Social Media Day- Presented by: Corey Perlman

Authentically Social: Breakthrough By Being You

1. Corey Perlman
@CoreyPerlmanSpeaks

2. •Let’s Connect!
•LI: CoreyPerlman
•IG: @CoreyPerlmanSpeaks
•Negative feedback?
Before we begin…

4. •Multiple chapters
•A variety of content
•A cast of characters
Become Authentically Social

9. Where are we seeing results?

13. THE 3-SECOND TEST

15. •Uses stock photos
•Is a one-trick pony
•Sales-y
•Zero engagement

16. •4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares

17. Best Practice:
Have a Content
Calendar

18. ATTRACT
NURTURE
SELL
Non Follower Audience
They don’t know you
50% of your content
REELS
Follower Audience
Here’s what I offer
Build, Like, Trust
20% of your content
STORIES
Follower Audience
Learn from me
30% of your content
CAROUSELS

21. Best Practice:
Instead of creating
content, capture it!

22. Best Practice:
Let your customers
do the talking.

23. Best Practice:
Always use
captions

24. Best Practice:
Always Add
Reel Covers

27. Additional Heroes
•Your community
•Your partners
•Your team
•Your pets!

29. •10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.

30. Get Beyond the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4

32. •15 min a day, 2x per week
•The best kind of reminder
•Algorithm boost
LinkedIn’s Currency

33. Best Practice:
Be Yourself…
At Work.

35. Thank You!

37. Thank You!
[email protected]
LI: CoreyPerlman
IG: @CoreyPerlmanSpeaks