Social buzz Data Analytics ppt.pdf

1.virtual experience program hosted by Accenture, providing insights into MNC dynamics and the role of a data analyst.
2.data cleaning, storytelling, and client presentation, using tool Excel and power point.

1. Exploring
SocialBuzz:
AData–driven
AnalysisProject
ByAccenture

2. Today'sagenda
Projectrecap
Problem
TheAnalyticsteam
Process
Insights
Summary

3. Project
Recap
Briefinfoabout the client’scompany:
•Social Buzz isaSocial media andcontent creation
company.
•Overthepast 5years,SocialBuzz hasreachedover
500millionactive user eachmonth.
Whywe?
•IPO PreparationRoadmap: SmoothlyNavigating
thePathtopublic offering.
•Scalingsolutionfor small companies: Empowering
growththroughexpert guidance.
•Data best practicesfor managingmassive datasets:
Learning fromcorporate leaders.

4. Problem
•Scalingchallenges:
Rapidgrowth
Strainedresources
Infrastructurecomplexity
•Datamanagementchallenges:
Untructureddata
Technologyrequirements
Datainsight.
•IPOpreparationchallenges:
Limitedresources
Lackofexpertise

5. The
Analytics
team
AndrewFleming
ChiefTechnicalArchitect
MarcusRompton
Seniorprinciple
AmirthaRadhaKrishnan
DataAnalyst

6. Process1
2
5
4
3
Dataunderstanding
Datacleaning
Datamodeling
Dataanalysis
Uncoverinsights

7. Insights
16
Unique
categories
1897
Reactions to
“Animals”post
January
Monthwithmostposts

10. Summary
•ANALYSIS
AnimalsandScienceare thetwomostpopularcategories
of content,showingthat people enjoy“real-life” and
“factual”content the most.
•INSIGHT
Foodisacommontheme withthetop5 categorieswith
“Heathy Eating” ranking the highest. This may give an
indication to the audience within your user base. You
couldusethisinsight tocreate acampaignandwork with
healthy eatingbrandstoboostuserengagement.
•NEXTSTEP
thisad-hocanalysisisinsightful.Butit’stimetotake
thisanalysisintolargescale productionfor real-time
understanding of your business.Wecanshow you how to
dothis.

11. ANYQUESTIONS?
Thankyou!