Social Media Management and Content Creation Portfolio_Maria Talavera

This SMM and Content Creation mini case study details how I transformed a client’s ad-hoc content process into a scalable, repeatable system. I designed and implemented a 30-Day Content Calendar and Blueprint that immediately solved internal delays and ambiguity. The key result was achieving team alignment on core positioning and messaging, providing the founder and their team with a professional content production system that ensures strategic clarity for all future social media and marketing campaigns.

1. Social Media Management & Content Creation Portfolio Maria Talavera | SaaS Growth Partner Helping companies turn trials into loyal customers

2. About My Work I am a SaaS Growth Partner specializing in solving the zero-to-one challenge for pre-launch B2B software companies. My work focuses on replacing vague content strategies and low-quality sign-ups with a precise, integrated system. I don't just "do social media"; I build a strategic content foundation that clarifies your product's positioning and systematically converts audience interest into high-intent beta users. By blending SMM Mastery with early Customer Success principles , I ensure every sign-up is a quality candidate ready to validate your product-market fit, setting the stage for you to hit your first 100 paying customers.

3. 5-Step Social & Content Strategy 1. ICP-to-Channel Mapping & "Problem-First" Positioning 2. Mastery Content Pillars for Immediate Value 3. The Micro-Conversion Content Funnel 4. Velocity Onboarding Content Integration (The SMM-CS Bridge) 5. Social-Driven Feedback Loop & Repositioning

4. Sample Content Calendar

5. Sample Posts

6. Sample Posts

7. Strategy Example: SaaS App Pre-Launch Campaign Goal: Secure the first wave of high-quality beta sign-ups and establish a clear brand voice before product launch. Strategy: Founder-Led Problem Solving (LinkedIn & Threads): Developed a 30-day Content Calendar focused on leveraging the founder's expertise to solve the ICP's top three pain points. Content Sequence: Prioritized high-value "demonstration" posts over simple announcements to attract a relevant, high-intent audience segment. Result: Delivered the complete 30-Day Social & Onboarding Blueprint, establishing a clear, measurable journey from social media click to product login.

8. Result / Impact The documented 30-Day Content Calendar and Blueprint provided the founder and internal team with a clear, repeatable system, resulting in zero internal delays or ambiguity regarding future content production and messaging. The blueprint was instrumental in achieving internal team alignment on core positioning and messaging.

9. Let’s create content that doesn’t just get likes — it gets users. 📩 Email: [email protected] 💼 LinkedIn: linkedin.com/in/maria- talavera