for
Future Leader
(Wicaksana, 2022)

11. Organizing for
Transformation: Structuring
the Transformation Team
•Structuring the
Transformation Team involves
strategically organizing
individuals with diverse skills
and expertise to drive
behavior change, accelerate
progress, and successfully
transform the organization
under the SOBATWAY
framework.
•Under the Organizing for
Transformation section of
SOBATWAY, roles and
responsibilities involve
strategically planning,
organizing resources
effectively, influencing
behavior change, accelerating
progress towards goals, and
ultimately transforming the
organization to achieve
sustainable success.

12. Organizing for
Transformation:
Change Management in
Transformation
Change Management in Transformation under the
Organizing for Transformation section of SOBATWAY
involves implementing strategies and processes to
effectively transition an organization from its current
state to a desired future state through careful planning,
communication, and stakeholder engagement.

13. Behavioral Change: Cultural Shifts in SOBATWAY
Cultural shifts in SOBATWAY refer to the changes in attitudes, beliefs, and
behaviors within an organization as a result of implementing the Strategy,
Organize, Behavior, Accelerate, and Transform framework for organizational
transformation.

14. Behavioral Change:
Employee
Engagement
Employee engagement under the Behavioral Change in
SOBATWAY involves encouraging employees to actively
participate, adapt, and embrace new ways of working
to drive organizational transformation.

15. Behavioral Change:
Leadership
Leadership in
Behavioral Change
within the SOBATWAY
framework is essential
for driving
organizational
transformation by
guiding and
motivating individuals
to adopt new
behaviors that align
with strategic goals.

16. Accelerating
Transformation:
Agile Approach
•The Agile Transformation
Approach focuses on
implementing iterative and
collaborative practices to increase
flexibility and responsiveness
within the organization, promoting
continuous improvement.
•To speed up change processes
within an organization, it is
essential to streamline
communication channels,
encourage buy-in from all levels of
the organization, and implement
agile project management
techniques.

17. Accelerating
Transformation:
Measuring
Measuring Transformation
Acceleration involves
analyzing the speed and
effectiveness of
implementing the SOBATWAY
framework to drive
organizational change and
achieve transformation goals.

19. Transforming the
Organization:
Integration of
SOBATWAY Principles
The integration of SOBATWAY principles under
the Transforming the Organization with
SOBATWAY section ensures a comprehensive
approach to implementing strategy, organizing
resources, shaping behavior, accelerating
processes, and ultimately transforming the
organization for successful organizational
transformation.

20. Transforming the Organization: Scaling
Transformation Efforts
Scaling transformation efforts involve
expanding and implementing the
SOBATWAY framework across all
levels of the organization to drive
successful organizational change.

21. Transforming the
Organization: Embedding
SOBATWAY in
Organizational DNA
Embedding SOBATWAY in
Organizational DNA means
integrating the strategy,
organization structure,
behavior, acceleration
tactics, and transformation
mindset of SOBATWAY into
the core identity and
operations of the organization
to drive successful
transformation.

22. Case Study: PT KAI
•PT Kereta Api Indonesia (KAI) is a state-owned enterprise
responsible for managing and operating the railway system in
Indonesia. Over the years, PT KAI has undergone significant
transformation to enhance its service quality, efficiency, and
competitiveness, particularly in the face of growing demand for
reliable and safe transportation services.
•Before the transformation, PT KAI faced several challenges:
•Aging Infrastructure: Many of the rail networks and trains were
outdated, leading to frequent delays and safety concerns.
•Customer Service Issues: There were frequent complaints
regarding ticketing, service delays, and overall customer
experience.
•Operational Inefficiencies: The organization struggled with
inefficiencies in operations, including maintenance,
scheduling, and resource management.
•Limited Technological Adoption: The lack of modern
technology hindered PT KAI's ability to optimize its services
and meet customer expectations.

23. Strategy
•Objective: PT KAI aimed to enhance its
operational efficiency, customer satisfaction,
and overall service quality by adopting a
customer-centric and technology-driven
approach.
•Initiatives:
•Customer Experience Focus: Shifted
strategy to prioritize customer experience,
with an emphasis on punctuality, safety,
and convenience.
•Technology Integration: Invested in digital
solutions, such as an online ticketing
platform and mobile applications, to
improve customer accessibility and
streamline operations.
•Expansion: Planned strategic expansions
of rail networks and services to
underserved areas, aiming to increase
market share and improve nationwide
connectivity.

24. Organizing
•Objective: Align the organizational structure to support the
new strategic objectives, ensuring agility and
responsiveness to market changes.
•Initiatives:
•Departmental Restructuring: Established new
departments such as Digital Transformation and
Customer Service to drive innovation and improve
customer relations.
•Decentralization: Empowered regional units with
greater autonomy to make decisions based on local
needs, enhancing responsiveness and operational
efficiency.
•Talent Management: Focused on recruiting and
retaining top talent, with an emphasis on digital skills
and customer service expertise.

25. Behavior
•Objective: Foster a culture that supports the
strategic goals and encourages continuous
improvement and innovation.
•Initiatives:
•Employee Engagement: Introduced
programs to engage employees in the
transformation process, including regular
training, workshops, and feedback
sessions.
•Culture Change: Promoted a culture of
accountability and customer-centricity,
encouraging employees to take ownership
of their roles in improving service quality.
•Incentives: Implemented performance-
based incentives to motivate employees
to align their behavior with organizational
goals, particularly in areas like safety and
customer satisfaction.

26. Accelerate
•Objective: Speed up the implementation of
strategic initiatives to gain a competitive edge
and rapidly improve service quality.
•Initiatives:
•Agile Project Management: Adopted
agile methodologies to accelerate the
rollout of new digital platforms, such as
the online ticketing system and real-time
tracking apps.
•Quick Wins: Focused on achieving quick
wins in areas like punctuality and
customer service to build momentum and
demonstrate the impact of the
transformation.
•Partnerships: Formed strategic
partnerships with technology firms to
accelerate digital transformation and
bring in expertise for faster
implementation.

27. Transform
•Objective: Achieve sustainable change that
embeds the new strategy, culture, and
processes into the organization, ensuring long-
term success.
•Initiatives:
•Continuous Improvement: Established
mechanisms for continuous feedback and
improvement, such as customer
satisfaction surveys and regular
operational reviews.
•Sustained Investment: Committed to
ongoing investment in technology and
infrastructure to maintain and enhance
the improvements made during the
transformation.
•Legacy Building: Worked to embed the
new customer-centric culture and digital
practices into the core of PT KAI’s
operations, ensuring that the
transformation endures beyond initial
implementation.

28. Key Takeaways
The key takeaways from SOBATWAY under the
Conclusion and Next Steps section for
organization transformation include
implementing a clear strategy, organizing
resources effectively, shaping desired
behaviors, accelerating change initiatives, and
ultimately transforming the entire organization
to achieve long-term success.
PT KAI's transformation using the SOBATWAY
model demonstrates how a comprehensive
approach can successfully align strategy,
organization, behavior, and accelerated
initiatives to achieve meaningful and lasting
change. By focusing on these elements, PT KAI
has been able to improve its service quality,
operational efficiency, and customer
satisfaction, positioning itself as a modern and
competitive transportation provider in
Indonesia.

29. Next Steps for Implementation and
Continuous Improvement
The next steps for implementation under the Conclusion and Next Steps section for SOBATWAY
(Strategy, Organize, Behavior, Accelerate, and Transform) involve developing a detailed action plan
outlining specific goals, timelines, and responsibilities to ensure successful organizational
transformation.
Continuous Improvement in Transformation under the Conclusion and Next Steps section for
SOBATWAY (Strategy, Organize, Behavior, Accelerate, and Transform) involves ongoing monitoring
and evaluation of the implemented changes to ensure that they are effective and efficient in driving
organizational transformation.

30. LEARNING
AND GIVING
FOR BETTER
INDONESIA
www.humanikaconsulting.com